Episode 12: Enid Hwang - Persistence, Passion, and The Power of Community

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Welcome, beautiful, humans to
another episode of Role Models

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juicy conversations with
beautiful humans.

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My name is Jennifer Norman.
I'm the founder of the human

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Beauty movement and your host
today.

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I have a very special guest.
I'm so excited to introduce her

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to you.
This is Enid.

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Huang, she is the head of
community and marketing at super

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great before.
Or super great.

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She was at Pinterest for several
years and I would love for her

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to share her story with you.
Welcome Enid.

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Hi.
Jennifer, thank you so much for

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having me.
I'm so excited to be here.

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Thank you so much for being
here.

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So, now everybody loves a great
origin story.

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So urban legend has it that you
were the sixth employee to be

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hired at Pinterest.
Is that right?

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This is correct.
You have heard correctly.

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I would love for everybody to
know what the inside scoop was

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on how you landed this job.
Yeah, it's a great question and

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I hope it's also a fun story.
Many, many moons ago we can.

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I was just a young 20-something
person.

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I really wanted to work in
technology.

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I mean, we're talking about 2009
time, period right titles, such

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as Community manager.
We're honestly brand brand-new

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it was a time, period.
Some of your listeners might not

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remember, honestly, when Brands
didn't have Have branded

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presences on platforms like
Facebook.

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Twitter, Instagram literally
didn't exist yet.

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So I wanted to sort of break
into this space as somebody who

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loves social media and social
channels, and just sort of

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online communities in general.
But I didn't know how as a non

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programmer, or software
engineer.

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Like, I wasn't a quote-unquote,
technical person.

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So, how would I work at a tech
company?

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And it turns out my particular
Journey was just being a really,

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really early user.
Pinterest.

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I found out about the service,
actually, through my brother

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who's really into design.
He sent me an invite when

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Pinterest is teeny teeny, tiny.
I think I was like, the 364th

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user on the entire Pinterest
platform.

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So like that's how small and
early days, it was, and at that

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time because the company was so
young, like, truly a start-up,

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then the CEO of Pinterest, his
personal email address, like his

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at gmail.com email, address was
in.

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In the invite that you would
receive to join the platform.

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So, obviously, I was able to
reach out to him pretty easily.

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It was not that difficult, he
wasn't trying to hide actually

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quite the opposite.
You know, he was so in tuned

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with being involved in the
community and learning who was

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signing up for his such a young
company, such a young platform

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and getting to know them.
So I reached out to him, I had a

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social media management job at a
fashion company at the time and

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I was like, listen, I You know,
I love Crafters.

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I love DIY.
I love makers.

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I also work with fashion
bloggers day in and day out in

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my day job.
And so let me know how I can

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help.
Like, it seems like all these

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people that I interact with both
online or offline in my

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day-to-day activities, would be
like Prime users for Pinterest

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because I love the service so
much and he was very sweet, and

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very kind, and essentially, just
like, let me volunteer for the

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company a bit on the side
because they didn't have enough

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funding to offer.
Urmi a full-time job after they

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did raise some more funding and
were able to bring on more

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employees they sort of
remembered, my passion, and the

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effort that I put into growing,
the community on their behalf

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and offered me a full-time role
which was obviously exactly what

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I had hoped for.
I didn't like dare to hope for

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it necessarily, but it came true
for me.

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I used to joke all the time that
I was the first and last person

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to pester myself into a job
Pinterest.

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But it worked out.
It worked out That is amazing.

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I love that story.
So you got to tell us what the

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early days were like I know that
it's there's always like this

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funny cultural shift when things
move from being so

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entrepreneurial and kind of like
in somebody's apartment, right?

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And then funding comes and you
got to stay Lee, got to turn

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into a big real company, what
was it?

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Like make that transition I mean
you totally nailed it.

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I feel like companies Can Shed
many different skins over the

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course of the period of time.
I was there for almost a decade.

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Decade.
So when I started at Pinterest,

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it was exactly as you described.
Our office was not an office.

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It was a two-bedroom apartment
in Palo Alto that we would go to

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and work out of.
So that compared to when I left,

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which was like post IPO like
being on the floor of the New

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York Stock Exchange.
There are so many lifetimes

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actually between those two
poles, but I am very pleased to

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say that throughout actually my
entire time at Pinterest like a

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couple things.
Really important to me.

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Stay true.
And that was it was incredibly

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warm.
People were so respectful and

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kind and quirky.
And I really feel like I worked

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with not only some of the most
talented and intelligent and

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sharp people I'd ever met in my
life, but also people who were

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so kind.
And so just like welcoming and

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willing to share expertise and
knowledge and partner with

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others, you know, to collaborate
on projects.

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Oh, that was a very, very
special time.

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And something that was so
important.

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I think to the company culture,
it's so refreshing to hear that

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they were able to retain that
even as they grew.

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Because I think that that is one
of the things the kindness

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Factor the creativity you know
you can still lean into that but

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the kindness factor in treating
people with dignity and respect

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and with heart is something that
is a bit of a rare thing as you

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grow.
And that is very special, really

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happy to hear that from an
Insider.

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Yeah, I mean that's a huge.
Isn't a why I stayed for so long

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to write another part of it was
being at an early stage company.

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You're able to have so much
impact so quickly.

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You know, every day was
different.

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Some of those days were absolute
like fire alarms but other days

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were really exciting.
You know, I still remember being

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told one day, it's like, oh,
you're going to help lead

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International efforts for
Pinterest.

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Like you need to hire like a
team of probably five people you

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have like six weeks to do it.
And at the end The end of six

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weeks, you're going to be on the
ground, like in London.

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And then after that, you're
going to Paris and I was like,

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well, this is amazing.
I literally never been to Paris

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before my first trip ever to
that city was a work trip.

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It was also incredibly daunting.
So you learn a lot about

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yourself.
You're also able to just like,

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have a lot of impact and see the
results of it, which is really

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exciting.
So, I really appreciated that

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to.
Wow, that is so, so cool.

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So being the head of community
from the start and obviously the

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community groups, a I mean I
don't even know how many people

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are on Pinterest these days it's
probably as many people planet

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Earth, right?
I have gone down that rabbit

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hole of using Pinterest for
hours on end, you know, just

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literally putting stuff in
there.

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And so, what do you think it was
that caused the community to

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grow so well, like, what was the
secret sauce there?

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Well, honestly, I could answer
this, like, pretty definitively

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at Pinterest and this was true.
Even when I worked there, we

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always gave an incredible amount
of credit just to our early

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creators and influencers.
It's like, they were the ones

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who again, this is many years
ago, right?

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So, remember when bloggers were
like, just sort of starting to

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disrupt like the glossy magazine
industry, right?

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Just, when bloggers were
starting to be invited front

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row, but it was like,
controversial that they're like,

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fashion influence or sitting
front row at Fashion Week and

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things like that.
But they were these people who

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put their heart and soul into,
curating, amazing imagery and

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sharing inspiration with others.
And they really loved Pinterest

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because it's the Such a
wonderful need for them and they

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in turn shared it with their
audiences and friends of theirs

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in this sort of burgeoning
nascent industry of influencers.

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So they really helped us spread
the word.

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There's a couple women in
particular Victorious.

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The she's probably known on the
internet as SF Girl by the bay

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and she's like the o0g home
decor blogger.

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And she was our early champion
of Pinterest, which is really

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exciting.
So she helped this girl.

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A lot Joi chose somebody else,
sort of in, like, The decor

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interior space.
So folks like that really helped

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Champion Pinterest and help the
company grow.

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And I will just give a shout out
and say this background is not a

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real background, it's from
Pinterest.

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I saw it Interiors for the gift
that keeps on giving.

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It's the gift that keeps on
giving and you know having been

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in the beauty industry for as
long as I have been I'm like a

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dinosaur OG and the beauty
industry to.

