Episode 66: Trishna Daswaney, Founder of Kohl Kreatives - Making Makeup Mindfully Accessible

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Hello beautiful humans.
Welcome to the Human Beauty

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Movement Podcast.
I'm your host, Jennifer Norman.

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Throughout my life I've been a
lover and a seeker of all things

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beauty.
But through my own personal

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journey, I've come to discover
what I believe is the most

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beautiful thing in the universe,
The beauty of the human Soul.

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On this podcast I.
It down with beautiful humans

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from all corners of the globe
and all walks of life to learn

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how they are living their own
unique soul beauty out loud.

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This is the podcast where
abundant energy flows and

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supreme wisdom is bestowed.
Get ready to enjoy the

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inspiration.
Hello beautiful humans.

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I am so glad that you are here
for today's show.

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My guest today and I share a
common belief.

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We both believe that everyone
deserves to feel beautiful,

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regardless of who you are or
your abilities.

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Trishna Deswane is the founder
and director of Coal Creatives,

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A cosmetics company that makes
products designed for

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inclusivity.
She's here to share her story.

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Welcome, Trish.
Thank you so much for having me.

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I have.
Have a girl crush on you because

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of your work.
I have to just say that right

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now.
So thank you so much for being

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here and for everything that you
do to help with inclusivity in

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cosmetics.
I would love for you to 1st tell

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everybody how you got your start
in makeup.

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That is a very interesting
question.

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Thank you for that intro by the
way.

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So cute.
Well, I guess the first thing we

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have to start with is why did I
even bother?

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You know what happened that made
me so interested And.

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Excited about makeup and beauty
in the 1st place and a lot of it

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had to do with the fact that I
was being bullied at school and

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I really felt like the ugly
duckling.

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I felt really not confident and
I was losing that a little bit

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and I started to learn how to
use makeup for my mom.

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We were playing with like
eyeliner and then all of a

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sudden having this like blue
eyeliner and green eyeliner that

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was very dynamic and very a 12
year old.

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You know, I loved it and I felt
this sense of empowerment.

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And as I went on, I really loved
makeup because it was like my

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safety blanket.
It was my armor.

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It was the thing that made me
able to go out and face the day

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in the world.
And so as I got older, I went

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off to do my degree in business.
But at the same time, I was

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always thinking about this
passion that I had for makeup

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and beauty and what it means to
me, but what it would mean to

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other people.
And actually, I wanted to get

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qualified because I wanted.
To do the workshops.

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So off I went to train to be
able to be safe in application

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and safe in applying cosmetics
to people in a way that

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benefited their skin and didn't
harm them.

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Because I was intentionally
working with people with chemo

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going through chemotherapy.
Or I was working intentionally

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with people going through gender
transition, which means they're

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going through HRT and
understanding the implications

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on their skin and their
sensitivities and being able to

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support them, not just cover it
up.

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So I guess that's.
Where the passion with makeup

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started, but there was also a
sustainability piece there

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because the core to the bullying
was the fact that kids don't

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like it when kids are different.
And I was not able to go out to

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play because the air pollution
index in Hong Kong, which is

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where I grew up, was dangerously
high.

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It was such a common thing when
I was growing up because of the

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close proximity to manufacturing
facilities and factories, so

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being able to actually just
integrate and amalgamate with

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the other.
Kids with impossible for me

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because of the air pollution and
my asthma.

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And so that also led to me being
different, weird, whatever you

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want to call it.
So I feel like they're

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definitely have been those two
big passions in my life.

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One trying to make beauty more
functional for everyone and the

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other making sure that whatever
I do has a sustainable,

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responsible mindset about it.
Whether it's about the people

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that make the product, where
products made what it's made out

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of and how it gets to you, I
think.

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What was interesting about Hong
Kong is that there was

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representation, but it was just
different.

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I don't know how to describe it
like there was so much

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diversity.
In fact, actually it's probably

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one of the most diverse places
to grow up.

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But I think, like, kids will
just pick on anything.

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Like all you have to do is have
like a weird haircut and that's

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it.
And I definitely had a weird

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haircut.
But.

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It was.
It's one of those things where,

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like it's interesting to see how
things change and time evolves

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and you reflect on it.
Makeup is quite amazing from

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that perspective.
I know that a lot of people will

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wear it as a way to enhance a
feeling of self worth or a

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feeling like with more
confidence.

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Because it is almost like this
two way street where it's like

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you know if it's not from
within, if you don't

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automatically feel that
empowerment from within being

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able to put it on.
Just like a fabulous outfit or

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feeling like you can put on a
different hairstyle or makeup

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really causes you to walk
differently, to taste the world

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a little bit differently.
And that strangely gets absorbed

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in you once you start seeing the
reaction of other people coming

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back to.
You 100%.

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I think that really kind of hits
the nail on the head.

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It is something that has such a
transformative effect

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emotionally and physically, and
it doesn't have to be so drastic

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like it could even.
Be just like my skin looking

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more moisturized or Dewey.
It could be having a little bit

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of concealer to cover up a spot
that I'm really sensitive about

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right now.
Or it could be a little bit of

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lip gloss or lip oil because it
makes me look fresher.

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Like there are so many different
ways and reasons we all use

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makeup and tools of beauty to
enhance.

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What we have and what we want to
communicate with, how we're

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feeling as well.
You know what's so interesting

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is when I was younger, I was
forbidden to wear makeup until I

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was 16 years old.
And I say that because it was

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heartbreaking and heart
wrenching because here I was, I

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had like, I did not perceive
myself to be very attractive at

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all.
And it was very normal in high

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School for Girls to wear like a
face full of makeup.

