Episode 50: Lisa Hennessy - Designing a Love-Based Life of Purpose

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Hello, beautiful humans.
Welcome to role models podcast.

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Where I have to see
conversations with beautiful

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humans for your weekly dose of
inspiration, I'm Jennifer,

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Norman founder of the human
Beauty movement and your host.

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It's my life's work to show you
how radical self-love and

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radical self-acceptance will
lead you to manifest your most

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fulfilling life and these days
It's very common to hear the

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words Purpose Driven now.
More than ever, people are

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striving to align their own
personal core values.

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With their professional work to
leave the most fulfilling lives.

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My guest today has a fascinating
story to tell Lisa, Hennessey is

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a creative director and designer
from Berlin.

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Germany now living in Los
Angeles and Kauai Hawaii for

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over 16 years.
Lisa worked in the world's top

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ad agencies and her work.
Brought her numerous industry

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Awards but She felt a calling,
and she's here to talk about

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what happened.
Next, welcome, Lisa.

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Hi.
Thanks so much for having me.

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It's a pleasure to have you and
from Hawaii.

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No less.
I love that.

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Yes.
Yes I'm sure you'll hear a

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chicken, at least once
throughout our conversation.

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I Can't Nobody Do.
That's fantastic for now, I'd

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love to win it back to the start
of your career.

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Can you tell us what it was
like, in your early days of

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advertising?
Oh my, it was exciting when

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you're in your early twenties
working.

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All the time and flying around
the world.

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Working with the coolest
directors and photographers.

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It's super exciting.
It took me a moment.

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I think to realize what was
actually happening.

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I was into it.
I was really good at what I was

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doing.
I had so much fun.

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Everyone was just working
nonstop and lots of parties were

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had and lots of travel and then
it a while and I think I

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realized that I'm missing all my
friends, birthdays and weddings

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and I'm sick.
And I still pushed through

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because I feel like if I don't
do it, One can do it.

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It's just this dance of, they
got me with the exciting stuff

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and then they don't you don't
realize how the agency owns you

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basically and takes over your
whole life and you think it's

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everything you do for your
career.

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But it's it's just not
sustainable for human said, not

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quite the way work should be, I
think.

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Yeah, you know, I can relate so
much because I remember being in

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my late twenties and was working
in the beauty industry, and you

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develop this obsessive, Of kind
of behavior when it comes to

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work because you feel that
there's like the tie to glamour,

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you feel yourself worth
associated with doing well, in

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your career and you're working
hard and you're playing hard

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burning, the candle at all sorts
of ends and not necessarily

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being as healthy as you can be.
I at that time was living in New

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York City.
And I just remember there was

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very, very little sleep to be
had.

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Definitely.
That was a thing.

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Yeah, I think it was cool to
have yet another all-nighter at

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the agency.
Mmm.

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And so tell us what kind of ads
were you working on?

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What kind of campaigns were
they?

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It was a lot of the big car
companies that worked.

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I was head of art
internationally 4vw for four

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years and after that worked on a
bunch of other car companies and

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then moved from Europe to LA and
worked on Apple and Netflix and

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Sony and other big companies
Target.

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So a lot of those big players
for sure which sounds really

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exciting, but when it comes to
the work, once you start looking

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behind the curtains, not as
fulfilling as it.

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Might sound interesting.
Now you've traveled all over the

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place for work and London and
also the United States over in

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Berlin and Amsterdam.
And I'm just curious, was it the

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same everywhere or were there
differences depending on where

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you might be in the world?
I think the industry is, is much

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smaller than it sounds.
So yes, it is pretty much the

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same.
I think, the major difference I

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felt was while I was studying at
an internship in Vienna, and

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that was the first My experience
agency life, what people didn't

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come in on the weekends and
instead he talks about skiing

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and the theater and what they
would do on the weekends, it was

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super strange to me.
Yeah, looking back.

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I think that was the only time I
experienced that in advertising

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and then comparatively, maybe
Europe.

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Versus Allah I think the biggest
difference is size there in l.a.

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agencies are just much much
bigger than in Europe, right?

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So I think a big difference was
in Europe.

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My skills would really
appreciate it.

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I have a design background But
I'm creative director, so the

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Strategic and conceptual
thinking plays into that.

