Episode 47: Greg Hemmings - Using Film As A Force For Good

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Hello, beautiful humans.
Welcome to another episode of

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Role Models juicy conversations
with beautiful humans.

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I'm Jennifer Norman founder of
the human Beauty movement and

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your host, this podcast thrives
on your support.

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So if you like what you hear,
follow us radis, review us and

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share this episode with
everyone, you know, across your

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network.
So if you are like me at one

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time or another, you've been
blown away by By the power of a

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really good film or video, the
storytelling, the

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cinematography, the music, how
it all, just comes together to

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touch our emotions, entertain
us, and open our eyes to a new

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subject matter.
My guest today is filmmaker Greg

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Hemmings Greg, is the founder
and executive producer of

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Hemmings house pictures, an
award-winning production company

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that uses film as a way to
create social, change Greg's

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mission is to make a world, a
better place, one story at a

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time, and he's Here to tell us
about his work.

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Welcome, Greg, or thank you so
much for the invite Everett's.

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It's a pleasure to be here
today.

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I'm delighted to have you.
So you have to tell us how did

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you first become interested in
filmmaking?

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Well, that goes way back.
So I'm almost 46 years old right

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now.
So let's go back to.

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When I was 16 years old, I can't
do the math.

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Well, 30 years ago, let's go
back 30 years, and I was in high

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school and I played drums in a
band and like most young ads in

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a band at that age, they figured
they're Whole life ahead of them

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is going to be playing in a rock
band and touring the world that

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didn't pan out for me, my new.
But that was my, you know, the

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angle of everything I did was
want to be in rock and roll.

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Now, as a result of being in the
media studies class in high

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school, this is way long before
digital video editing was there,

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but we had a little TV kind of
set up a little Studio set up at

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the high school and I'm a music
video for My Band and still have

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it on my face.
It's really bad, it's awful but

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it was a you know, we would get
all these different VHS tapes

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and you know One of the gather
he made this little music video

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and I play drums.
And that was my instrument of

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the time and I found
rhythmically as a drummer, I

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really found editing pictures
together to music very easy

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came, very natural for me.
I was like, hey, this is really

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kind of fun.
Maybe I should do a few more of

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these type of videos and, you
know, through the rest of my

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high school time.
I was just editing as much as I

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could and always to music, you
know, because music was my

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number one love and right after
high school, I just went to an

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arts program at the University
of New Brunswick.

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Brunswick and Saint John New
Brunswick and it wasn't really

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what I thought University was
going to be.

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It was nothing hands on, you
know.

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So I ended up finding a film
school in Ontario after a year

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of University and it was more of
a community college scenario,

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but it was a very tactile like
we shot on film, we cut with

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film again, this pre-digital and
I fell in love with the art of

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filmmaking at film school.
I thought it's going to be a

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musician.
I ended up falling in love with

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the form of film.
And like I say it's just there's

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something powerful about
bringing images together.

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With Sound and Music and does
the very beginning of a very

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long story, which I'm happy to
share any other parts of it as

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well.
But that's where I got my start.

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Yeah, it sounds like Charming
was the Catalyst for opening up

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the door for that other creative
outlet.

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And it's I kind of call it like
falling forward when you're

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younger experimenting with a lot
of things and it usually leads

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to another door opening and it
becomes your passion.

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You're like yeah this is
something that I can get into.

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Yeah yeah.
And so you started with editing

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and then, you know, No, getting
into music production or music

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video, should I say production?
And then how is it that you

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started getting into other types
of filmmaking?

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Yeah, well, actor film school.
I ended up joining the union,

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like it's called eye at Sea.
So it's the camera operators,

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union, that would be all
throughout North America.

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And I started working on
Hollywood film sets.

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You know, you hear all about
this movie Magic thing, you

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know, that, you know, behind the
screen.

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There's a lot of moving pieces
to make a film happen and

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sometimes you be honest.
A hundred other people, maybe

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200 other people.
Like these are Big moving

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machines and so I worked in that
world for a while.

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You know, slowly climbing the
ladder through the through the

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union training program and that
it didn't take long for me to

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realize that this was not an
industry for me.