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And so of course I would sneak
it.

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Of course I did.
But it was one of those things

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where I felt so restricted and I
think.

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That's one of the reasons why I
probably went into the cosmetics

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industry when I was younger and
was like you know what this is

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self-expression.
I felt like a part of me was

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denied this ability to express
myself artistically through

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makeup and through this idea of
femininity, through the dawning

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of makeup in that ritual.
So I find you fortunate for

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having a mom that would allow.
You she really was so happy at

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like teaching me whatever I
wanted to learn and like color

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matching and balance.
But not in a restrictive way,

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just in like a explore and have
fun and enjoy it and experiment.

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And using it as a creative
expression and art form was a

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really, really big thing.
And I just feel like I gained so

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much from that.
And I feel like being able to

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express ourselves for some
communities is a privilege

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because like I said, we run
workshops for people

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transitioning gender.
And one of my favorite things

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about these workshops are.
It's not limited, but they're

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limitless.
So we've had people that we've

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gone on a real journey with over
a period of a year.

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Very good Example was a trans
woman called Kate, and Kate was

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basically really unhappy in
their 40s.

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Like living in this man's body,
to the point where Kate thought,

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OK, I'm done, I'm going to end
my life.

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Drank a lot of alcohol,
ritualistically poured alcohol

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all over their garments, set the
apartment.

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And on fire.
And as a consequence, somebody

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didn't manage to make it out of
the apartment building.

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They passed out.
So we're talking third degree

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burns all over the body.
Face had you name it.

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But a manslaughter charge now
because someone has had the

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unfortunate experience of
literally not being able to

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escape the building while it's
on fire.

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Now Kate survived, and Kate
ended up in a secure facility,

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and we ran workshops with Kate
almost every other week for a

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year.
Where we helped her look like

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herself, feel comfortable in her
own skin, establish a routine,

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cover up those burns as best as
she could, and came out to the

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rest of her ward as the person
that she always wanted to be.

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And those are kind of those
empowerment pieces at the

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workshops and things that mean
the most to me because she

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doesn't need us anymore.
Because she now knows how to

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look and feel like the woman
she's always wanted to be and.

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Is brilliant.
Like to be a part of someone's

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journey like that is great.
On the flip side, you've got a

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lot of teenagers that are in
care homes because they come out

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to their parents and the parents
are not on board with them

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transitioning gender or any of
it.

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And so we kind of take the role
of how someone that's older in

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your life would teach you how to
use products and to look your

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best and to feel your best and
even answer like little skin

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care questions like someone
somewhere, once.

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Told us, don't squeeze your
spots or try this, try that.

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And so to be that person for
them, giving them, you know,

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little packets, so skin care
support and makeup support and

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teaching them not only how to
maintain their skin, but also

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their entire routine and just
teaching them how to be like

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themselves and feel like
themselves outside as they do

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inside.
It's basically what the

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workshops are about.
So it's been amazing to be on

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that journey and to see a
variety of different people.

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People going through a lot of
different circumstances using

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beauty as a tool of making them
look and feel more like they

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want to.
Yeah.

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So for those of you listening,
Cole Creatives, which is Trish's

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company, is a nonprofit.
She launched a series of brushes

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that are adaptive.
And so they are really uniquely

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made for people who find it hard
to hold makeup brushes.

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And I'll let Trish talk a little
bit more about that.

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But what happens is from the
proceeds that.

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She makes from selling her
brushes.

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She's able to offer these free
makeup workshops and they're

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specific to consumers around the
world.

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It's not just in London where
she is right now, but all over

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the world.
And anybody who is transgender,

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who may be suffering from
cancer, hair loss, somebody who

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has motor disabilities, people
who have visual impairments,

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these are the types of
communities that coal cares

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serves.
And so that's why I think Trish

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just is doing God's work here on
earth by, you know.

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Helping these people feel more
whole and more themselves again.

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And the relationship that we
have with makeup, with anything

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that we do, is so individual.
And it's a lot easier for people

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on the outside to criticize
people.

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Oh, that person's wearing too
much makeup.

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Oh, that person doesn't need all
that makeup.

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Oh, that person.
You know, why in the world would

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they want to be a man when
they're a woman?

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It's really not up to anybody
else to judge what's going on

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inside somebody.
And so knowing that, if.

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You feel that when you're
putting on your makeup, you are

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more yourself.
You're expressing more of who

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you truly are and how you're
feeling in that moment.

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That's all that matters.
That is beautiful.

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If you're using makeup.
To try to cover something up or

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to try to be like somebody else
because you're afraid of what

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people might think of you
otherwise.

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Then that is where some of that
personal development can come in

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to say, OK, do we know who we
are inside?

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Do we have a comfort with
ourselves?

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Are we feeling?
Lack of confidence because we're

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just afraid to be ourselves.
That is the difference.

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And that is the magic of what a
relationship with anything that

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we do to manifest our true
selves is really all about.

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And so I do want to just
commence Trish for recognizing

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that and for looking to those
having such compassion and

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empathy for those who really
haven't been served in the past

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00:12:28,810 --> 00:12:32,410
and haven't been seen, haven't
been heard, to really give them

230
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a place to shine.
I think.