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And when I came with that skill
set, there was highly in demand

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in Europe, to La, people wanted
to put me in a box and they

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wanted to know how you design
director, creative director and

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it became clear why.
When I saw the size of teens, it

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felt very unreasonable to me to
have 50.

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People sitting in a room,
working on the same pitch, or

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the same product and then when
it comes to the production of

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that concept, money was super
tight so it didn't add up for

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me.
Interesting.

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Interesting.
Now, we're along the way because

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I know that you started to feel
a bit disheartened about the

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nature of advertising itself.
Maybe not necessarily just the

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fact that you were burning the
candle at every end but also the

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fact that there seems to be a
bit of exploitation involved.

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And so I'm just curious like
we're in the process or what was

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it?
That really all of a sudden was

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like, you know what, this is the
straw that breaks the camel's

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back.
I really need to rethink, you

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know how I am working in my
life.

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Yeah, I think it was many many
moments over time.

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Time.
But certainly the realization

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that internally was always
treated like we're saving the

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world and you can't miss this
deadline, it's so important.

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Just the fact that it's called a
deadline for really started to

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feel that disconnect more and
more with how people were

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treated internally and pushed
past their limits.

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And then externally, when you
look at it, why is this so

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important?
What we're doing essentially is

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lying to people to buy more
things in the world that clearly

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doesn't need more things.
So much of what's happening on

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that side felt wrong.
To me the fact that you like

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most concepts are based on the
fact that you make people feel

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inadequate if you make them feel
not good enough unless they buy

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this thing, or they belong to
this club, whatever it is that

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felt said like such a big
disconnect and I was really

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frustrated with it to a point
where I thought.

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All right, I'm just going to
walk away from it, become a

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starving artist or do something
completely different and then a

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friend of mine, convinced me to
go to a festival.

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Like, an advertising Festival
one.

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Last time I was very reluctant
But I ended up going and saw a

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wonderful human speak.
And they used to Stage to only

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talk about their side project,
not their phenomenal career.

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They kept saying, we have the
superpowers creatives and we

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have to just learn to use that
super power for good because

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what we can do is change
behaviors and educate people in

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a way that shifts behavior, that
shifts Productions and all

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Industries.
If we do good with that skill.

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And I think that was my big.
Aha moment of, oh wow, I can do

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this.
I can use all those big brand

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knowledge that I've And over the
years and apply it for good with

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people who are set out to make a
difference in the world with the

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planet with their communities
with the way they work and treat

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each other.
So I think that was my big

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moment if you want to bring it
down to that one.

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Wow, and that's fascinating too.
Because after having worked for

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years in the industry selling
products and using your

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creativity to sell more
products, to actually hear you

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can actually use this as good.
I mean, it seems like it's so

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simple and something that they
would teach you or that you

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would like Learn early on but
it's not.

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And that's the the surprising
and perhaps sad thing about it

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is that sometimes, you know,
people can go their entire

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careers thinking like no, no, I
work for business and we're in

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business to make money and I
need to figure out how to make

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more money for the company.
And this deadline is here

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because if we miss it, then we
missed the launch or we miss

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this opportunity and then I'm
you know, that'll be the end of

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my career you know.
And so we put all of this

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pressure on ourselves because
we're chasing, you know, results

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from previous years or trying to
get to these goals.

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We have, which almost always
fiscally based in many, many

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companies, unless you're a very
different kind of company, which

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is the Purpose Driven company,
or the business that chooses not

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to be.
So that leads us into the next

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phase of your life.
And so, can you tell us what you

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did after that?
Yes, I am left advertising

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industry that the agency world
for good and started my own

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company.
Van v where I built ethical and

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sustainable Brands.
And I do this from a place of

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love and empathy.
The rather than when the agency

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always felt like this is all
happening from a place of ego.

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It was all about, we know best.
We are so cool.

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This is what we now do is we
always start from a place of

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knowing nothing.
And I believe that the people we

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work with, the founders pulled
all of the magic, they hold all

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the knowledge.
So, our job is to just chip away

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at almost like the rock that
holds the sculpture on the

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inside, right?
So with that empathy and with

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that strategic thinking
understanding people, and what's

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going on, World at that
particular time a cultural

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moment, if you create from that
place, you can create something

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that's connected on an emotional
level with people.