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It was, you know, typically 15
to 18 hour days, you know, for

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if you're working in the camera
Department it was like big big

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days.
There was a culture of, I called

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Shame based learning where a lot
of public shaming.

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If you're very low on the totem
pole, there wasn't a lot of

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respect.
I saw the setup for set after

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set.
I was like I'm a creative

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person.
I don't want to do this anymore,

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if it's going to be sucking the
creativity out of me, you know,

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working in an environment, it's
not fun when you're not being

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respected or, you know, I grew
up very fortunate not to really

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experience bullying as a kid but
to experience bullying as an

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adult for the first time in a
career that you're thinking

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about to jump into for us.
Your life was very

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disheartening.
So I quit and quitting was

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really trippy because I just did
you know four years of

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post-secondary education to get
into this work in the business

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for two years.
And realize, I just thought I

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couldn't hack it.
I didn't want to hack it.

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You know, I was like, this is
not what I thought it was going

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to be.
So I left it for a little bit.

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Found myself in the Caribbean on
a working car, go sailboat.

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And I went down to the Caribbean
for a few years and found

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myself.
And I realized that I haven't

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lost my love for capturing
Adventures on camera and editing

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together.
I was like, I don't need to work

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in the big film industry.
I'm big sets to actually make an

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impact, so I decided to start my
own business and I started by

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filming music festivals and
again, more music videos.

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Videos, but like probably
thousand hours of live music in

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the first few years of my
business.

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And for me it was great because
as a musician seeing all my

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favorite bands and and multicam,
edits and all this sort of

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thing.
And I had enough work going on,

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I could start hiring people and
then you know before we knew it

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we were a business with
employees and then we started

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doing TV commercials and
corporate documentaries.

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And then we got our first TV
series.

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I travel series exploring the
world's most expensive luxury

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items of all things.
And then we got another TV

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series but And then another one
about anime, and then a whole

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bunch of different TV series
later, and documentaries brings

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us to where we are today.
Where were, you know, producing

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a feature film coming up or
international market.

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We've got a number of scripted
and unscripted TV series in the

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pipe.
Doing a ton of commercial work,

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really trying to work with
companies in the not

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specifically the B Corp World.
We love working with our beak,

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our family of companies, but we
really want to work with

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companies that have the heart of
a b Corp that are really trying

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to use the businesses as a Force
for good.

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We want to help Them, tell their
effective story.

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So we're all over the place if
it's got to do with telling a

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story with film that's where
we're spending our time.

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Amazing, I'm so shortest version
of My Story Ever Told I've never

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said it, that short.
So well I'm good.

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Thank you guys it down a little
bit further because eight now I

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think that there's a really
valuable lesson here.

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And that is that, you know, when
you're young and you're figuring

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things out, a lot of times,
there is hazing you get into

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these situations and you realize
that it's not a friendly

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environment and it's not healthy
for you.

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Really feel like you can
flourish in it and being able to

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recognize that early on is a
good thing.

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There are people that can come
in and make change and adapt in

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that kind of environment and
that's okay.

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And that's wonderful too but for
people especially today I think

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that more and more people are
recognizing that.

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It doesn't have to be that way
and so it could have been the

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best gift for you, you know,
realizing that there was this,

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you know, conflict or this
situation that you just weren't

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finding yourself, happy, that
you recognize that you got out

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of it, you were able to do a bit
of soul-searching.

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And find yourself and really
understand you know get to the

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root of what your passion was in
what you really love and then

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look what happens.
You are able to plant a seed,

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start a business and grow from
there and continue doing what

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you love and generating that
goodness and putting out that

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positivity in such a great way
through the types of films and

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the type of work that you're
doing and the people and the

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stakeholders that are
associating with.

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So, I think that that's a really
wonderful story unto itself.

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Well, thank you for compressing
it even more like that was you

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nailed it.
Now, I would love to talk a

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little bit more about the type
of content that you do create

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and how you decide to go and
produce what you're doing.

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Yeah, so a number of different
angles to this, and it's

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important to note that I've got
a few different companies as

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well.
So on the commercial side,

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that's where I be working with
your company.