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And I remember when we would put
together the vision boards using

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magazines and we do the tear
sheets, We cut them out or when

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we would do inspiration for a
photoshoot, we would put

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together the mood boards, and it
would all be, you know, rubber

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cement glue on foam core, we'd
have Stacks and stacks of

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magazines.
This September editions and the

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movies and the women who are
dailies and like all of that and

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that would be the way that we
would present.

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So what the new looks would be,
and it's like Pinterest, just

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change the game even from a
business standpoint, should be

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able to easily put together
Collections and then having

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private boards was like all of
those features.

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Has really helped to make it so
much more than I think.

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The original idea was, and I
think that that's part of the

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genius of growing and listening
to who your members are, who

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your community is.
Now, I would wish to use the

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platform right, 100%.
Yeah.

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Being Community First, and
really obsessed about in the

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beauty industry, your customer
in the tech World, your user,

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your end user is also your
customer right, like, just being

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completely obsessed with what
are their needs, what's their

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feedback, right?
Some of it?

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Can be glowing and positive.
Sometimes it can be bugs that

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you have on your site and what
you could be doing better.

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But listening, most of all is so
important and taking that into

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consideration as like one of the
most important perspectives that

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you can have as you focus on
your business.

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I also want to give such a shout
out to Silicon Valley to Tech to

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NorCal in particular, for
changing the game in terms of

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culture in business.
Because, you know, when I first

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started and I was thinking about
tech, you know, this was a long

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time ago and I was And I think
it was AOL was like the big

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place to work but I was when I
was coming off and you know all

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of that and you know there were
there were a few others as well

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but my first job was with a
company in local and wide area

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networks because I thought that
that's what I should do.

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It was not really my passion but
it was like that was where

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business was?
And my first manager was an ex

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IBM or blue suit, white shirt,
red tie, and I would come in and

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he'd be like you're not wearing
that I like, literally like

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that.
It was just Such an old-school

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misogynistic culture of this is
not appropriate, this is not

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professional.
And it is such a relief to see

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the casualisation the change and
all these Kick-Ass women coming

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into the Forefront and really
stepping up and taking positions

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of leadership.
Yeah.

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Yeah, definitely.
I totally agree.

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Yeah.
Pinterest is also a very

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family-friendly environment, you
know, our CEO.

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When he very first started, the
company was not a dad yet but

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then quickly became a dad of 2
and always being very

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family-friendly.
Our first engineer at Pinterest.

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Second second engineer hired at
Pinterest was also a dad, so,

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like right out the gate, you
know, just making sure that it's

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okay, you can go home.
We all work very hard, but we're

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also adults and like we don't
have to like see you physically

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present to like know that you're
on top of the things that you

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need to do.
Right?

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Having that flexibility.
And friendliness is very

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important.
That's nice too.

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And of course technology Tables
that even more rather than

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having desktops and being a
slave to your cubicle and not

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being able to go home and had a
few minutes, your nights and my

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career where I literally did
work through the night in my

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office and so it's nice that's
not the case anymore.

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Either what do you think we're
some of your biggest Lessons

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Learned aside from listening to
community.

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Was there anything else that
really struck you as being like

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Mom this is really a good way of
living or a good way of building

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a company.
Well I suppose more on the

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career from earlier.
I mentioned that I worked With

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so many incredible people like
truly, I want to know them for

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the rest of my life.
People, literally, I want to

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know them for the rest of my
life, even long.

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After I hope we stop working.
Right?

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And we're retired, I hope they
remain in my life.

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And so what that experience
really taught me is number one

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that you don't have to put up
with like the brilliant but

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terrible person to be around,
right?

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But you don't have to tolerate
that that there are equally

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brilliant people that you will
love to spend your time and if

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you Really, really great people
and they support you and you

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support them.
The rest will follow.

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It will help.
Just he's all of like the

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difficult transitions.
I can just sometimes come up

252
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through business, right?
Like going through hard priority

253
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changes, restructures,
tightening of the belt, right?

254
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Like, we're entering like this
macro economic climate, where it

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feels like, there might be
another recession.

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Like this is a climate that
we're operating in today and

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2022, and I had always thought
of networking as Going out of

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your way to try to meet more,
senior people who are further

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along in their career, and of
course, that can still be really

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valuable to to find like a
dedicated Mentor or just a

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completely different
perspective.

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But I really learned that you
can Network by working and the

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peers that you have around you
that start with you at a certain

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company or are quote unquote,
like around your level years of

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experience, that becomes your
Professional Network.

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For me.
Now, like a decade on words,

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right?
I'm still rely.

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On some of these people that I
met and came up with that

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Pinterest and I lead on them for
advice all the time at my

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current company.
At super great, they asked me

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questions, we support each
other, each other's career wins

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especially as women, right?
Like I have just found that so

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nurturing that networking is not
about like looking ahead

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constantly and trying to find an
opportunity above you, so to

275
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speak.
But looking side to side at your

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peers and treating your
teammates as like, this is your

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future professional.
Network and you're building it

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every single day by building
solid relationships with them.

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And then, I would say the other
one is because startup life

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founding your own business and
any form whether it's Tech or

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beauty, or otherwise is really
demanding.

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So just setting aside real time
to check in, with yourself, from

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time to time.
And make sure that you're not

284
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just, you know, placing One Foot
In Front of the other, but

285
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thinking about your longer term
career goals, Bring It Back to

286
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Basics every now and again and
just making sure that you feel.

287
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Your company, your brand,
whatever it is that you're

288
00:15:02,000 --> 00:15:04,800
trying to do.
Feels on track is so important.

289
00:15:04,800 --> 00:15:08,300
Because sometimes it's very easy
to get bogged down by the

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day-to-day and that type of pace
and environment.

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And I love that.
That's the way that you started

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it Pinterest.
It was you were following your

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passion.
I was like, you love

294
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scrapbooking.
It was just something that you

295
00:15:18,200 --> 00:15:22,200
just naturally would do even by
volunteering and then look what

296
00:15:22,200 --> 00:15:24,500
it turned out to be.
It's just like continuing to

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follow your love and your joy
and realizing that you don't

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00:15:28,000 --> 00:15:29,500
have to put up with the
naysayers.

299
00:15:29,700 --> 00:15:32,100
And you don't have to put up
with the Egos and whatnot that,

300
00:15:32,100 --> 00:15:33,200
you know, they'll have their
place.

301
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But within the network of
people, it's all just you're

302
00:15:35,900 --> 00:15:39,400
there to have fun and learn and
grow and you'll continue doing

303
00:15:39,400 --> 00:15:42,100
that throughout a lifetime.
I think that that is just such

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00:15:42,100 --> 00:15:45,600
special recognition in terms of
how it helped you in your career

305
00:15:45,600 --> 00:15:47,300
and how you continue, living
your life.

306
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And then for others, that might
be looking for what they want,

307
00:15:50,600 --> 00:15:52,200
their next chapter of their
lives to means.

308
00:15:52,500 --> 00:15:56,200
Oh, thank you so much for that.
Now you've moved over to super

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00:15:56,200 --> 00:15:58,900
great.
I am so excited number one

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00:15:58,900 --> 00:16:00,500
because I Early life, super
great.

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And I'm really excited to
introduce it to our listeners

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00:16:02,700 --> 00:16:05,300
because I'm sure that there is a
lot of people who probably don't

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00:16:05,300 --> 00:16:07,900
know about the app yet that we
want to introduce you to.

314
00:16:07,908 --> 00:16:11,900
So please tell us all about it.
Yes I am so excited for this

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00:16:11,900 --> 00:16:15,100
transition because I've been
working at super great for a

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00:16:15,108 --> 00:16:19,400
year-and-a-half basically.
Now and super great is a video

317
00:16:19,400 --> 00:16:23,400
First Community of beauty
enthusiasts, who have at this

318
00:16:23,400 --> 00:16:27,600
point, created over 200,000
video reviews on over and like

319
00:16:27,600 --> 00:16:31,500
40,000 products.
They love Of so it's really just

320
00:16:31,500 --> 00:16:33,800
the most Vibrant beauti
Community.