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00:12:34,690 --> 00:12:38,250
We're so right I think what it
make up beauty whatever it is to

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us as individual for me it means
something else to what am I mean

233
00:12:42,290 --> 00:12:45,450
to somebody else.
And I feel like when we think

234
00:12:45,450 --> 00:12:49,610
about the different ways in
which the industry kind of gets

235
00:12:49,610 --> 00:12:52,210
left behind.
Of course creating products for

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00:12:52,210 --> 00:12:54,850
different disabilities is
something that we we

237
00:12:54,850 --> 00:12:58,610
incorporated pretty much from
the get go because organically

238
00:12:58,610 --> 00:13:02,210
from the workshops that I was
working on I started to notice

239
00:13:02,250 --> 00:13:04,610
people that went through
different types of cancer.

240
00:13:05,130 --> 00:13:09,170
Had different limb differences
or different abilities in terms

241
00:13:09,170 --> 00:13:13,330
of grip or dexterity or tremors.
And it was like a little bit of

242
00:13:13,330 --> 00:13:16,930
a vicious cycle because a lot of
people that I knew were on HRT

243
00:13:17,050 --> 00:13:20,610
ended up with breast cancer
because the male to female

244
00:13:20,610 --> 00:13:23,930
transition involves high volumes
of estrogen, and estrogen

245
00:13:23,930 --> 00:13:26,450
actually feeds and fuels breast
cancer.

246
00:13:26,450 --> 00:13:28,850
Not all of them, but definitely
some of them.

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00:13:28,890 --> 00:13:32,130
And so it was kind of
heartbreaking to see a chicken

248
00:13:32,130 --> 00:13:34,610
and egg situation, but also gave
me a lot of awareness.

249
00:13:34,690 --> 00:13:36,330
This when it came to our
community.

250
00:13:36,330 --> 00:13:40,010
And then I of course realized
that like disability is not

251
00:13:40,050 --> 00:13:42,970
one's eyes fits all.
There's so many different types

252
00:13:42,970 --> 00:13:46,370
of different disabilities even
when it comes to grips like an

253
00:13:46,370 --> 00:13:48,610
arthritis grip is different to
an Ms. grip.

254
00:13:48,610 --> 00:13:51,290
But an Ms. grip is different to
a Parkinson's group than a

255
00:13:51,290 --> 00:13:54,930
Parkinson's tremor is different
to one with an ALS tremors or

256
00:13:54,930 --> 00:13:57,170
cerebral palsy for that matter
as well.

257
00:13:57,170 --> 00:14:00,050
So we've got all of this
awareness and all of these

258
00:14:00,050 --> 00:14:03,050
different things and I think as
we kind of travel along our

259
00:14:03,050 --> 00:14:05,890
product journey we try to.
Incorporate and many different

260
00:14:05,890 --> 00:14:10,170
types of disabilities can and
it's a consistent work in

261
00:14:10,170 --> 00:14:12,690
progress.
It's always changing, it's

262
00:14:12,730 --> 00:14:16,410
always evolving and the research
is paramount element there.

263
00:14:16,530 --> 00:14:18,610
Yeah, now you started Coal
Cares.

264
00:14:18,610 --> 00:14:25,090
It was it 2017, 2018.
We started Coal Cares in 2015

265
00:14:25,090 --> 00:14:29,850
and then we launched our first
tools in 2017.

266
00:14:29,850 --> 00:14:33,370
So the workshops were kind of
feeding themselves while we were

267
00:14:33,370 --> 00:14:36,850
figuring out how to make.
More practical from a business

268
00:14:36,850 --> 00:14:40,210
perspective, because then it
wasn't really a business, it was

269
00:14:40,210 --> 00:14:42,250
just a charity.
And it was becoming

270
00:14:42,250 --> 00:14:45,410
unsustainable for me to work
another job and, you know,

271
00:14:45,450 --> 00:14:47,730
fundraise to be able to run
workshops.

272
00:14:47,730 --> 00:14:51,530
So this way it's a lot smoother
and it's kind of nice because

273
00:14:51,530 --> 00:14:53,650
it's circular.
So people that purchase the

274
00:14:53,650 --> 00:14:57,530
product are effectively also
supporting and funding the

275
00:14:57,530 --> 00:14:59,930
workshops, which is such a
wonderful thing.

276
00:15:00,730 --> 00:15:04,570
Each person that purchases
something is able to provide.

277
00:15:04,730 --> 00:15:09,250
That same product plus service
to another individual and it's

278
00:15:09,250 --> 00:15:11,370
really nice to kind of
recognize.

279
00:15:11,410 --> 00:15:15,050
That I love that your workshops
have almost been like a focus

280
00:15:15,050 --> 00:15:18,610
group of research.
For you to be able to have

281
00:15:18,610 --> 00:15:21,930
informed decisions on how you
wanted to design your first

282
00:15:21,930 --> 00:15:25,570
products, your makeup brushes
based upon grip and hold, and

283
00:15:25,570 --> 00:15:29,570
the type of look that somebody
is hoping to achieve, that's

284
00:15:29,890 --> 00:15:31,570
really fantastic.
Thank you SO.

285
00:15:31,610 --> 00:15:34,610
Much, yeah.
Can you tell us about?

286
00:15:34,770 --> 00:15:38,250
Your workshops now, since you
started, can you approximate how

287
00:15:38,250 --> 00:15:41,170
many that you've held?
So right now, workshops are at

288
00:15:41,170 --> 00:15:45,570
about 45 workshops a week.
They run in different countries,

289
00:15:45,570 --> 00:15:49,210
and we have a variety of
different people running them in

290
00:15:49,210 --> 00:15:52,010
different regions.
I still do one myself every

291
00:15:52,010 --> 00:15:55,170
week, whether that's a Group One
or an individual one.