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So, instead of selling you see,
how can I be of service, how can

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I make someone's life?
A little better today and it

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doesn't have to be like
life-changing can just be a

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little added smile, a little
educational piece, a little bit

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of service that can help someone
in that day.

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Yeah, and I think that that is
really very telling when you

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boil it down and you're thinking
about that, Decisions that

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you're making when you walk into
a store or anything in your

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life, is it fear-based or is it
love based?

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And it really can boil down to
those two very things.

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And you can feel in your body,
the difference between making a

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decision, which is fear-based
versus love basis, typically

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constriction or this tightening
in your body.

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And then, when you're making
this decision based on love, you

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feel more open and flowing and
sometimes it's a very small

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thing that you can just pay
attention to.

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But it's fascinating, how we
Then and trained in advertising,

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and in business to put together
campaigns based upon fear, not

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necessarily based upon love
based upon ego of.

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Oh, if I don't look this certain
way, or if I don't have the car,

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or if I don't have the brand, or
if I don't have this, then

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people will think less of me.
And I fear that I want to be

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socially accepted, and a lot of
times it gets confused because

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you're like, okay, I want to be
accepted.

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I want to be loved, but it's
different from me.

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Making a decision first and
foremost gung-ho about who I

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want to be accepted versus I'm
doing this because I love it.

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I'm buying this because I love
it.

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There's a very different kind of
emotion that comes out.

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And so, yeah, the advertising
shift is one that I think is

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interesting, how it's starting
to happen, but it happens more

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slowly because it's not as
manipulative, you know, you

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don't get that deadline, like,
time's running out.

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You got to buy this or else and
so, you know, that's what

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usually gets people to buy.
And that's where the

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exploitation come in.
And so if you move away from

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that, yeah, it's a long game,
isn't it?

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It's a little bit different when
you make those sorts of

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decisions as a business owner,
definitely a long game and a

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never-ending game.
I think that's sometimes the

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scary pot.
We can't just do brand and be

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done with it, right?
You'll always have to evaluate.

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You always have to see what's
going on in the world right now.

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What's going on?
I always see brand more as like

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The Guiding Light of that North
Star that you can use as a

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check.
Checklist for every decision

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that you make going forward.
And that's never done, right?

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You always have to realign a
little bit and like, but you can

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only do that when you get clear
to begin with about why you do

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what you do and what the goal is
like, what is the mission?

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The vision, the values that
drive this business and then

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Translating that into visuals
and language that really

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connects with people on an
emotional level I think is so

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much better than following
Trends and telling stories that

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are made up.
I'd rather tell truths.

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It's rather find what really is
already there.

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And uncovered that in the most
beautiful way possible.

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Hmm.
It is interesting.

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How advertising has shifted
course?

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And I would say over the course
of your career, thus far, where

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I mean it's like people barely
read magazines anymore, there's

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so much online, and there's so
much fast-paced, you know,

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scrolling scrolling scrolling.
And so it becomes one of those

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things where it's like, okay how
do you catch somebody's

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attention then?
Do you find that struggle when

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you're dealing with people and
Brands and Trying to get those

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values across when you only have
a nanosecond to do.

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So, yes it.
No, I believe that if you really

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get clear on the values and you
align behind them, it doesn't

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feel as pressing anymore.
So, what we usually do, we stay

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away from the fast content, the
Disposable content, we try to

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create something that's really
meaningful life, stories, that

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really matter.
And I think if you do that, as a

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company from that place of care,
and from that place of the

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shared Mission like if you think
about that and you re The about

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out in the world, people who
care about the same thing will

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find you and they will want to
be connected.

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And I think what's even more
important in such a fast pace

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mass-market World.
They want to tell their friends

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about it and that's so much more
valuable than any AD spend.

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You can have have.
Yeah, because that's what people

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need these days, they want
trust.

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They want curation in a sense
and they get that mostly

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nowadays.
I believe from friends from

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micro influences, from people
who they feel connected to

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rather than the big guy.
Glamorous Kardashians or whoever

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it is, who just do it for
different purposes.

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I want to say, right?
Okay.

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So then with your business when
you say that you're doing things

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differently.
Can you describe like what would

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be the main characteristic
differences?