321
00:16:33,800 --> 00:16:38,100
I think that exists online every
single day, every single minute

322
00:16:38,100 --> 00:16:42,700
there are people on super great
sharing looks tips, personal

323
00:16:42,700 --> 00:16:45,400
recommendations and
encouragement to one another.

324
00:16:45,700 --> 00:16:48,300
So that's sort of like, the
everyday experience on.

325
00:16:48,300 --> 00:16:52,300
Super great is this ability to
tap into, as well, as share with

326
00:16:52,300 --> 00:16:54,400
fellow Beauty Enthusiast, what's
working?

327
00:16:54,400 --> 00:16:57,500
What's not working?
Find the next new new thing for

328
00:16:57,500 --> 00:16:59,500
your shelf.
And then on top of that, we also

329
00:16:59,700 --> 00:17:01,900
To have this live stream
experience, which is very

330
00:17:01,900 --> 00:17:04,000
special.
So, there's livestream shopping

331
00:17:04,000 --> 00:17:07,000
events.
Users can also redeem free, like

332
00:17:07,000 --> 00:17:08,900
reward.
Drops Jennifer, you've

333
00:17:08,900 --> 00:17:12,700
participated in this from
humanist, so like literally the

334
00:17:12,700 --> 00:17:16,500
ability to redeem, like free
full-size beauty products just

335
00:17:16,500 --> 00:17:19,400
by participating.
In this always always on beauty

336
00:17:19,400 --> 00:17:23,099
Community is really, really fun
and it covers everything beauty

337
00:17:23,099 --> 00:17:25,500
related.
So you've got your makeup, your

338
00:17:25,500 --> 00:17:30,600
skincare, obviously Hair Care
tools, Anything that's going to

339
00:17:30,608 --> 00:17:33,400
be on your vanity.
Pretty much is probably been

340
00:17:33,400 --> 00:17:35,200
reviewed or talked about on
super great.

341
00:17:36,000 --> 00:17:38,300
Oh my God.
It is really, really cool.

342
00:17:38,300 --> 00:17:41,500
As far as just the ability to
find people if you're interested

343
00:17:41,500 --> 00:17:44,800
in a specific product and want
to hear a bunch of different

344
00:17:44,800 --> 00:17:48,700
reviews and experience on that,
how to use it demos, it's really

345
00:17:48,700 --> 00:17:51,200
an amazing app.
So if everybody goes over and

346
00:17:51,200 --> 00:17:54,200
just takes a look at Super grade
on wherever they download apps,

347
00:17:54,200 --> 00:17:57,000
you can find it and it's really
easy to make an account and

348
00:17:57,000 --> 00:17:59,500
start scrolling, start popping
around, and you'll see what it's

349
00:17:59,700 --> 00:18:02,200
That.
So, what was it that caused you

350
00:18:02,200 --> 00:18:04,700
to be interested in moving over,
where you headhunted?

351
00:18:04,700 --> 00:18:07,300
Or is this something that you
were pursuing on your own?

352
00:18:07,800 --> 00:18:11,600
That's a great question.
Very candidly, I spent almost a

353
00:18:11,608 --> 00:18:15,500
decade at Pinterest and had seen
many different phases of that

354
00:18:15,500 --> 00:18:17,900
company.
The two-bedroom apartment phase,

355
00:18:17,900 --> 00:18:19,500
the New York Stock Exchange
face.

356
00:18:19,500 --> 00:18:21,900
A lot changed towards the end of
it.

357
00:18:21,900 --> 00:18:26,000
I did realize and know that my
heart really lies in the earlier

358
00:18:26,000 --> 00:18:29,400
days and that feeling of every
day was an adventure.

359
00:18:29,600 --> 00:18:34,600
You know, you are able to
transform the team around you,

360
00:18:34,700 --> 00:18:37,400
the projects that you were
tasked with sometimes even like

361
00:18:37,400 --> 00:18:39,600
the trajectory of the business,
right?

362
00:18:39,600 --> 00:18:42,900
Like week, over week month over
month and that's so exciting.

363
00:18:42,900 --> 00:18:45,600
And really, honestly, I think
such a privilege definitely has

364
00:18:45,600 --> 00:18:47,800
its challenges to.
So I was seeking that

365
00:18:47,800 --> 00:18:51,700
environment again a smaller
company where I can make a big

366
00:18:51,700 --> 00:18:54,100
impact.
And most importantly though,

367
00:18:54,100 --> 00:18:56,800
like a company that I really,
really believed in.

368
00:18:57,100 --> 00:18:58,700
That's What drew me to
Pinterest.

369
00:18:58,700 --> 00:19:02,000
It was very like, Heart and
intuition first as you picked up

370
00:19:02,000 --> 00:19:06,700
on so I absolutely require the
same thing for my next gig,

371
00:19:06,700 --> 00:19:08,600
right?
Like if it's not something that

372
00:19:08,600 --> 00:19:12,200
I couldn't see myself, not only
working on every single day but

373
00:19:12,200 --> 00:19:15,500
using as a regular person every
single day but it wasn't going

374
00:19:15,500 --> 00:19:19,400
to pass muster for me and I
actually I found super great

375
00:19:19,400 --> 00:19:23,500
bringing it all together, I
found super great through a

376
00:19:23,500 --> 00:19:25,600
woman.
I had worked with before at

377
00:19:25,600 --> 00:19:28,900
Pinterest and she was one of
those people that I had.

378
00:19:28,900 --> 00:19:31,800
So looked Up to, she was so
brilliant.

379
00:19:31,800 --> 00:19:34,300
We had worked together on a
couple projects and I just

380
00:19:34,300 --> 00:19:37,700
always really appreciated, her
perspective on things mr.

381
00:19:37,700 --> 00:19:41,300
Maturity her Talent honestly
being around her.

382
00:19:41,500 --> 00:19:44,000
So she introduced me to super
great when she found out that I

383
00:19:44,000 --> 00:19:47,200
was starting to look again and
she was like listen and

384
00:19:47,200 --> 00:19:49,600
extremely biased because I'm an
investor.

385
00:19:49,600 --> 00:19:52,000
But download this app.
If you don't like it, we'll

386
00:19:52,000 --> 00:19:55,900
never speak of it again.
If you do like super great, like

387
00:19:55,900 --> 00:19:59,500
truly like the my bad, we'll
just never say that name again.

388
00:20:00,400 --> 00:20:03,500
But if you do like it then I
will connect you to the team and

389
00:20:03,500 --> 00:20:05,700
see if there's a position there
for you.

390
00:20:05,800 --> 00:20:09,700
So literally, my first
impression of super great, I

391
00:20:09,700 --> 00:20:11,300
downloaded it from the App
Store.

392
00:20:11,600 --> 00:20:17,000
I watched to video reviews and I
bought a $32 skin serum and I

393
00:20:17,008 --> 00:20:21,000
was like hmm this is this is
working.

394
00:20:22,200 --> 00:20:25,700
Yeah, and now that I've been on
the app for a while since

395
00:20:25,700 --> 00:20:27,900
working here.
Now I feel like I have like an

396
00:20:27,900 --> 00:20:31,300
advanced chemistry.
Three Degree from like 16 year

397
00:20:31,300 --> 00:20:34,700
olds who just like share all of
their knowledge on super gray.

398
00:20:35,200 --> 00:20:37,400
So.
Yeah, that's I just fell in love

399
00:20:37,500 --> 00:20:41,300
number one with the app itself
and the community itself, I saw

400
00:20:41,400 --> 00:20:44,200
right away.
I saw this community of like

401
00:20:44,200 --> 00:20:47,400
really enthusiastic beauty
lovers geeking out amongst

402
00:20:47,400 --> 00:20:50,700
themselves sharing really useful
information.