292
00:15:55,210 --> 00:15:58,570
And what's really nice about the
workshops is they're either

293
00:15:58,570 --> 00:16:02,650
individual or they are group
sessions, but they always start

294
00:16:02,650 --> 00:16:06,290
off with understanding those.
Difficult skin myths and giving

295
00:16:06,290 --> 00:16:09,730
people some advice on how to
better look after their skin.

296
00:16:09,850 --> 00:16:13,730
I think we often forget it is
the largest organ in our body

297
00:16:13,730 --> 00:16:18,090
and it is so important to make
sure that, you know, we do look

298
00:16:18,130 --> 00:16:22,090
after our skin and make sure
that it is actually really

299
00:16:22,090 --> 00:16:25,810
something that is prioritized.
And then of course, without that

300
00:16:25,810 --> 00:16:28,930
foundation, you don't look after
your skin as a foundation as the

301
00:16:28,930 --> 00:16:31,250
basis.
It's difficult to build makeup

302
00:16:31,250 --> 00:16:34,610
beautifully on that too.
So we balance the workshops.

303
00:16:34,690 --> 00:16:38,450
With some skin advice and then
also make up looks based on what

304
00:16:38,450 --> 00:16:41,530
people want to create.
So sometimes it's as simple as

305
00:16:41,690 --> 00:16:44,050
I've got a tremor.
I really find it very difficult

306
00:16:44,050 --> 00:16:46,130
to do eyeliner.
I would love to learn how to do

307
00:16:46,130 --> 00:16:48,170
smoky eye.
Sure we'll help you with that.

308
00:16:48,370 --> 00:16:51,530
Other times I am going through
male to female gender

309
00:16:51,530 --> 00:16:53,450
transition.
I would like to look more

310
00:16:53,450 --> 00:16:56,050
feminine.
Please help me achieve that

311
00:16:56,130 --> 00:16:59,330
through my features and we're
like sure great we'll go through

312
00:16:59,330 --> 00:17:00,650
that and you'll be able to do
it.

313
00:17:00,690 --> 00:17:03,090
That the whole purpose of the
workshops are while they are

314
00:17:03,090 --> 00:17:06,130
available to everyone and.
They are available for free and

315
00:17:06,130 --> 00:17:08,170
they are available online or in
person.

316
00:17:08,329 --> 00:17:11,650
We are really trying to teach
you tools and techniques for you

317
00:17:11,650 --> 00:17:13,329
to be able to do this again and
again.

318
00:17:13,369 --> 00:17:16,970
So it's not a makeover, it's a
session where you're actually

319
00:17:16,970 --> 00:17:21,170
able to learn and hopefully
create this environment for

320
00:17:21,170 --> 00:17:23,849
yourself moving forward.
That's incredible.

321
00:17:23,970 --> 00:17:27,569
Now, how do people typically
find out about cold cares?

322
00:17:27,569 --> 00:17:30,250
If you're a consumer and you're
like, this sounds really nice,

323
00:17:30,250 --> 00:17:32,610
I'm going through something
right now and I really want to

324
00:17:32,610 --> 00:17:36,410
learn better skills on how to.
To enhance my own natural

325
00:17:36,410 --> 00:17:38,770
beauty.
Well, it's on the back of every

326
00:17:38,770 --> 00:17:40,810
packaging.
So if you do purchase the

327
00:17:40,810 --> 00:17:43,770
product, it's automatically
there and the information is

328
00:17:43,770 --> 00:17:46,170
there for you.
The easiest way to get in touch

329
00:17:46,170 --> 00:17:48,610
is on our website.
We have a little drop down

330
00:17:48,610 --> 00:17:52,450
messenger box that you can
message and in addition to that,

331
00:17:52,450 --> 00:17:57,170
the other really easy way of
communicating that is just by

332
00:17:57,170 --> 00:18:00,450
dropping us a DM on Instagram as
well.

333
00:18:00,490 --> 00:18:03,530
We're open to organizing in
different channels and if

334
00:18:03,530 --> 00:18:06,370
there's a workshop that.
Already exists in your city or

335
00:18:06,370 --> 00:18:09,010
in your time zone.
We always just introduce you to

336
00:18:09,010 --> 00:18:10,690
who's running that.
Amazing.

337
00:18:10,690 --> 00:18:14,490
And so if somebody is a
cosmetologist or an aesthetician

338
00:18:14,490 --> 00:18:17,570
who might be interested in
partaking and being able to be

339
00:18:17,570 --> 00:18:21,370
of service to run workshops, how
does that usually happen?

340
00:18:21,530 --> 00:18:25,090
So often we do have people that
are interested in supporting the

341
00:18:25,090 --> 00:18:28,010
workshops.
We run training for the

342
00:18:28,010 --> 00:18:31,210
workshops twice a year because
we're dealing with a lot of

343
00:18:31,210 --> 00:18:34,490
sensitive skin sensitive
individuals, a lot of different.

344
00:18:34,690 --> 00:18:37,530
Diseases as well.
It's super important that people

345
00:18:37,530 --> 00:18:41,410
are trained even just kind of
like signature things that we

346
00:18:41,410 --> 00:18:44,970
would do when recommendations
and kind of also where to draw

347
00:18:44,970 --> 00:18:46,930
the line because we're not
doctors.