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For example, Jennifer if I, if
you were to tell your story has

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a, you know, 30 second,
television ad or social media

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ad, that's called Hemmings house
and patio pictures, tiger

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pictures, work specifically.
Ali with agencies with marketing

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agencies.
So it's similar work, different

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type of customer expectation,
but I just put that out there

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just to know I'm going to Clump
those who businesses together

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because we are not coming up
with the ideas ourselves.

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We're talking with our clients,
trying to figure out what their

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business challenges, and how do
we use film storytelling to help

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them find Solutions.
So, let's just put that off to

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the side for a second because
that's a really awesome bit of

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work that we do.
I absolutely love, finding

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Creative Solutions, for business
problems, but on the hemings

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film side.
Which is my actual television

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production company.
That's all original Ip we come

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up with an idea and we have to
go pitch it to broadcasters.

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And if a broadcaster wants it,
they'll put x amount of

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percentage of the budget
together that I have to go

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Finance the rest of it, through
a bunch of different ways.

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And from there, we actually
produce a bit of Television that

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will be seeing around the world
essentially, but how do we get

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to that point of finding what to
produce?

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Well, when it comes to
documentaries, which is really

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my, my heart is a documentaries.
I want to find a story that I

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personally, Personally, want to
get involved with.

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So, we'll see some sort of a
movement happening in the world.

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Some sort of social movement,
whether it's got to do with

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environment, or positive, social
impact, or whatever it is.

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If I feel that our gifts as
filmmakers can help, the

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accelerate that movement forward
and make positive change, that's

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my first box.
I need to check does.

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This story need to be Amplified
and if it's Amplified, is it

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going to create some sort of
positive change in the world

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that I feel I'd be proud of
being part of.

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So that's 12 is okay.
Now that I've got a concept is

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this Story, that sellable.
And that's very important

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because we're all working in
business here because films are

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expensive.
Very low-budget, documentary

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would be 115.
Thousand dollars, very

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low-budget.
I'll do have to like a TV series

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that we finished this summer
through season 4 and a half

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million dollars.
For example, like there.

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It's a big range but it's all
big money.

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So you have to have a story that
some funder whether it's

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broadcaster or you know,
philanthropist whoever impact

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investors are willing to pay so
pay for I should say.

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So that turns my creative
Concept into something into a

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product that we need to convince
people to put money into to

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build a make it, you know?
And then from that point, once

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we have financing boy, we've got
the gem of the idea.

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Then we embed ourselves into
that story and then we, I'll

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give you an example.
We recently finished a film in

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Peru, and this particular film
is really special because as you

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know, because I know one of your
former guest was talking about

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Ayahuasca Retreat, it's the
sacred medicine in the Amazon

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has been used Forever by a lot
of the indigenous people.

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Learned in Brazil and Peru,
Ecuador Etc.

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Has now been revealed to the
Western World, if you will, and

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it's very important medicine
called Ayahuasca and it's

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transformational but it also
comes from a limited resource

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which is combination of tree
bark and Vine and surrounded by

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a ceremonial context.
There's not enough of it to

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sustain every American and
Canadian to enjoy.

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But the thing is, the world
probably needs medicine like

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this to heal, a lot of its
trauma.

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And, you know, not saying that
as a professional, but I'm just

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saying That is a making some
good assumptions.

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And so we made a film to remind
people that this is the IP of

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the indigenous people.
They own this medicine, the

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sacred medicine, and though
there seems to be a real

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willingness to share that
medicine with non-indigenous.

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We have to be very respectful.
I say, we as a button on

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Amazonian folks who are coming
down and creating literally a

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tourism opportunity for a lot of
these places, but you know, what

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happens with a lot of money and
these sort of things could we

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made this film to solve the
business, Job.

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How do we make sure if people
are going down into the Amazon

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for these experiences that
they're treading respectfully

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but treading lightly and doing
it in a way that can sustain the

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ecosystem.
So that was the challenge that

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we had to acknowledge and we
were able to go and work with a

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lot of the indigenous folks
there who are really working in

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the space and let them tell
their story, you know, and we

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real the package it in a way
that could be quite a consumable

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by any I say Western with
parenthesis Western audience,

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you know, who might be Be
considering something like this.