403
00:20:50,700 --> 00:20:54,300
So useful in fact that I went
out and bought something, I also

404
00:20:54,300 --> 00:20:58,300
saw like such enormous potential
for creators and influencers to

405
00:20:58,300 --> 00:21:02,300
like build their And just sort
of take a leadership positions

406
00:21:02,300 --> 00:21:06,200
in this community and then I
started meeting the team at

407
00:21:06,200 --> 00:21:09,700
super great and it just checked
off every box in terms of

408
00:21:09,700 --> 00:21:14,300
culture and integrity that
desire to be truly Community

409
00:21:14,300 --> 00:21:16,600
First.
I could tell right away from

410
00:21:16,600 --> 00:21:20,100
meeting Tyler and Dan, the
co-founders and then Eliza the

411
00:21:20,100 --> 00:21:22,200
very first employee at super
great.

412
00:21:22,200 --> 00:21:26,200
I was like they have thought
about the community since day 0

413
00:21:26,300 --> 00:21:29,400
like truly, and that's why it's
so exciting.

414
00:21:29,500 --> 00:21:32,000
And so vibrant and flourishing
today, right?

415
00:21:32,000 --> 00:21:34,800
You know, a couple of years
later was because of those early

416
00:21:34,800 --> 00:21:37,100
efforts.
So I was pretty hooked right

417
00:21:37,100 --> 00:21:42,200
away and as a brand person, I
can highly no just essentially

418
00:21:42,200 --> 00:21:44,900
endorse everything that you
said, because every single

419
00:21:44,900 --> 00:21:48,700
person that I have been in
contact with on the inside has

420
00:21:48,700 --> 00:21:53,400
been just adorable.
I have to think they are just

421
00:21:53,400 --> 00:21:57,900
the sweetest people with such
right energy and super fun to

422
00:21:57,900 --> 00:22:01,300
work with and really just Well
do anything, which is very

423
00:22:01,300 --> 00:22:03,100
unusual.
I will say, you know, just like

424
00:22:03,100 --> 00:22:06,100
going out of their way to help
and make things smooth.

425
00:22:06,100 --> 00:22:09,000
I just admire that so much and
so you know, from a cultural

426
00:22:09,000 --> 00:22:11,900
standpoint and you can tell how
it spills out into the community

427
00:22:11,900 --> 00:22:15,100
and how all of their
front-facing imagery and

428
00:22:15,100 --> 00:22:17,500
marketing is presented.
Certainly, you know, it's

429
00:22:17,500 --> 00:22:20,400
colorful it's bright, it's super
fun and its exuberance.

430
00:22:20,700 --> 00:22:23,500
So I obviously I'm such a
massive fan of, super great

431
00:22:23,500 --> 00:22:27,400
because I recognize how positive
the community is and it's not

432
00:22:27,400 --> 00:22:30,200
really easy for a lot of
communities to be So positive,

433
00:22:30,200 --> 00:22:32,500
we look at social media.
A lot of people are like, if you

434
00:22:32,500 --> 00:22:34,400
want to stay positive, stay off
of social media.

435
00:22:34,400 --> 00:22:37,000
Like you know, it's just sick
for your help.

436
00:22:37,000 --> 00:22:40,600
It's like, do not do it, it's
just dangerous and And yet when

437
00:22:40,600 --> 00:22:43,000
I go on to super great, it never
feels that way.

438
00:22:43,000 --> 00:22:46,000
It feels so uplifting, and
naturally supportive.

439
00:22:46,000 --> 00:22:49,500
So, how do you think that was?
I mean, was it by Design, was it

440
00:22:49,500 --> 00:22:52,300
the ethos, how is it able to be
maintained?

441
00:22:52,300 --> 00:22:57,200
It's just a curious thing to me,
short answer, 100% by Design.

442
00:22:57,700 --> 00:23:01,000
I really do think Referencing?
What you were just talking

443
00:23:01,000 --> 00:23:03,600
about, right?
I think there's these huge

444
00:23:03,600 --> 00:23:07,700
Legacy social platforms, right?
Where you do go on there and

445
00:23:07,700 --> 00:23:10,900
there's literally a term for it.
It feels like a doom scroll,

446
00:23:11,200 --> 00:23:14,900
right?
Or you get fomo or you just

447
00:23:14,900 --> 00:23:17,600
don't want to be part of the
conversation.

448
00:23:18,100 --> 00:23:23,000
And I think those things happen
because it was not done by

449
00:23:23,000 --> 00:23:26,500
Design from the early days, to
Foster an incredible amount of

450
00:23:26,500 --> 00:23:30,300
safety and positivity and like
truly is Established these

451
00:23:30,300 --> 00:23:32,700
Norms, maybe it was a little bit
of the opposite, right?

452
00:23:32,700 --> 00:23:36,500
Which is the norm was to be loud
or confrontational.

453
00:23:36,500 --> 00:23:39,700
And that's what would help you
get eyeballs and engagement and

454
00:23:39,700 --> 00:23:41,900
attention, right?
So it's actually designed almost

455
00:23:41,900 --> 00:23:45,400
to be the opposite.
Whereas super great from again,

456
00:23:45,400 --> 00:23:48,900
literally and I mean this day
Zero, it was designed to be

457
00:23:48,900 --> 00:23:51,000
safe.
And that's because actually,

458
00:23:51,000 --> 00:23:54,800
before super great was even an
app with our beautiful rainbow

459
00:23:54,800 --> 00:23:58,700
logo, it started originally as a
mental well-being, at that was

460
00:23:58,700 --> 00:24:01,500
called huddle.
So, the origin story is actually

461
00:24:01,500 --> 00:24:04,800
around like video based
communication for mental

462
00:24:04,800 --> 00:24:08,700
well-being issues, that any user
might want to talk about on what

463
00:24:08,700 --> 00:24:12,300
was formerly known as huddle.
And what was interesting is that

464
00:24:12,300 --> 00:24:15,600
a lot of their early users
actually coalesced around, like,

465
00:24:15,600 --> 00:24:20,400
self-esteem and topics related
to beauty or skincare was young.

466
00:24:20,400 --> 00:24:23,300
People sort of sharing tips and
encouragement with one another.

467
00:24:23,300 --> 00:24:27,100
So, literally, from Day Zero
before, super great was

468
00:24:27,100 --> 00:24:32,100
officially born Dan Tyler Eliza
those first three people that I

469
00:24:32,100 --> 00:24:36,400
mentioned, they followed that
Community feedback and saw what

470
00:24:36,400 --> 00:24:40,700
people were doing on this
service and then created the

471
00:24:40,700 --> 00:24:43,800
rest of the platform around that
behavior that they wanted to

472
00:24:43,800 --> 00:24:47,800
Foster their like okay if people
want to talk about beauty and

473
00:24:47,800 --> 00:24:50,800
talk about skin care and have
like a safe supportive

474
00:24:50,800 --> 00:24:52,900
environment to do that, how do
we do that?

475
00:24:52,900 --> 00:24:55,300
Because that's what they're
asking for, that's what they're

476
00:24:55,300 --> 00:24:58,500
saying, is important to them.
So it was by Design from the

477
00:24:58,500 --> 00:25:01,500
very beginning.
The notion that super-great is

478
00:25:01,500 --> 00:25:04,000
filter, free is not just a
tagline.

479
00:25:04,100 --> 00:25:08,300
Like we see, it's a often real
people, real reviews, real

480
00:25:08,300 --> 00:25:10,300
Beauty.
And that's because you literally

481
00:25:10,300 --> 00:25:14,400
cannot upload a video of
yourself onto super great with

482
00:25:14,400 --> 00:25:17,600
post processing or editing.
It makes it a little bit more

483
00:25:17,600 --> 00:25:20,600
difficult to put content on
super great because you have to

484
00:25:20,600 --> 00:25:23,400
do it using our app.
But that's a line that we've

485
00:25:23,400 --> 00:25:27,400
drawn in the sand because it
prevents people from, you know,

486
00:25:27,400 --> 00:25:29,400
just photoshopping themselves a
little bit.