348
00:18:47,050 --> 00:18:52,450
So it's just about being able to
balance that and being able to

349
00:18:52,450 --> 00:18:56,650
make it really educational, but
also fun and lighthearted at the

350
00:18:56,650 --> 00:18:58,970
same time.
So we do these twice a year

351
00:18:58,970 --> 00:19:02,570
trainings and we're so happy to
have as many people on board.

352
00:19:02,570 --> 00:19:04,610
We just want to make sure that
you represent.

353
00:19:04,730 --> 00:19:06,930
What we do and best way possible
as well?

354
00:19:07,090 --> 00:19:08,850
Sure.
And you have to be certified or

355
00:19:08,850 --> 00:19:12,370
licensed as a cosmetologist or
aesthetician in order to be

356
00:19:12,370 --> 00:19:16,490
qualified in order to go.
Yeah, yeah, yeah, yeah.

357
00:19:16,530 --> 00:19:19,410
I mean, we have a lot of hobby
makeup artists, but then we

358
00:19:19,410 --> 00:19:22,090
would just designate different
kinds of workshops.

359
00:19:22,090 --> 00:19:25,690
So, you know, we have to really
take on board, even though it's

360
00:19:25,690 --> 00:19:29,330
a free service, the health and
safety of everyone involved.

361
00:19:29,330 --> 00:19:32,690
So even if you're a hobby makeup
artist and you'd love to do like

362
00:19:32,770 --> 00:19:36,810
a makeup tutorial workshop or.
So open to those, it just would

363
00:19:36,810 --> 00:19:39,850
mean that you would fall under a
different kind of workshop.

364
00:19:40,210 --> 00:19:42,330
Got it.
I noticed recently you launched

365
00:19:42,330 --> 00:19:45,370
some stickers and stencils.
Can you tell us about that?

366
00:19:45,530 --> 00:19:46,810
You're so fun, aren't they?
They're.

367
00:19:47,530 --> 00:19:49,610
So cute.
I was watching Tik toks on them

368
00:19:49,610 --> 00:19:52,570
and I was mesmerized.
I love them.

369
00:19:52,570 --> 00:19:56,810
I actually love them so much.
The Quickie Stickies was an

370
00:19:56,850 --> 00:20:01,290
idea, Open Vaccine and I
couldn't go out for New Year's

371
00:20:01,290 --> 00:20:02,970
Eve.
And I just thought, like, how

372
00:20:02,970 --> 00:20:07,530
great would it be?
Eyeliner is so challenging, like

373
00:20:07,610 --> 00:20:11,570
on yourself, on other people,
like it can be a total

374
00:20:11,570 --> 00:20:13,890
nightmare.
And we've all been there with

375
00:20:13,890 --> 00:20:16,650
the back and forth of one side
is thicker than the other, so

376
00:20:16,650 --> 00:20:18,210
we're eating out.
Next thing you know, your

377
00:20:18,210 --> 00:20:19,850
eyeliner is the whole size of
your face.

378
00:20:19,850 --> 00:20:22,610
So I thought it would be really
cute to do that.

379
00:20:22,610 --> 00:20:25,890
And also it's like the one thing
that if I was doing a workshop

380
00:20:25,930 --> 00:20:28,770
and we were looking at things
that people statistically are

381
00:20:28,770 --> 00:20:32,050
not comfortable or confident
attempting, it's eyeliner.

382
00:20:32,170 --> 00:20:34,570
And so we started off with the
eyeliner.

383
00:20:34,810 --> 00:20:36,690
Stencils.
And then we thought, there is a

384
00:20:36,690 --> 00:20:40,130
whole universe here.
Like, I'm not amazing at graphic

385
00:20:40,130 --> 00:20:44,330
eyeliner, I'm not great at like
the RT eyeliner, but I would

386
00:20:44,330 --> 00:20:46,810
love to be able to do it.
And so I thought, why not

387
00:20:46,850 --> 00:20:49,650
actually develop this.
So we started off with what was

388
00:20:49,650 --> 00:20:52,370
just the original, which was
like a little bit of a mix of

389
00:20:52,370 --> 00:20:56,330
some fun cute ones and some
really basic ones, and that

390
00:20:56,330 --> 00:21:01,170
evolved into the basic and the
extra fun, which was like really

391
00:21:01,170 --> 00:21:04,610
like festivally really arty
really fun.

392
00:21:04,850 --> 00:21:08,290
And then as time went on we
thought of sunless stickies

393
00:21:08,290 --> 00:21:11,770
which are like tattoo stencil
stickies in like our favorite

394
00:21:11,770 --> 00:21:16,610
like 90s gecko and starfish and
you know all those fun shapes.

395
00:21:16,650 --> 00:21:21,450
And in a year we ended up with 9
different kinds and there is

396
00:21:21,450 --> 00:21:23,690
definitely like one for
everyone.

397
00:21:23,730 --> 00:21:27,370
Our most recent launch called
the Abstract Stickies was a

398
00:21:27,370 --> 00:21:31,170
little bit more of a grown up
evolution of the graphic liner,

399
00:21:31,170 --> 00:21:34,610
something that really is
trending but really requires.

400
00:21:34,690 --> 00:21:38,050
There's a lot of skill, but we
made the paper on those gradient

401
00:21:38,050 --> 00:21:40,210
as well.
So you can wear them and they're

402
00:21:40,250 --> 00:21:43,410
keep to wear, but they're also
really fun to play with.