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Between what you as a creative
director, in your company is

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doing versus what ad agencies or
what not have done in the old

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model.
Yeah, love to we usually

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describe our process as valuates
branding, or circular branding

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sometimes.
So In the sense that it's never

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done, right?
That you always one piece

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influence the other, the biggest
difference, I think to an ad

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agency from my experience, is
that a client comes in, as a

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briefing, as a big thing, it's
all exciting and then the client

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gets sent away and the agency
works on something for three

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months and then comes and
presents the thing.

283
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And sometimes that's a hit and
sometimes it just doesn't

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connect.
What we do instead is we see

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ourselves as the partner of a
Founder.

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It's a really scary time to
launch something.

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We want to be there for someone
and do something together.

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Like I said, I leave that we
start from a place of empathy of

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not knowing anything and really
trying to uncover together that

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common truth that emotion that
value.

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I think it's such a beautiful
partnership.

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I've truly believe in
collaboration and the beauty of

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that and adding to something
playing with something and

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sharing that Vision.
So we usually always start with

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strategy for no matter what we
do.

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If it's a brand campaign, a
launch of a new brand.

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So if someone comes and says, I
just needed logo, I want

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something that looks like this
because it's beautiful.

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I'm Before German on them and
say I'm sorry but no I'm just

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saying I don't want to waste
anyone's time on money and I

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don't enjoy doing something that
someone else has done already

302
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because I don't believe that
it'll work for that particular

303
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other brand than I think, unless
you really get clear on your why

304
00:15:16,800 --> 00:15:20,100
and your values and who you
connecting with and what's going

305
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on in their lives, you don't
need to start, you don't need to

306
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do anything because there's so
much like you said, there's so

307
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much content out there ready, so
that strategic understanding, I

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think sets us apart.
Because once that is really

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clear, it's easy to then
visualize that and it's less

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subjective to write.
I don't just say well I like

311
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this or I like pink or like
green, but instead we can check

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back with.
What do we want?

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People to feel?
If it's Safety and Security,

314
00:15:44,500 --> 00:15:46,800
then we're probably going to go
with the blue tone because

315
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that's why Banks and insurance
companies are blue, blue evokes,

316
00:15:50,000 --> 00:15:52,400
the feeling of safety and all of
a sudden, it becomes

317
00:15:52,400 --> 00:15:55,400
psychological and very logically
clear.

318
00:15:55,500 --> 00:15:58,500
And of course, you still want to
feel excited and proud about the

319
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visuals that we create.
Put out in the world but it's so

320
00:16:01,200 --> 00:16:05,100
much easier to do it from such a
place of a common understanding

321
00:16:05,100 --> 00:16:06,900
of.
Here's what we're creating is

322
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what we set out in the world to
do.

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Let's visualize that hmm how
fascinating.

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00:16:12,100 --> 00:16:17,700
So now you decided to have found
was certified as a b

325
00:16:17,700 --> 00:16:21,800
Corporation, can you tell me
what is it B Corporation and

326
00:16:21,800 --> 00:16:25,000
what would compel an ad agency
or a company like yours to

327
00:16:25,008 --> 00:16:27,600
become one?
Yes, I'd love that we're

328
00:16:27,600 --> 00:16:29,500
failing.
You become certified.

329
00:16:29,600 --> 00:16:32,200
I'm very proud of it.
So I'm always thrilled to talk

330
00:16:32,200 --> 00:16:35,700
to your fellow B Corp and to
talk about that subject for us.

331
00:16:35,700 --> 00:16:38,600
It was just a matter of we've
been talking about care.

332
00:16:38,600 --> 00:16:40,800
We've been trying to be more
sustainable.

333
00:16:40,800 --> 00:16:44,300
We've pushed every client.
We had to look at Alternatives

334
00:16:44,300 --> 00:16:48,500
and packaging to look at their
brand as an all-around circular

335
00:16:48,500 --> 00:16:51,000
thing.
That doesn't get communicated

336
00:16:51,000 --> 00:16:54,000
out, really only but also
reflects internally and how they

337
00:16:54,000 --> 00:16:56,300
treat their employees their
production, where they

338
00:16:56,300 --> 00:16:59,400
manufacture and how so that the
crop was just the stamp of

339
00:16:59,400 --> 00:17:01,100
approval.
Rule that we actually series

340
00:17:01,100 --> 00:17:04,300
about what we're talking about
and to ask a wonderful way to

341
00:17:04,300 --> 00:17:07,800
connect with fellow, Be Cops
with other people who care.