487
00:25:29,500 --> 00:25:32,600
It which again is not wrong but
I do think if you're going to be

488
00:25:32,600 --> 00:25:36,300
Beauty specific, it can create
some really warped Impressions,

489
00:25:36,300 --> 00:25:38,800
right?
It can create behaviors where

490
00:25:38,800 --> 00:25:43,000
people are trying to one-up one
another based off of their

491
00:25:43,000 --> 00:25:46,200
appearance a little bit or judge
each other on their appearance.

492
00:25:46,200 --> 00:25:47,700
But super-great is
fundamentally.

493
00:25:47,700 --> 00:25:49,900
Not about that.
It's not about your appearance,

494
00:25:49,900 --> 00:25:52,600
it's about knowledge.
It's about recommendations.

495
00:25:52,600 --> 00:25:55,900
It's about what's working.
What's not worked, right?

496
00:25:56,600 --> 00:26:00,300
And only if you are truly
filter, free, And authentic in

497
00:26:00,300 --> 00:26:02,300
that respect.
Can you get trustworthy

498
00:26:02,300 --> 00:26:06,900
information back and yeah, that
number one.

499
00:26:06,900 --> 00:26:10,100
When I first started thinking
about doing a partnership as a

500
00:26:10,100 --> 00:26:13,900
brand with super great, I was
told the origin story and to me

501
00:26:14,300 --> 00:26:18,400
it was so compelling number one
because of being able to start

502
00:26:18,400 --> 00:26:21,600
out as one thing and then as an
entrepreneur recognize the

503
00:26:21,600 --> 00:26:25,800
opportunity to shift and pivot
that's me was just like really

504
00:26:25,800 --> 00:26:30,600
extraordinary and then also how
there was such a Heat map Center

505
00:26:30,600 --> 00:26:33,400
if you will about beauty and
mental Wellness.

506
00:26:33,500 --> 00:26:35,800
Because there is something
about, you know, what's going on

507
00:26:35,800 --> 00:26:40,800
inside and how it manifests on
the outside and The Duality or

508
00:26:40,800 --> 00:26:44,200
the symbiotic relationship about
ourselves, our well-being, and

509
00:26:44,200 --> 00:26:47,800
the mirror.
And so from that standpoint, the

510
00:26:47,800 --> 00:26:52,000
fact that it is filter free, the
fact that it is real as real as

511
00:26:52,000 --> 00:26:58,100
an app can get to me does live
and breathe its initial intent

512
00:26:58,300 --> 00:27:00,700
which was to help too.
Posture, while being other are

513
00:27:00,700 --> 00:27:03,000
probably some other things that
I might have suggestions on.

514
00:27:03,000 --> 00:27:06,900
But that to me is so big and so
important as far as a

515
00:27:06,900 --> 00:27:10,200
differentiator, from a lot of
other social media where it's

516
00:27:10,200 --> 00:27:14,300
all curated and it's all, you
know, it is about like image

517
00:27:14,300 --> 00:27:18,700
first more than building
community and being a real human

518
00:27:18,700 --> 00:27:22,900
being offering suggestions or
advice or how to's and such for

519
00:27:22,900 --> 00:27:27,000
other people to benefit from.
And so yeah, I definitely see

520
00:27:27,000 --> 00:27:29,300
that and it's really I think
it's very special.

521
00:27:29,400 --> 00:27:33,700
And it's nice that it is helping
to change what social media is

522
00:27:33,700 --> 00:27:37,400
and it's doing it by virtue of
the fact of understanding, what

523
00:27:37,400 --> 00:27:41,400
were those aspects of big
platforms social media that may

524
00:27:41,400 --> 00:27:44,100
have been leading to mental and
wellness?

525
00:27:44,100 --> 00:27:47,600
Even if it wasn't intended, I
remember seeing the documentary

526
00:27:47,600 --> 00:27:51,100
where the guy was like, I
invented the Facebook, like, and

527
00:27:51,100 --> 00:27:53,800
it was because I wanted to
spread positivity, like, hey, I

528
00:27:53,800 --> 00:27:57,400
like this but then it became a
competition like who has the

529
00:27:57,400 --> 00:28:00,300
most likes and he's like who
would have not I wouldn't have

530
00:28:00,300 --> 00:28:03,500
known no one would have known,
but then it's just the way that

531
00:28:03,500 --> 00:28:05,600
the tools are used in such an
environment.

532
00:28:05,600 --> 00:28:08,800
And so, yeah, it's that
diligence of really keeping

533
00:28:08,800 --> 00:28:11,400
forth like are we being
purveyors of Wellness because

534
00:28:11,400 --> 00:28:14,700
the sustainability of your
platform is going to be on the

535
00:28:14,700 --> 00:28:16,300
well-being of your community,
right?

536
00:28:16,300 --> 00:28:20,400
Yeah, 100%.
And it's like listen, we're

537
00:28:20,400 --> 00:28:24,400
probably not going to get it
100% right all of the time, but

538
00:28:24,400 --> 00:28:28,900
interrogating, those choices
when we're making those

539
00:28:28,900 --> 00:28:30,600
decisions.
Ins is important, right?

540
00:28:30,600 --> 00:28:34,100
Like another active decision
that we've made is there are no

541
00:28:34,200 --> 00:28:36,600
subscriber counts that are
visible, right?

542
00:28:36,600 --> 00:28:40,400
You can see who has subscribed
to you on, super great, but I

543
00:28:40,400 --> 00:28:44,000
cannot for instance, go to your
profile, Jennifer and CE o--.

544
00:28:44,100 --> 00:28:47,900
She has X number as like
subscribers / followers, right?

545
00:28:47,900 --> 00:28:51,800
So just like reducing pressure?
Yeah, exactly.

546
00:28:51,800 --> 00:28:54,400
Exactly.
And then just like, completely,

547
00:28:54,400 --> 00:28:56,700
honestly, like safety ongoing
safety.

548
00:28:56,700 --> 00:28:59,300
There are always going to be
trolls, right?

549
00:28:59,500 --> 00:29:02,000
Or somebody who comes into a
community and just like doesn't

550
00:29:02,000 --> 00:29:06,200
understand the Norms or very
honestly, they're probably going

551
00:29:06,200 --> 00:29:09,200
through something personally and
they take it out on internet

552
00:29:09,200 --> 00:29:13,900
strangers, ready?
So, you know, we actually it's a

553
00:29:13,900 --> 00:29:17,100
point of Pride that we manually
screen.

554
00:29:17,200 --> 00:29:20,700
Every single video review that's
made on super great to make sure

555
00:29:20,700 --> 00:29:23,800
that anything inappropriate or
just like spammy, somebody

556
00:29:23,800 --> 00:29:27,600
trying to game the system burn
super coins for free stuff

557
00:29:27,600 --> 00:29:30,600
without genuinely.
Like, putting in the effort to

558
00:29:30,600 --> 00:29:34,000
make a real review that stuff
gets like muted.

559
00:29:34,000 --> 00:29:36,500
And those people are like
reached out to, and we asked

560
00:29:36,500 --> 00:29:39,700
them, you know, to uphold their
Community guidelines and are

561
00:29:39,700 --> 00:29:43,100
norms.
So that ongoing work is really

562
00:29:43,100 --> 00:29:45,500
important to.
Yes, yes, wow.

563
00:29:45,500 --> 00:29:49,300
That is really good to know now,
super great just recently

564
00:29:49,300 --> 00:29:52,300
cleared, I understand a 20
million dollar Series be

565
00:29:52,300 --> 00:29:54,100
fundraise.
Is that right?

566
00:29:55,100 --> 00:29:59,300
Yeah, relative autonomy.
Yeah, we don't.

567
00:29:59,500 --> 00:30:03,000
A two-bedroom apartment anymore
as an office but we are also

568
00:30:03,000 --> 00:30:07,100
fully remote company.
So how many employees do you

569
00:30:07,100 --> 00:30:10,500
have right now?
Gosh, I think the last time I

570
00:30:10,500 --> 00:30:14,800
looked we're like just under 50.
I want to say so we've grown a

571
00:30:14,800 --> 00:30:18,300
lot in the past year.
Wow, that's amazing.