403
00:21:43,770 --> 00:21:45,770
Gosh, I have so much fun
creating stickies.

404
00:21:45,770 --> 00:21:49,130
It's actually the best.
It's amazing the creativity that

405
00:21:49,130 --> 00:21:52,370
can come out of just like
putting something out there like

406
00:21:52,370 --> 00:21:54,450
that and almost like throwing
out the challenge, like, how

407
00:21:54,450 --> 00:21:56,530
would you do it and then seeing
what comes back.

408
00:21:56,530 --> 00:21:59,930
It's just truly extraordinary to
see what people do in terms of,

409
00:21:59,930 --> 00:22:02,730
like, eyes and whatnot.
And by the way, thank you for

410
00:22:02,730 --> 00:22:04,450
acknowledging the fact that
eyeliner is so.

411
00:22:04,690 --> 00:22:07,890
Difficult because here I am, you
know, a grown ass, very old

412
00:22:07,890 --> 00:22:11,330
woman, and I've been doing
eyeliner all my life and I still

413
00:22:11,530 --> 00:22:13,450
can't figure it out.
It is so hard.

414
00:22:13,490 --> 00:22:17,330
And seeing people actually using
both left and right hands with,

415
00:22:17,410 --> 00:22:20,810
you know, the same eyeliner and
doing this perfect graphic

416
00:22:20,850 --> 00:22:23,530
eyeliner on themselves with a
flick of the wrist, I'm like,

417
00:22:23,570 --> 00:22:26,450
you have more talent than God, I
don't know how.

418
00:22:29,200 --> 00:22:30,880
So true.
It's so true.

419
00:22:30,880 --> 00:22:35,040
It is so difficult and so yeah,
we just wanted to make it a bit

420
00:22:35,040 --> 00:22:38,280
easier for everybody to do.
And I have to say like arty

421
00:22:38,280 --> 00:22:40,600
style ones, the extra fun, the
Mystic.

422
00:22:40,600 --> 00:22:43,760
I mean I do love them all, but
even the abstract stickies like

423
00:22:43,800 --> 00:22:47,960
they just offer something that I
kind of jealous of.

424
00:22:48,680 --> 00:22:51,920
The speed, the skill, the
technique.

425
00:22:51,920 --> 00:22:55,920
And I have to say like my
favorite has been, I mean today,

426
00:22:56,160 --> 00:23:00,080
uh, Fairy free Korea.
Influencer that actually

427
00:23:00,080 --> 00:23:03,280
supported us initially.
She just bought a packet and

428
00:23:03,280 --> 00:23:06,120
there are actually so many of
them that just are like, I love

429
00:23:06,120 --> 00:23:09,320
the product and I'm going to buy
a packet and it's so nice to see

430
00:23:09,320 --> 00:23:11,880
that support.
And she just created the coolest

431
00:23:11,880 --> 00:23:15,360
video and put together like a
mixture of the stickies in a way

432
00:23:15,360 --> 00:23:17,560
that I would have never thought
of doing.

433
00:23:17,560 --> 00:23:20,320
So it's really cool.
So fun.

434
00:23:20,320 --> 00:23:22,280
That's so fun.
I want to take a moment too, to

435
00:23:22,280 --> 00:23:26,200
talk about your sustainability
practices, of your brushes and

436
00:23:26,200 --> 00:23:28,720
upcycling.
You had mentioned early on about

437
00:23:28,720 --> 00:23:30,320
Eric.
Quality and things about the

438
00:23:30,320 --> 00:23:32,840
environment that are really near
and dear to your heart.

439
00:23:32,960 --> 00:23:36,080
Honestly, when it comes to
sustainability, there are so

440
00:23:36,080 --> 00:23:37,760
many different things that we
look into.

441
00:23:38,080 --> 00:23:41,360
Upcycling is one of them,
innovation on material is

442
00:23:41,360 --> 00:23:45,520
another and just down to kind of
every element of the product.

443
00:23:45,520 --> 00:23:49,840
So we're talking about like the
formulation in the glue and the

444
00:23:49,840 --> 00:23:54,720
stickies being not only safe for
everybody and being latex free,

445
00:23:54,720 --> 00:23:58,440
but also being able to be as
plastic free, which is actually

446
00:23:58,440 --> 00:24:00,680
typically.
Quite challenging because most

447
00:24:00,680 --> 00:24:04,360
glues are acrylic.
We are also really really

448
00:24:04,360 --> 00:24:08,360
passionate about inventing new
materials and something that we

449
00:24:08,360 --> 00:24:12,520
created was like a bio plastic
made out of rice a few a few

450
00:24:12,520 --> 00:24:15,000
years ago.
Now using husk and using the

451
00:24:15,000 --> 00:24:20,000
waste to then extract the fiber
and to create it to be solid

452
00:24:20,160 --> 00:24:22,440
just like plastic was really
fun.

453
00:24:22,870 --> 00:24:26,910
So I think there are so many
different ways of actually

454
00:24:26,950 --> 00:24:30,430
adjusting and you know working
with the environment.

455
00:24:30,430 --> 00:24:33,910
But I have to say like those are
probably my favorite two things

456
00:24:33,950 --> 00:24:37,630
like making sure that we get to
innovate materials but also

457
00:24:37,630 --> 00:24:40,670
making sure that we're trying to
be as plastic free and as

458
00:24:40,670 --> 00:24:43,030
mindful of the environment as we
possibly can.