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Anyhow.
I see that particular project is

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really important because we see
this massive popularity of the

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idea of going into the Amazon,
and having a life-changing

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experience.
And I think it's really a great

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thing.
But we just have to be so

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careful.
And before I go do that, that's

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one of my ways of doing my own
due diligence, has to make a

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film about with of positive and
negative impacts would be of

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that.
That's a bit of a ramble, but

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I'm excited about that
particular projects because it's

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it's not released to the public
yet.

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It's called bye.
Gnosis and I produced it with

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00:13:01,700 --> 00:13:03,400
dr.
Dennis McKenna, who is the

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00:13:03,400 --> 00:13:07,400
legendary scientist in the field
of psychedelics and ethnobotany

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and it was really cool
experience to do that.

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So for me, going back to your
first question, it's like that's

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a subject area that I care about
deeply, but I don't know enough.

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So what are opportunity for me
to go back to school?

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00:13:18,700 --> 00:13:21,800
If you will, like making a film
deep deep research connection,

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00:13:21,800 --> 00:13:24,500
with the people who are living
the lived experiences and

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00:13:24,500 --> 00:13:26,800
helping amplify and share
stories, and you need to be

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00:13:26,800 --> 00:13:28,200
shared for one reason or
another.

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That's fantastic.
I She ate that as an example and

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00:13:31,300 --> 00:13:35,700
it reminds me of your mission
which is to make the world a

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00:13:35,700 --> 00:13:39,600
happier and Kinder place and,
you know, being compassionate to

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00:13:39,600 --> 00:13:43,300
not only the indigenous people
that are in the Amazon but also

288
00:13:43,300 --> 00:13:47,300
the planet and being mindful
about regeneration and not

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exploitation.
I think that that's a big thing.

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00:13:50,100 --> 00:13:53,800
As far as just making sure that
we are sustainable and what we

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00:13:53,800 --> 00:13:56,400
are doing and making sure that
people are mindful about their

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00:13:56,400 --> 00:13:58,500
consumption and what they're
doing, how they're treating

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00:13:58,500 --> 00:13:59,600
others, how they're treating the
planet.

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That for sure and so I think
yeah and so that gets to the

295
00:14:03,700 --> 00:14:07,400
question about why on Earth you
know your business would want to

296
00:14:07,408 --> 00:14:11,900
be a certified B Corporation
because you know so it can exist

297
00:14:11,900 --> 00:14:14,900
without being certified and
going through the Hoops that it

298
00:14:14,900 --> 00:14:17,500
takes to become certified but I
would love for you to tell us

299
00:14:17,500 --> 00:14:19,500
you know what does being a b
Corp?

300
00:14:19,500 --> 00:14:22,000
Mean to you and why on Earth
would you want to be B?

301
00:14:22,000 --> 00:14:23,900
Corp certified.
Well it's good timing because

302
00:14:23,900 --> 00:14:27,200
right before this call we had
our Atlantic Canadian be corpse

303
00:14:27,300 --> 00:14:30,600
monthly call and we're All
talking about the new

304
00:14:30,600 --> 00:14:36,200
certification that are coming in
and how arduous and detailed it

305
00:14:36,200 --> 00:14:39,100
is to become and difficult to
become certified, like exactly.

306
00:14:39,100 --> 00:14:41,600
No walk in the park.
So if you see if you're a

307
00:14:41,608 --> 00:14:44,600
listener or viewer right now and
you're not to be car up, but you

308
00:14:44,600 --> 00:14:47,700
see a b Corp logo on something?
You know, that that company went

309
00:14:47,700 --> 00:14:52,400
through a lot to actually show,
you know, to prove the claim

310
00:14:52,400 --> 00:14:54,200
that they're making they're good
for the planet and good for

311
00:14:54,200 --> 00:14:56,400
people.
So anyway, all that to say is a

312
00:14:56,408 --> 00:14:59,200
number of years ago because
we've been a b Corp for maybe

313
00:14:59,200 --> 00:15:00,000
seven or eight.
Years.

314
00:15:00,100 --> 00:15:03,100
We were at a point in my
business trajectory where we had

315
00:15:03,100 --> 00:15:06,100
a number of employees but we
didn't quite have enough

316
00:15:06,100 --> 00:15:10,500
consistent sales to ever feel
comfortable and as an owner of a

317
00:15:10,500 --> 00:15:12,600
company.
The last thing you ever want to

318
00:15:12,608 --> 00:15:15,500
see is a point where you can't
pay your people and I never miss

319
00:15:15,500 --> 00:15:17,400
P1.
Payroll, my life.