572
00:30:18,300 --> 00:30:20,800
And so I'm going to look back on
this episode next year and it's

573
00:30:20,800 --> 00:30:25,500
going to be like you're gonna
have a closet from your lips to

574
00:30:25,500 --> 00:30:29,500
God's ears.
Well, if you're there, it's To

575
00:30:29,500 --> 00:30:32,600
happen because clearly you're
the only reason why things grow

576
00:30:34,500 --> 00:30:38,200
definitely not true, The
Village.

577
00:30:38,200 --> 00:30:42,200
But so what is the funding
primarily going to be used for

578
00:30:42,400 --> 00:30:45,500
ya?
Honestly, if I were to bucket

579
00:30:45,500 --> 00:30:51,200
into two things I think lots of
new features and particularly

580
00:30:51,200 --> 00:30:54,400
ways to extend the joy and
rewards of being part of the

581
00:30:54,400 --> 00:30:57,800
community, right?
We just really strongly believe.

582
00:30:57,800 --> 00:31:02,400
And again, it goes back to Very
much this community user first

583
00:31:02,500 --> 00:31:06,100
ethos, that's always been
present at super great and if

584
00:31:06,200 --> 00:31:10,000
our community is winning then
super great will win, right?

585
00:31:10,100 --> 00:31:13,700
Because if you join a beauty
community and you're able to

586
00:31:13,900 --> 00:31:18,000
redeem a humanist oil, right?
Your first week on the app, you

587
00:31:18,000 --> 00:31:20,400
join a live stream that you
love.

588
00:31:20,400 --> 00:31:23,800
You're able to purchase you know
a product that you couldn't get

589
00:31:23,800 --> 00:31:25,800
anywhere else at a special
discount.

590
00:31:25,900 --> 00:31:28,300
You're absolutely going to tell
your friends about that, you

591
00:31:28,300 --> 00:31:32,800
know, if You are an influencer
who hosts live streams on super

592
00:31:32,800 --> 00:31:35,600
great and you're able to build
an audience and just have like

593
00:31:35,600 --> 00:31:39,200
this really special experience
on our app.

594
00:31:39,300 --> 00:31:42,500
Only with us and you feel like
oh this is different from like

595
00:31:42,500 --> 00:31:46,100
alive that I've done on other
platforms like the community

596
00:31:46,100 --> 00:31:48,900
does not mess around on
super-great they're here to hang

597
00:31:48,900 --> 00:31:52,800
out with me ask questions you
know shop with me if they

598
00:31:52,800 --> 00:31:56,000
experience success.
Ultimately super great will to

599
00:31:56,200 --> 00:31:59,300
obviously from a brand
perspective very much so that

600
00:31:59,400 --> 00:32:01,900
Thing is true.
If you come on as a brand

601
00:32:01,900 --> 00:32:04,900
founder or representative and
host a live streaming, you see

602
00:32:04,900 --> 00:32:07,800
that engagement, you're
obviously able to like connect

603
00:32:07,800 --> 00:32:10,100
with your customer and sell
products.

604
00:32:10,100 --> 00:32:13,400
Launched a new collection, maybe
like you will come back to our

605
00:32:13,400 --> 00:32:16,000
platform, right if you see that
return on investment.

606
00:32:16,000 --> 00:32:20,300
So yeah, you know, let's see
some of like the recent things.

607
00:32:20,300 --> 00:32:22,700
We've applied the funding to you
do.

608
00:32:22,700 --> 00:32:27,000
Now more than 150 people can
live stream on super great.

609
00:32:27,600 --> 00:32:30,800
They're all hand selected.
If they're able to essentially

610
00:32:30,800 --> 00:32:34,400
you know, build their creator
Brands and their influencer

611
00:32:34,400 --> 00:32:37,600
brands on super great with us
and earn sales commission by

612
00:32:37,600 --> 00:32:41,300
doing that which is really
exciting, hopefully for them.

613
00:32:42,000 --> 00:32:46,400
And we've recently made a bunch
of updates and Launches on our

614
00:32:46,400 --> 00:32:49,500
business portal, which I think
Jennifer, you were probably a

615
00:32:49,500 --> 00:32:53,400
little bit familiar with so just
constantly making it easier for

616
00:32:53,400 --> 00:32:57,100
Brands to essentially create and
set up their own quote, unquote,

617
00:32:57,100 --> 00:33:00,400
like virtual store Front, Great
as well.

618
00:33:00,500 --> 00:33:03,100
And lots of bonuses to for
users.

619
00:33:03,100 --> 00:33:07,700
So being able to turn our
digital currency of super coins

620
00:33:07,700 --> 00:33:11,300
into recurring, shopping
discounts getting five dollars

621
00:33:11,300 --> 00:33:13,400
off for different discounts
here.

622
00:33:13,400 --> 00:33:16,400
And there just based off of
participating in the community

623
00:33:16,400 --> 00:33:19,700
is, is something that we can
like pass on to our community

624
00:33:19,700 --> 00:33:22,400
and, to our user.
Right, absolutely.

625
00:33:22,400 --> 00:33:24,600
Absolutely.
Well, I think that seeing the

626
00:33:24,608 --> 00:33:27,800
new features especially being
able to shop within the app,

627
00:33:27,800 --> 00:33:30,700
which is fairly new.
I mean I was wondering I was

628
00:33:30,700 --> 00:33:33,100
like they're going to have to
figure out a business model for

629
00:33:33,100 --> 00:33:35,800
this sooner or later and I was
like yeah I did it.

630
00:33:35,800 --> 00:33:42,400
I'm congratulations you guys
right on schedule.

631
00:33:43,500 --> 00:33:45,600
Oh yeah.
That that works out really well.

632
00:33:46,000 --> 00:33:48,700
You know I'm not a fan of giving
people advice because

633
00:33:48,700 --> 00:33:52,000
everybody's experience is their
own but I'm curious with your

634
00:33:52,000 --> 00:33:55,300
transition here, are there any
other things that you learned

635
00:33:55,300 --> 00:33:58,300
along the way that you think
could be really valuable for

636
00:33:58,300 --> 00:34:01,900
other people, too?
That's such a good question and

637
00:34:01,900 --> 00:34:04,700
I love the way that you framed
it to because truly everybody's

638
00:34:04,700 --> 00:34:08,000
situation is different and even
everybody's aspirations and

639
00:34:08,000 --> 00:34:10,900
dreams are different.
I mean, as corny as it is, I do

640
00:34:10,900 --> 00:34:13,900
have to say that persistence
really matters right?

641
00:34:14,000 --> 00:34:18,400
The first time I reached out to
Pinterest way back in the day,

642
00:34:18,699 --> 00:34:21,400
more than 10 years ago now and
ask for a job.

643
00:34:21,600 --> 00:34:24,500
You know, they very, very
politely and sweetly told me,

644
00:34:24,600 --> 00:34:26,800
no.
Sorry, we literally don't have

645
00:34:26,800 --> 00:34:29,100
any money right now so we can't
hire you.

646
00:34:29,400 --> 00:34:32,500
And that could have been the end
of the conversation forever and

647
00:34:32,500 --> 00:34:34,400
my life would be really
different now.

648
00:34:35,100 --> 00:34:37,800
I hope I would still be working
in Tech, but it maybe it

649
00:34:37,800 --> 00:34:40,100
wouldn't have been Pinterest.
Maybe it now, it wouldn't be

650
00:34:40,100 --> 00:34:42,500
super great.
But, you know, I will give

651
00:34:42,500 --> 00:34:45,500
myself credit for taking that in
stride and just being like,

652
00:34:45,500 --> 00:34:49,199
okay, well that's not a negative
judgment on me, right?

653
00:34:49,300 --> 00:34:52,699
I'll just check back again
later, I will do stuff for free,

654
00:34:52,699 --> 00:34:55,400
I will just stay in your face
until you're so sick of me that

655
00:34:55,400 --> 00:34:59,200
when you do have a fundraising
ground you'll remember me.