459
00:24:43,070 --> 00:24:46,390
But there is also actually one
more thing that's kind of worth

460
00:24:46,390 --> 00:24:50,990
mentioning and that is that you
know, sustainability is

461
00:24:50,990 --> 00:24:54,270
important but greenwash.
Is a really big problem.

462
00:24:54,350 --> 00:24:59,230
And I feel like we're still in a
stage where there is like some

463
00:24:59,310 --> 00:25:04,590
regulations, rules and laws, but
there's not a lot of rules and

464
00:25:04,590 --> 00:25:07,870
laws about sustainability.
And so I feel like a lot of

465
00:25:07,870 --> 00:25:11,150
people get away with saying
things but practicing something

466
00:25:11,150 --> 00:25:13,270
else.
And it's a challenge because

467
00:25:13,270 --> 00:25:15,710
there's a lot of certification
and a lot of stuff that you can

468
00:25:15,710 --> 00:25:18,430
do and you can just pay for it
and no one's checking whether

469
00:25:18,430 --> 00:25:21,550
you're actually doing it.
And that's worrying as well.

470
00:25:21,550 --> 00:25:23,510
And it's also like under.
Understanding that the

471
00:25:23,510 --> 00:25:26,590
definition of sustainability has
to also go about the way that

472
00:25:26,590 --> 00:25:29,030
you produce things, who makes it
all that stuff?

473
00:25:29,110 --> 00:25:32,470
So I think there's a big part of
it that needs to just be kind of

474
00:25:32,470 --> 00:25:34,590
considered who we worked.
For sure.

475
00:25:34,590 --> 00:25:38,230
Yeah, I know that's the beauty
industry in general are perhaps

476
00:25:38,230 --> 00:25:42,030
some of the worst offenders when
it comes to environmental non

477
00:25:42,030 --> 00:25:46,310
sustainability and waste and I
on my business and through some

478
00:25:46,310 --> 00:25:50,510
of the coalition's that I'm part
of are really trying to create

479
00:25:50,510 --> 00:25:55,110
more standards and more open.
Forced opportunities to have

480
00:25:55,110 --> 00:25:59,230
better sourcing, better
education and better resources

481
00:25:59,230 --> 00:26:02,750
for beauty companies to just
raise the bar when it comes.

482
00:26:02,790 --> 00:26:05,270
To their.
Practices and sustainability,

483
00:26:05,270 --> 00:26:07,590
it's definitely something that I
recognize.

484
00:26:07,590 --> 00:26:11,110
Thank you for being very mindful
of those things because not

485
00:26:11,110 --> 00:26:12,390
every company as you were
saying.

486
00:26:12,390 --> 00:26:15,030
And then it's, you know, we
definitely all have a way to go,

487
00:26:15,070 --> 00:26:16,670
especially when it comes to
packaging.

488
00:26:16,750 --> 00:26:19,670
Boy, there's lots and lots of
things that we can do to

489
00:26:19,830 --> 00:26:22,750
continue innovating in that
space to ensure.

490
00:26:22,870 --> 00:26:26,230
That we are being mindful of how
we're manufacturing and then how

491
00:26:26,230 --> 00:26:30,150
we are disposing at the end of
life the the packages that we're

492
00:26:30,150 --> 00:26:32,150
using.
I think it's really interesting

493
00:26:32,150 --> 00:26:35,510
because of course like packaging
is such an investment and we

494
00:26:35,510 --> 00:26:38,270
spend so much time on
formulations and making sure

495
00:26:38,270 --> 00:26:41,230
that whatever we're formulating
is like perfect, but then

496
00:26:41,230 --> 00:26:44,030
packaging is kind of the the
last piece.

497
00:26:44,030 --> 00:26:47,550
But people don't realize like I
just wish there was someone, you

498
00:26:47,550 --> 00:26:49,830
know, someone that was like I'm
going to get a whole load of

499
00:26:49,830 --> 00:26:52,750
this material and I'm going to
produce it and I'm willing.

500
00:26:52,910 --> 00:26:56,550
To share it with other small
businesses that are trying to

501
00:26:56,550 --> 00:26:59,270
like do the same, because I
think that could be really cool,

502
00:26:59,310 --> 00:27:02,870
like that could be really nice,
it could be really amazing.

503
00:27:02,870 --> 00:27:05,750
And then you know we smaller
business maybe doesn't have to

504
00:27:05,750 --> 00:27:08,510
deal with the tooling cost or
the spoke element of it, but

505
00:27:08,510 --> 00:27:11,390
they are still producing and
packaging in a way that's like a

506
00:27:11,390 --> 00:27:14,110
little bit more mindful.
So I think that's a real factor.

507
00:27:14,110 --> 00:27:17,750
I mean glass is amazing.
We all know glass is amazing,

508
00:27:17,790 --> 00:27:21,710
but it's also really heavy.
It breaks, you've got all these

509
00:27:21,750 --> 00:27:25,350
other things to think.
My plastic came about in the

510
00:27:25,350 --> 00:27:28,110
first place.
Yeah, exactly.

511
00:27:28,110 --> 00:27:31,790
So it's just a lot to think of,
I think, and a lot of things to

512
00:27:31,790 --> 00:27:34,150
actually realize.
I mean, I saw this.

513
00:27:34,190 --> 00:27:36,710
I mean, it's fashion industry to
be honest.