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00:17:07,900 --> 00:17:10,500
And it's just this wonderful
network of humans where it

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finally feels.
Like we all have this common

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00:17:12,500 --> 00:17:15,000
goal, right?
We all want to support our

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planet and our community.
So why not work together on

346
00:17:18,599 --> 00:17:20,300
that?
There's a wonderful book that

347
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Unity is to share knowledge to
share.

348
00:17:22,300 --> 00:17:26,300
Best practices to learn from
each other that I value so much

349
00:17:26,300 --> 00:17:29,300
as a small company.
We often it feels like your

350
00:17:29,300 --> 00:17:30,800
style.
Load, especially now that we're

351
00:17:30,800 --> 00:17:33,700
on Kawaii, most of the time,
there's not that many other

352
00:17:33,700 --> 00:17:35,800
people who built businesses in
this way.

353
00:17:35,800 --> 00:17:39,500
So it feels really nice to be a
part of this big movement of

354
00:17:39,500 --> 00:17:44,500
striving to be better and to
find ways to improve and to care

355
00:17:44,500 --> 00:17:46,900
for this beautiful planet and
its people right.

356
00:17:46,900 --> 00:17:49,300
Right.
And so what are some of the

357
00:17:49,400 --> 00:17:53,800
action points that your company
has instilled in terms of your

358
00:17:53,800 --> 00:17:56,700
commitments to the planet or two
people?

359
00:17:56,700 --> 00:17:59,200
Can you give us some examples?
Yes, absolutely.

360
00:17:59,200 --> 00:18:02,200
And it was It's funny because we
didn't have to change it a lot.

361
00:18:02,200 --> 00:18:06,100
Actually, we just had to get
serious about quantifying it

362
00:18:06,100 --> 00:18:07,900
again.
And when I left advertising

363
00:18:07,900 --> 00:18:10,700
agencies, I thought I'll never
write a single time sheet in my

364
00:18:10,700 --> 00:18:13,500
life.
But one of the main things we do

365
00:18:13,500 --> 00:18:17,100
now is we dedicate 5% of our
billable hours to nonprofit

366
00:18:17,100 --> 00:18:20,000
organizations and we've been
doing that ever since we started

367
00:18:20,000 --> 00:18:22,300
we just like I said, never
Quantified it.

368
00:18:22,400 --> 00:18:25,200
That's one big thing.
We also part of 1% for the

369
00:18:25,200 --> 00:18:29,500
planet so we donate 1% of our
profits or more sometimes too.

370
00:18:29,600 --> 00:18:33,800
Two local organizations, very
keen on supporting a local

371
00:18:33,800 --> 00:18:36,100
community here, especially
during covert.

372
00:18:36,100 --> 00:18:39,800
A lot of people move to this
magical Island and not a lot of

373
00:18:39,800 --> 00:18:42,300
them are trying to integrate in
the community in the way that

374
00:18:42,300 --> 00:18:45,300
supporter for not just an
extended vacation.

375
00:18:45,400 --> 00:18:49,000
And I was really trying to go to
community work days to support

376
00:18:49,000 --> 00:18:51,900
some of the organization's here.
There's a lot of fantastic

377
00:18:52,000 --> 00:18:56,100
things happening in regenerative
agriculture and practices in

378
00:18:56,100 --> 00:18:59,500
creating more awareness around
traditional.

379
00:18:59,800 --> 00:19:02,300
Knowledge we call it
permaculture now but I think

380
00:19:02,300 --> 00:19:04,500
they've been doing it for a
really, really long time.

381
00:19:04,500 --> 00:19:07,600
So building that bridge of how
can we support.

382
00:19:07,600 --> 00:19:10,600
But also amplify these voices
and tell these really important,

383
00:19:10,600 --> 00:19:13,400
stories means a lot to us.
And I think that's what we build

384
00:19:13,400 --> 00:19:17,500
our b-corp nests around and
overall, I guess best practices.

385
00:19:17,500 --> 00:19:18,900
And how can we produce
something?