656
00:34:59,400 --> 00:35:02,900
And believe that I, you know,
let some value to you, and

657
00:35:02,900 --> 00:35:06,500
that's exactly what happened.
So I definitely took away that

658
00:35:06,500 --> 00:35:10,000
it's okay to just follow up, do
not let.

659
00:35:10,000 --> 00:35:13,400
No just be the end of it and
certainly do not.

660
00:35:13,400 --> 00:35:16,300
Let one know, be the end to your
aspirations.

661
00:35:16,300 --> 00:35:17,500
Right?
Very often.

662
00:35:17,500 --> 00:35:19,400
It's about fit, it's about
timing.

663
00:35:19,400 --> 00:35:25,000
And yeah, hearing no sucks, of
course, but to interpret it as a

664
00:35:25,000 --> 00:35:28,600
reflection on you as a person
and your skill set, and the fact

665
00:35:28,600 --> 00:35:32,100
that you might be Be wrong for
this type of work forever would

666
00:35:32,100 --> 00:35:35,100
be such a disservice to yourself
and is very often not what

667
00:35:35,100 --> 00:35:37,600
people mean.
Anyway, so that's number one,

668
00:35:37,600 --> 00:35:42,300
and then I think other valuable
lesson, obviously I'm just kind

669
00:35:42,300 --> 00:35:46,500
of, I'm a follow my gut kind of
person, but I do think it

670
00:35:46,500 --> 00:35:49,500
matters.
I mean, we spend so much time at

671
00:35:49,500 --> 00:35:55,400
work that working on something a
business, a brand a product that

672
00:35:55,400 --> 00:35:59,000
you really personally believe in
it makes the hard times a lot.

673
00:35:59,700 --> 00:36:05,200
It makes it easy times so much
fun and it really does help

674
00:36:05,300 --> 00:36:08,100
power through especially as an
entrepreneur.

675
00:36:08,100 --> 00:36:10,300
I think, or in an
entrepreneurial environment,

676
00:36:10,300 --> 00:36:13,200
those moments when you need to
reset.

677
00:36:13,200 --> 00:36:16,500
And remember why you're there
and you can point to why you're

678
00:36:16,500 --> 00:36:20,200
there without missing a beat,
it's like, I love this thing.

679
00:36:20,200 --> 00:36:25,100
I believed in it, I use it every
day and when that comes so just

680
00:36:25,100 --> 00:36:27,500
like intrinsically, it's not
nice.

681
00:36:29,300 --> 00:36:31,200
Lately.
I follow this fellow.

682
00:36:31,200 --> 00:36:35,100
His name is David Meltzer, and
he has such wise advice, and one

683
00:36:35,100 --> 00:36:37,700
of his pieces of advice is, of
course, the person that doesn't

684
00:36:37,700 --> 00:36:39,300
like advice.
I just found this pretty

685
00:36:39,300 --> 00:36:44,000
compelling but he said what if I
told you that you were 23 nose

686
00:36:44,000 --> 00:36:48,400
away from a billion dollars and
of course, 23 is a hypothetical

687
00:36:48,400 --> 00:36:50,700
number, but he said a billion
dollars, the person of your

688
00:36:50,700 --> 00:36:53,300
dreams, anything that you want.
What if you were 23 nose away

689
00:36:53,300 --> 00:36:56,200
from that?
If you got that first no you

690
00:36:56,200 --> 00:36:58,900
wouldn't feel bad about it, you
would be excited because then

691
00:36:58,900 --> 00:37:01,200
there's another There are no and
you're getting closer to your

692
00:37:01,200 --> 00:37:03,600
goal.
So maybe that first snow was

693
00:37:03,600 --> 00:37:06,400
like, okay the ask wasn't right,
you get to the second one.

694
00:37:06,400 --> 00:37:08,300
It's like, okay, well, maybe I
need to adjust this.

695
00:37:08,300 --> 00:37:11,000
Maybe the timing was wrong and
it just gets you to a place

696
00:37:11,000 --> 00:37:14,200
where you're finding you're
growing, the timing gets better

697
00:37:14,200 --> 00:37:17,500
and you're really getting to a
place where boom you've got

698
00:37:17,500 --> 00:37:21,400
success and so yeah, thinking
about rejection is taking it

699
00:37:21,400 --> 00:37:24,900
personally or oh my gosh I'm a
failure like those, do you?

700
00:37:24,900 --> 00:37:27,400
No good.
Those certainly are a disservice

701
00:37:27,400 --> 00:37:31,500
to you and just changing.
That mindset to be one of you,

702
00:37:31,500 --> 00:37:34,300
we can call it persistence or we
can just call it continuing to

703
00:37:34,300 --> 00:37:37,000
learn and practice and
continuing, you know, in the

704
00:37:37,000 --> 00:37:40,500
Journey of life to to getting
better and refining, what your

705
00:37:40,500 --> 00:37:43,700
skills are, how you're asking
for things, how confident you

706
00:37:43,700 --> 00:37:45,500
are in yourself and your
abilities.

707
00:37:45,800 --> 00:37:48,300
It didn't sound like, you had
any lack of confidence in your

708
00:37:48,300 --> 00:37:50,300
abilities.
All says, like, you know, here I

709
00:37:50,300 --> 00:37:52,100
am.
I'm willing to help and

710
00:37:52,100 --> 00:37:55,200
sometimes that's all that it
takes that motivation and that

711
00:37:55,200 --> 00:37:57,400
desire to be part of something,
because you feel that the fit is

712
00:37:57,400 --> 00:37:59,700
so, right?
And if they sense, I don't know

713
00:37:59,700 --> 00:38:03,400
if they realize that you are a
go-getter, then yeah, it's going

714
00:38:03,400 --> 00:38:06,500
to be worth it and it's going to
carry you through whatever that

715
00:38:06,500 --> 00:38:09,500
next chapter is of your life.
I think this other piece of

716
00:38:09,500 --> 00:38:11,700
advice was never work for
assholes which I think that we

717
00:38:11,700 --> 00:38:14,900
already touched on to.
So that's a really good one.

718
00:38:15,000 --> 00:38:16,700
That's a really, really good
one.

719
00:38:19,300 --> 00:38:21,400
Do you have?
Do you have any favorite quotes

720
00:38:21,400 --> 00:38:24,800
or mantras that you live by?
Well actually, as you were

721
00:38:24,800 --> 00:38:29,300
talking just now about this idea
of reframing persistence to Just

722
00:38:29,300 --> 00:38:31,200
around this idea of like,
constant growth.

723
00:38:31,200 --> 00:38:34,500
Like I do think that's such a
wonderful way of thinking.

724
00:38:34,500 --> 00:38:37,700
About just life in general,
there are hardships in any

725
00:38:37,700 --> 00:38:40,800
Avenue whether it's career or
something else.

726
00:38:40,800 --> 00:38:43,000
And the truth is like the
journey is long.

727
00:38:43,000 --> 00:38:48,300
Ideally, it's very long, right?
Like and I think there's kind of

728
00:38:48,300 --> 00:38:52,900
like this pressure to feel that.
Oh, by a certain age, you should

729
00:38:52,900 --> 00:38:54,500
have everything figured out
there.

730
00:38:54,500 --> 00:38:57,100
You should be, you know, at this
level you should have this

731
00:38:57,100 --> 00:38:58,800
title.
You should have that etcetera,

732
00:38:58,800 --> 00:39:02,100
etcetera.
And even for some of the really

733
00:39:02,100 --> 00:39:05,100
quote-unquote successful people
who do seem to be hitting, all

734
00:39:05,100 --> 00:39:08,500
of those Milestones supposedly
right on schedule.

735
00:39:08,500 --> 00:39:13,000
If you truly sit down with them,
you will find that their roads,

736
00:39:13,000 --> 00:39:17,300
through those Milestones were
really twisty and really tourney

737
00:39:17,300 --> 00:39:22,800
and full of unexpected moments
and filled with rejection and

738
00:39:22,800 --> 00:39:26,100
know.
So, you know, when I started

739
00:39:26,100 --> 00:39:30,400
working at Pinterest I can't say
I knew any of That it was youth.