320
00:15:17,400 --> 00:15:20,400
But there was this one period
where we came really close to

321
00:15:20,400 --> 00:15:23,700
missing payroll and I was just a
terrible terrible time and I

322
00:15:23,900 --> 00:15:27,100
told the whole team that you
know, that this might happen and

323
00:15:27,100 --> 00:15:29,500
it was a real, you know, it's
just a really scary time.

324
00:15:29,700 --> 00:15:32,400
And for everybody, there an
opportunity came, a significant

325
00:15:32,400 --> 00:15:36,200
dollar project came to our door
and I'll just punch the be

326
00:15:36,200 --> 00:15:37,200
strapped.
I'll tell you what it was.

327
00:15:37,200 --> 00:15:41,900
It was a fracking lobbied
initiative and the question was

328
00:15:41,900 --> 00:15:44,800
it wasn't a film saying that
fracking is a good thing or a

329
00:15:44,808 --> 00:15:47,000
bad thing.
It was just saying there are

330
00:15:47,000 --> 00:15:50,200
multiple sides to the story.
And the cool part about that

331
00:15:50,200 --> 00:15:53,000
project was the film was about
me bringing in the voices of

332
00:15:53,200 --> 00:15:57,400
indigenous leader versus oil.
Executives Green Party leaders

333
00:15:57,400 --> 00:16:00,300
to conservatives like even if
Circle Of different

334
00:16:00,300 --> 00:16:03,100
perspectives.
So the people where I live could

335
00:16:03,100 --> 00:16:06,400
actually hear multiple angles
but it was paid for by the lobby

336
00:16:06,400 --> 00:16:08,600
group.
So optically, it was what it

337
00:16:08,600 --> 00:16:09,700
was.
But then a few months later

338
00:16:09,700 --> 00:16:11,800
after the film dropped and we
didn't hear anything about it.

339
00:16:11,800 --> 00:16:15,100
It became a very contentious
issue in my Province and

340
00:16:15,100 --> 00:16:17,900
violence protest.
And people were heard arrested.

341
00:16:17,900 --> 00:16:20,900
Police cars were burned, like it
was a big deal and whose video

342
00:16:20,900 --> 00:16:23,400
started getting circulated with
by a lot of the conservative

343
00:16:23,400 --> 00:16:25,900
circles who are pro fracking but
that was my video.

344
00:16:25,900 --> 00:16:29,700
So I immediately got attached to
something that I personally Lee

345
00:16:29,700 --> 00:16:32,900
was not in line with.
I wasn't against it either

346
00:16:32,900 --> 00:16:36,100
because I wasn't informed yet.
Like I said about the diagnosis

347
00:16:36,100 --> 00:16:37,700
project what a great way to get
informed.

348
00:16:37,700 --> 00:16:40,000
That was very uncomfortable, a
lot of people who I respect

349
00:16:40,000 --> 00:16:42,600
touch and said, why did you do
that work for that industry?

350
00:16:42,600 --> 00:16:45,500
And all this said it was very
uncomfortable at the same time.

351
00:16:45,500 --> 00:16:48,400
I saw this video on YouTube
called not business as usual,

352
00:16:48,400 --> 00:16:51,900
it's still there and the
Vancouver be corpse produced it.

353
00:16:51,900 --> 00:16:54,700
Many years ago, it was all but
this concept of businesses that

354
00:16:54,700 --> 00:16:58,800
are operating specifically for
positive impact and it's like

355
00:16:58,800 --> 00:17:01,900
those are my type of I started
looking into it and I was like

356
00:17:01,900 --> 00:17:04,000
the B Corp movement.
Interesting, I never heard of it

357
00:17:04,000 --> 00:17:05,900
before.
And then I was like, wow, if we

358
00:17:05,900 --> 00:17:09,200
became a b Corp, maybe that
would be almost kind of like

359
00:17:09,200 --> 00:17:12,599
drawing the line for myself
internally about what type of

360
00:17:12,599 --> 00:17:15,700
work are we willing to do and
not and I you know sometimes as

361
00:17:15,700 --> 00:17:18,000
an entrepreneur you do what you
need to do to make sure your

362
00:17:18,000 --> 00:17:20,500
people are paid.
But if we are certifying that we

363
00:17:20,500 --> 00:17:23,700
are doing something, then you've
actually created a line that you

364
00:17:23,700 --> 00:17:27,099
can't cross anymore, and I
wanted to do that for a million

365
00:17:27,099 --> 00:17:29,500
different reasons and that's no
attack on.