514
00:27:36,710 --> 00:27:40,270
It's a little bit different.
But I saw somebody creating a

515
00:27:40,430 --> 00:27:43,710
denim, but it was distressed
denim and they kept saying that

516
00:27:43,710 --> 00:27:46,190
it was sustainable.
But I think people kind of get

517
00:27:46,190 --> 00:27:48,750
carried away with it a little
bit and they stop thinking like

518
00:27:48,750 --> 00:27:51,950
they get tunnel vision about
sustainability, but

519
00:27:51,990 --> 00:27:53,950
sustainability.
Also means that it's actually

520
00:27:53,950 --> 00:27:57,510
going to last.
It has to sustain, and so of

521
00:27:57,510 --> 00:28:00,830
course by distressing denim
you're reducing the life of

522
00:28:00,830 --> 00:28:03,430
which someone can wear it
already automatically from the

523
00:28:03,430 --> 00:28:06,570
get go.
So it's just interesting things

524
00:28:06,570 --> 00:28:09,970
like that, principles like that.
I feel like people feel like

525
00:28:10,050 --> 00:28:12,530
when they're creating something
sustainable, they forget about

526
00:28:12,530 --> 00:28:15,570
the durability of it as well.
And it's only as important,

527
00:28:15,570 --> 00:28:18,730
honestly, because all the paper
bags in the world.

528
00:28:18,730 --> 00:28:20,850
But if your paper bag is
breaking every day because it's

529
00:28:20,850 --> 00:28:24,010
getting wet, you are having to
buy a new paper bag every day.

530
00:28:24,010 --> 00:28:28,410
So just those little things,
they're also equally not great.

531
00:28:28,490 --> 00:28:32,410
Yeah, and I remember seeing a
statistic on how many gallons of

532
00:28:32,410 --> 00:28:34,250
water it actually took to
manufacture 1.

533
00:28:34,370 --> 00:28:37,090
Pair of denim jeans.
And I was like, I'm never buying

534
00:28:37,090 --> 00:28:40,730
a pair of denim jeans again.
Like just you've had a boycott

535
00:28:40,730 --> 00:28:44,050
on fast fashion after I had
learned all of the terrible

536
00:28:44,050 --> 00:28:46,130
things that are going on in the
fashion industry.

537
00:28:46,130 --> 00:28:49,610
So yeah, it's absolutely true.
You know, it's just like being a

538
00:28:49,610 --> 00:28:52,490
little bit more of a conscious
consumer as well as us on the

539
00:28:52,490 --> 00:28:55,410
other side and manufacturing and
then helping to educate those

540
00:28:55,410 --> 00:28:58,570
influencers to make sure that
they're saying the right things

541
00:28:58,570 --> 00:29:01,210
and not contributing to the
green washing.

542
00:29:01,770 --> 00:29:02,490
Yeah.
Yeah.

543
00:29:02,490 --> 00:29:04,130
So with that, Trish, I want to
thank you for.

544
00:29:04,330 --> 00:29:06,810
Coming on, I want to encourage
everybody who's listening to

545
00:29:06,810 --> 00:29:08,610
really take a look at call
creatives.

546
00:29:08,610 --> 00:29:11,730
Buy a brush, buy some fun
stencils, tell us and show us

547
00:29:11,730 --> 00:29:14,010
what you can do with them.
And spread word about call

548
00:29:14,010 --> 00:29:17,050
creatives because it's really
important for those that could

549
00:29:17,050 --> 00:29:20,970
really benefit and be excited
about being able to do makeup

550
00:29:20,970 --> 00:29:22,850
again.
If they have been disheartened

551
00:29:22,850 --> 00:29:25,850
by the fact that they couldn't
hold a makeup brush or if they

552
00:29:25,970 --> 00:29:29,050
are somebody who is going
through a transition and is

553
00:29:29,050 --> 00:29:32,650
really encouraged to learn about
how to do makeup in a different

554
00:29:32,650 --> 00:29:35,450
way, it's so great that.
Trish has been able to create

555
00:29:35,450 --> 00:29:37,650
something like this.
And so I encourage everybody to

556
00:29:37,650 --> 00:29:40,970
just take a look and really do
your part by spreading love,

557
00:29:40,970 --> 00:29:43,810
spreading word about what her
mission is and what's going on

558
00:29:43,810 --> 00:29:45,890
over there.
So Trish, thank you so much for

559
00:29:45,890 --> 00:29:48,850
your work.
Thank you so much for having me

560
00:29:48,890 --> 00:29:50,810
on.
It was great.

561
00:29:50,890 --> 00:29:53,050
Great to see you.
Today and keep doing the great

562
00:29:53,050 --> 00:29:54,050
work.
Thank you.

563
00:29:54,490 --> 00:29:57,690
Thank you for listening to the
Human Beauty Movement Podcast.

564
00:29:57,730 --> 00:30:00,570
Be sure to.
Follow, rate and review us

565
00:30:00,570 --> 00:30:04,050
wherever you stream podcasts.
The Human Beauty Movement is a

566
00:30:04,050 --> 00:30:07,370
community based platform that
cultivates the beauty of

567
00:30:07,370 --> 00:30:09,690
humankind.
Check out our workshops.

568
00:30:09,730 --> 00:30:13,330
Find us on social media and
share our inspiration with all

569
00:30:13,330 --> 00:30:15,250
the beautiful humans in your
life.

570
00:30:15,450 --> 00:30:18,210
Learn more at the Human
beautymovement.com.

571
00:30:18,290 --> 00:30:21,250
Thank you so much.
For being a beautiful human.