740
00:39:30,400 --> 00:39:34,300
It was being naive, it was being
passionate, and that was a

741
00:39:34,300 --> 00:39:37,100
special concoction.
So, for me, when I think of like

742
00:39:37,400 --> 00:39:41,500
quotes our mantras, there's this
saying that's never forget, your

743
00:39:41,500 --> 00:39:46,000
beginner Spirit, which I have
always appreciated because I use

744
00:39:46,000 --> 00:39:49,000
it a multitude of ways, which
I'm not sure is correct.

745
00:39:49,000 --> 00:39:52,100
But I used in a multitude of
ways which is if you approach

746
00:39:52,100 --> 00:39:55,800
something with like fresh energy
and this idea that you don't

747
00:39:55,800 --> 00:39:57,800
have all the answers and that's
okay.

748
00:39:58,200 --> 00:40:01,500
It kind of takes like, Korean
off, which is a nice and

749
00:40:01,500 --> 00:40:05,700
sometimes frees you up to find
Solutions or creativity that you

750
00:40:05,700 --> 00:40:08,100
wouldn't have thought of.
Otherwise, I apply it all the

751
00:40:08,100 --> 00:40:12,900
time when I work at super great
one could say, oh I seen it all,

752
00:40:12,900 --> 00:40:15,200
I worked at Pinterest but that's
not true at all.

753
00:40:15,300 --> 00:40:17,600
Super great is fundamentally a
different company, it's a

754
00:40:17,607 --> 00:40:20,100
different Community.
I have a different team that I'm

755
00:40:20,100 --> 00:40:23,500
responsible for so I cannot
pretend that I have all the

756
00:40:23,500 --> 00:40:25,900
answers.
The best thing that I can do is

757
00:40:25,900 --> 00:40:28,600
like show up every day with like
fresh energy.

758
00:40:29,200 --> 00:40:32,200
And try to find the best
solution at hand.

759
00:40:32,300 --> 00:40:34,100
And that could look really
different from my past

760
00:40:34,100 --> 00:40:35,700
experience.
And that's okay, too.

761
00:40:36,000 --> 00:40:40,200
Wow, I love how humble you are.
You know, with the fact that you

762
00:40:40,200 --> 00:40:44,100
have had this Grand experience,
you're taking it in stride and

763
00:40:44,100 --> 00:40:46,700
saying like you know what, I'm a
beginner and this is starting

764
00:40:46,700 --> 00:40:48,900
fresh.
This is something brand-new and

765
00:40:48,900 --> 00:40:52,200
yeah there may be things that I
can dip back into that may be

766
00:40:52,200 --> 00:40:55,000
helpful or insightful going
forward but it's not necessarily

767
00:40:55,000 --> 00:40:56,600
the answer.
We're going to figure it out as

768
00:40:56,600 --> 00:40:58,200
we go along.
It's so true.

769
00:40:58,300 --> 00:41:02,400
That's so much more On.
I mean I would rather not have

770
00:41:02,400 --> 00:41:05,900
all the answers.
I would rather like have some

771
00:41:05,900 --> 00:41:09,400
experience and some insights to
draw upon when I need them.

772
00:41:09,700 --> 00:41:12,300
Maybe yeah, I like built up a
little bit of like a bank of

773
00:41:12,300 --> 00:41:15,400
confidence but every day is a
new day, you never know

774
00:41:16,300 --> 00:41:18,300
solutely.
Absolutely.

775
00:41:18,600 --> 00:41:22,700
Well, last question for you,
what really is inspiring to you

776
00:41:22,707 --> 00:41:25,900
or their people or do you have
role models, are there things

777
00:41:25,900 --> 00:41:31,000
that just like you know, really
set you Ablaze That's a really

778
00:41:31,000 --> 00:41:34,100
good question.
I mean, I have to be really

779
00:41:34,100 --> 00:41:39,100
corny for a moment and give much
due credit to Dan and Tyler the

780
00:41:39,100 --> 00:41:42,000
co-founders of super great and
allies that the first employee

781
00:41:42,000 --> 00:41:44,300
at super great and really the
entire team.

782
00:41:44,500 --> 00:41:48,100
Like I'm the type of person that
I get so inspired and energized

783
00:41:48,100 --> 00:41:50,800
by other people.
I think that's why I started my

784
00:41:50,800 --> 00:41:54,400
career in community.
I get energy from seeing other

785
00:41:54,400 --> 00:41:57,900
people succeed and really
helping them and being around

786
00:41:57,900 --> 00:41:59,800
people.
And there is Diaz.

787
00:41:59,900 --> 00:42:04,900
That is really special to me and
I think all credit goes to Tyler

788
00:42:04,900 --> 00:42:06,600
Dan analyzer for like,
fostering.

789
00:42:06,600 --> 00:42:09,800
This environment, not just for
super great employees, but for

790
00:42:09,800 --> 00:42:14,200
the community to similarly you
know bring it back to this idea

791
00:42:14,200 --> 00:42:17,900
of like persistence.
My mom, I have to say is one of

792
00:42:17,908 --> 00:42:20,000
the most inspiring people in my
life.

793
00:42:20,300 --> 00:42:24,500
She has attained so much in her
career but that path to where

794
00:42:24,500 --> 00:42:27,900
she wanted to get to.
It was filled with Rejection.

795
00:42:27,900 --> 00:42:31,300
It was filled with this.
Notion of the bamboo ceiling and

796
00:42:31,300 --> 00:42:35,000
could, you know, a Chinese woman
who is also an immigrant

797
00:42:35,000 --> 00:42:38,000
attained, like, certain levels
of leadership, and hold certain

798
00:42:38,000 --> 00:42:40,400
positions, that, let's be very
honest.

799
00:42:40,400 --> 00:42:44,200
She works in Academia are
traditionally, very white, very

800
00:42:44,200 --> 00:42:47,000
traditional, very dominated by
men.

801
00:42:47,000 --> 00:42:51,400
She just kept going and she
refused to let it get her down

802
00:42:51,600 --> 00:42:55,700
entirely, and she just found new
ways and new opportunities, to

803
00:42:55,700 --> 00:42:57,200
make it to where she wanted to
go.

804
00:42:57,200 --> 00:43:01,700
And, uh, We'll ask them to grow
up with and just continue to see

805
00:43:01,700 --> 00:43:04,900
today.
Well we love you Mom.

806
00:43:04,900 --> 00:43:09,500
Thanks oh model to Enid.
Enid thank you so much.

807
00:43:09,500 --> 00:43:12,700
It was such a pleasure to have
you today on Role Models.

808
00:43:12,700 --> 00:43:16,600
Everybody go to your app store.
Download the super great app

809
00:43:16,600 --> 00:43:18,400
right now.
Look for humanist.

810
00:43:18,400 --> 00:43:22,300
Beauty.
Absolutely on the apples are so

811
00:43:22,300 --> 00:43:23,700
good.
I love me.

812
00:43:23,700 --> 00:43:25,600
You can follow me.
I have a few things there and

813
00:43:25,600 --> 00:43:28,600
I'll continue to add more and
I'm hoping to do a new live

814
00:43:28,600 --> 00:43:30,700
stream.
There again soon I promise to

815
00:43:30,700 --> 00:43:34,000
sound bath.
The last life that I was that.

816
00:43:34,000 --> 00:43:37,300
I was on, I promised everybody,
I would do a guided meditation

817
00:43:37,300 --> 00:43:39,900
and sound bath, which I think
would be really, really fun for

818
00:43:39,900 --> 00:43:46,800
everybody.
But mental note, but it was such

819
00:43:46,800 --> 00:43:48,400
a pleasure.
Thank you so much.

820
00:43:48,800 --> 00:43:49,800
Yeah.
You too.

821
00:43:49,800 --> 00:43:52,500
Thank you again.
Jennifer, this was so lovely.