386
00:19:18,900 --> 00:19:21,200
That's more sustainable.
So, that's mostly for our

387
00:19:21,200 --> 00:19:25,000
clients do as an advisor in that
space because we don't make

388
00:19:25,000 --> 00:19:26,700
anything worse service based
company.

389
00:19:26,700 --> 00:19:29,900
So, when we work with, we have
one client who we're really

390
00:19:29,900 --> 00:19:32,300
excited to start become
certified as well with a

391
00:19:32,300 --> 00:19:34,900
sunscreen brand.
That was a really long process

392
00:19:34,900 --> 00:19:38,600
and researching the best
packaging for that brand because

393
00:19:38,600 --> 00:19:41,900
the planet and sustainability,
and reef regeneration was so

394
00:19:41,900 --> 00:19:44,200
important to them.
We had a really hard time to be

395
00:19:44,200 --> 00:19:47,900
honest finding the right
materials because it's not as

396
00:19:47,900 --> 00:19:50,000
good as you would wanted to be
out there.

397
00:19:50,100 --> 00:19:53,000
And for most people, what
happens then is that decision

398
00:19:53,200 --> 00:19:56,300
weighs a lot, because doing the
right thing is usually not as

399
00:19:56,300 --> 00:19:59,500
easy and more expensive.
So, doing that dance, and

400
00:19:59,600 --> 00:20:02,000
Heading in the right direction.
It's a guest.

401
00:20:02,000 --> 00:20:03,800
Something we try to do as much
as we can.

402
00:20:03,900 --> 00:20:06,700
Excellent, excellent.
Well, congratulations on being a

403
00:20:06,708 --> 00:20:09,700
certified, B Corporation, not an
easy feat whatsoever.

404
00:20:10,300 --> 00:20:12,500
Yeah.
It's definitely notable because

405
00:20:12,500 --> 00:20:16,200
there's only I want to say about
6,000 companies worldwide

406
00:20:16,200 --> 00:20:18,500
roughly about that.
They are continuing to add more

407
00:20:18,500 --> 00:20:22,200
but not very many but these are
companies that have met the

408
00:20:22,200 --> 00:20:26,300
highest standards in terms of
Social and environmental impact,

409
00:20:26,300 --> 00:20:29,400
and it's not just a seal that
people pay.

410
00:20:29,600 --> 00:20:32,200
Pay for and some units, there
are plenty of seals that people

411
00:20:32,200 --> 00:20:35,800
just pay for, but you really
have to prove yourself through

412
00:20:35,800 --> 00:20:40,300
auditing and through paperwork
and through all sorts of

413
00:20:40,300 --> 00:20:43,100
substantiation, to make sure
that you're living up to the

414
00:20:43,100 --> 00:20:46,000
standards that are set forth.
So it is rigorous and it is

415
00:20:46,000 --> 00:20:49,600
something that is a commitment.
So I certainly applaud you for

416
00:20:49,600 --> 00:20:52,800
that and you won't.
Yeah, thank you, thank you.

417
00:20:53,000 --> 00:20:56,100
You know, I would say more than
ever people are really starting

418
00:20:56,100 --> 00:20:59,500
to get a little bit Jaded by Big
Business by building

419
00:20:59,600 --> 00:21:02,300
Corporations and by the fact
that, you know, they're longing

420
00:21:02,300 --> 00:21:06,000
for more purpose and longing for
more fulfillment, having gone

421
00:21:06,000 --> 00:21:09,400
through that process, are there
any words of wisdom that you

422
00:21:09,400 --> 00:21:12,900
would impart to anybody that is
interested in, you know,

423
00:21:12,900 --> 00:21:16,400
searching for either greater
meeting within their own lives

424
00:21:16,400 --> 00:21:19,900
or something that aligns more
closely to what their own

425
00:21:19,900 --> 00:21:23,200
personal values are mmm.
Yes, always.

426
00:21:23,300 --> 00:21:25,600
I'm a big fan of lots of lots of
questions.

427
00:21:25,600 --> 00:21:29,100
I think that process of
investigating your own.

428
00:21:29,100 --> 00:21:31,000
Why?
Why is really, really important

429
00:21:31,000 --> 00:21:34,300
and meaningful thinking about
what got to where you're at now?