366
00:17:29,700 --> 00:17:31,400
The oil industry at all
whatsoever.

367
00:17:31,400 --> 00:17:34,400
It's just put us into a place of
the type of projects that we

368
00:17:34,400 --> 00:17:36,200
want to work with.
And I'm not even saying type of

369
00:17:36,200 --> 00:17:39,000
Industries, the type of project
that we're working on need to be

370
00:17:39,000 --> 00:17:41,700
regenerative.
They need to be life-giving and

371
00:17:41,900 --> 00:17:43,300
create a more holistic
community.

372
00:17:43,300 --> 00:17:45,600
And if there's a project that
we're going to do, that's going

373
00:17:45,600 --> 00:17:48,700
to encourage division, we're
going to walk away from it.

374
00:17:48,700 --> 00:17:50,500
So we're not judging in the
industry.

375
00:17:50,600 --> 00:17:52,500
We're judging.
What is the intention of the

376
00:17:52,500 --> 00:17:54,100
project?
And what will the impact that

377
00:17:54,100 --> 00:17:56,000
project be?
So that's why I want to be on

378
00:17:56,000 --> 00:17:59,000
the record and we did and as
soon as we can be Corp a whole

379
00:17:59,000 --> 00:18:02,400
new world of Terry, open up for
us that a lot of American

380
00:18:02,400 --> 00:18:05,600
clients in the B Corp, space.
That have trusted having Silas

381
00:18:05,600 --> 00:18:07,800
and following their brand
stories through film.

382
00:18:07,800 --> 00:18:11,400
And we've grown significantly
since you came at B Corp and I'd

383
00:18:11,400 --> 00:18:14,600
say, most of all of our projects
are really in line with the

384
00:18:14,600 --> 00:18:16,800
values of the company and the
people that work here and I'm

385
00:18:16,808 --> 00:18:18,200
proud of that.
That's something that I'll

386
00:18:18,200 --> 00:18:20,500
always say, you know, if you're
thinking about becoming a b Corp

387
00:18:20,500 --> 00:18:23,400
and if you working in a business
like mine that everybody can use

388
00:18:23,400 --> 00:18:26,600
video, but you really want to
stay Niche, become a b Corp, and

389
00:18:26,600 --> 00:18:29,300
then you've got easy parameters
to learn to work with them Meg I

390
00:18:29,308 --> 00:18:30,800
want.
To thank you so much for

391
00:18:30,800 --> 00:18:33,500
sharing.
All of that very openly because

392
00:18:33,500 --> 00:18:37,000
you just shine a light on the
difficult decisions that

393
00:18:37,000 --> 00:18:40,000
Business Leaders have to make,
do you make payroll or do you

394
00:18:40,008 --> 00:18:42,600
not do you go for the easy money
or do you not?

395
00:18:42,600 --> 00:18:46,500
And it is very easy to convince
yourself that it is doing the

396
00:18:46,500 --> 00:18:50,000
right thing by taking the money,
taking a project like this that

397
00:18:50,000 --> 00:18:53,500
may not necessarily align or dis
aligned with your values but it

398
00:18:53,500 --> 00:18:55,800
was about something that you
probably knew you had.

399
00:18:55,800 --> 00:18:58,800
I didn't really feel so good
about but at the time it seemed

400
00:18:58,800 --> 00:19:02,400
like the best Vision for the
longevity of your company right

401
00:19:02,400 --> 00:19:04,900
now.
Yeah, and so, being a good

402
00:19:04,900 --> 00:19:08,800
corpore recognizing values.
Come first values.