430
00:21:34,300 --> 00:21:37,700
What gets you excited like, what
sparks the most joy in your

431
00:21:37,700 --> 00:21:39,600
life?
And then, if you combine that,

432
00:21:39,600 --> 00:21:43,200
with a sense of care and
sustainability, not just

433
00:21:43,200 --> 00:21:46,800
outwardly and like, how much
plastic do you waste and produce

434
00:21:46,800 --> 00:21:49,500
every day?
But also, for yourself that

435
00:21:49,500 --> 00:21:53,500
whole, we talk about love as a
seat for our business or every

436
00:21:53,500 --> 00:21:56,000
decision that we make every
action that we take.

437
00:21:56,000 --> 00:21:58,800
But it always starts and
especially with love, I feel

438
00:21:58,800 --> 00:22:01,400
like it always does.
With yourself to, it's that

439
00:22:01,400 --> 00:22:03,900
analogy of the airplane oxygen
mask, right?

440
00:22:03,900 --> 00:22:07,600
Unless you give it to yourself
first, you can't serve other

441
00:22:07,600 --> 00:22:09,300
people.
You can't serve the planet.

442
00:22:09,300 --> 00:22:13,000
You can't sustain yourself one
of my favorite really silly

443
00:22:13,200 --> 00:22:15,700
points of advice.
I got long time ago, was the

444
00:22:15,700 --> 00:22:18,700
first rule of business, it's to
stay in business, which I think

445
00:22:18,700 --> 00:22:22,300
means to be profitable.
But to me it means to not burn

446
00:22:22,300 --> 00:22:25,300
out to take care of myself and
now if and that excitement that

447
00:22:25,300 --> 00:22:28,900
got me to this place to sustain
that for me as a Creator, that's

448
00:22:28,900 --> 00:22:31,100
a lot of it.
His play like, I have to come

449
00:22:31,100 --> 00:22:34,200
back to, what gets me excited,
what does that creative process?

450
00:22:34,200 --> 00:22:36,500
That inspires me so much, I love
beauty.

451
00:22:36,500 --> 00:22:38,900
I love beauty.
Not in the sense that you've

452
00:22:38,900 --> 00:22:42,600
spent so much time in a beauty
in the sense of like uncovering,

453
00:22:42,600 --> 00:22:45,900
what's beautiful in the
situation in a person that's not

454
00:22:45,900 --> 00:22:49,200
maybe, not beautiful to everyone
else, but finding the beauty

455
00:22:49,200 --> 00:22:53,200
within that I got some, you
really excited in my work and a

456
00:22:53,200 --> 00:22:56,900
lot of that requires us to step
away from work.

457
00:22:57,000 --> 00:22:59,200
I think, when I started my own
company, everything all of a

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00:22:59,200 --> 00:23:02,400
sudden Like, it has to be for a
purpose because you need clients

459
00:23:02,400 --> 00:23:06,100
to pay bills, but I get lit up
when I get to work with people

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00:23:06,100 --> 00:23:09,400
who really make a difference.
And a lot of that means telling

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00:23:09,400 --> 00:23:11,700
me stories, without thinking
about work, telling these

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00:23:11,700 --> 00:23:14,800
stories and working with these
people and collaborating with

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00:23:14,800 --> 00:23:18,100
people in ways that will never
be profitable for us.

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00:23:18,100 --> 00:23:20,900
So finding that balance I think
is really important.

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00:23:20,900 --> 00:23:24,200
And first of all understanding,
what is it that lights you up

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00:23:24,200 --> 00:23:26,500
personally?
That gets you so excited and

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00:23:26,600 --> 00:23:29,100
allowing a little bit of space
for that and your life.

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00:23:29,600 --> 00:23:32,800
Beautiful Elisa Hennessy.
Thank you so much for joining me

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00:23:32,800 --> 00:23:37,400
today on this episode of role
models and best wishes for great

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00:23:37,400 --> 00:23:40,500
success and what you're doing
because you are fulfilling a

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00:23:40,508 --> 00:23:44,600
purpose and you have a very
strong mission in what you're

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00:23:44,600 --> 00:23:47,100
doing with your business.
So thank you very much.

473
00:23:47,200 --> 00:23:49,000
Thanks so much for having me.
It was a Joyce.

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00:23:49,000 --> 00:23:49,600
Talk to you.