403
00:19:08,800 --> 00:19:13,900
Matter, first puts you in a
situation where there is more

404
00:19:13,900 --> 00:19:17,600
understanding and agreement with
your entire company, not just

405
00:19:17,600 --> 00:19:20,000
your company but your
stakeholders everybody around

406
00:19:20,000 --> 00:19:23,700
you that these are the values
that we are going to align to.

407
00:19:23,700 --> 00:19:27,100
This is our yardstick for what
to say, yes to and what to say

408
00:19:27,100 --> 00:19:29,700
no to and why.
And then you can make them Those

409
00:19:29,700 --> 00:19:33,200
decisions all holding hands
together and saying, yeah, we're

410
00:19:33,200 --> 00:19:36,700
all choosing together that it's
more important for us to live by

411
00:19:36,700 --> 00:19:39,700
our values, then to make the
next paycheck and doing that.

412
00:19:39,700 --> 00:19:42,800
Gives us some assurance that.
Yeah, we're all in this together

413
00:19:42,800 --> 00:19:44,900
and that's what stakeholder
value is all about.

414
00:19:44,900 --> 00:19:46,800
That's what be corpse are all
about.

415
00:19:46,800 --> 00:19:49,900
And then you find the business
opening up for you, as you said,

416
00:19:49,900 --> 00:19:51,800
because other people are like,
yeah.

417
00:19:51,800 --> 00:19:55,200
I want to, you know, hire
Hemmings house because I know

418
00:19:55,200 --> 00:19:56,700
that they're doing things in the
right way.

419
00:19:56,700 --> 00:19:59,400
They're making decisions in the
right way their supply chain.

420
00:19:59,600 --> 00:20:02,500
Everything that they're doing is
really all about values first,

421
00:20:02,500 --> 00:20:06,500
it's all about putting people in
Planet before profits and that's

422
00:20:06,500 --> 00:20:09,900
the way that we're going to be
able to make this capitalistic

423
00:20:09,900 --> 00:20:14,000
Society less about money,
making, and using that as just a

424
00:20:14,008 --> 00:20:18,000
yardstick for success, but
happiness joy, melt so Health,

425
00:20:18,000 --> 00:20:20,000
mental Wellness.
You know, the fact that

426
00:20:20,000 --> 00:20:23,100
indigenous people don't feel
that, they're being exploited

427
00:20:23,200 --> 00:20:27,000
for capitalism sake.
And so, those kinds of things do

428
00:20:27,100 --> 00:20:29,400
make it really important for
other people.

429
00:20:29,600 --> 00:20:31,900
You know yeah that's what's
behind the be that's what's

430
00:20:31,900 --> 00:20:35,800
behind that logo that you see on
these kinds of companies.

431
00:20:35,800 --> 00:20:37,800
And that's why.
Yeah, it's important that if you

432
00:20:37,800 --> 00:20:41,100
go into a store and you see that
or if you see that logo on a

433
00:20:41,108 --> 00:20:44,700
service providers website, it
really does make a difference.

434
00:20:44,700 --> 00:20:48,000
It really does matter.
So I being an entrepreneur

435
00:20:48,000 --> 00:20:50,600
myself, my company is also B,
Corp certified.

436
00:20:50,600 --> 00:20:54,700
I know how difficult it can be.
And when push comes to shove and

437
00:20:54,700 --> 00:20:57,700
sometimes, you know, you find
your integrity, really on the

438
00:20:57,700 --> 00:21:01,600
line on many, many different
Visions as a business leader,

439
00:21:01,700 --> 00:21:04,500
almost every single day.
And the reason why I wanted to

440
00:21:04,500 --> 00:21:06,600
become B, Corp certified is just
like you.

441
00:21:06,600 --> 00:21:09,500
I had worked for a lot of
companies that time and time

442
00:21:09,500 --> 00:21:10,800
again.
Wonderful people.

443
00:21:10,800 --> 00:21:14,300
Just like us, we're making
dysfunctional decisions.

444
00:21:14,300 --> 00:21:17,100
Were making bad decisions
because of the bottom line and

445
00:21:17,100 --> 00:21:20,400
it just didn't sit well in when
I kept seeing it, when I kept

446
00:21:20,400 --> 00:21:23,400
seeing unethical Behavior
starting to come out, yours was

447
00:21:23,400 --> 00:21:26,900
not necessarily unethical, it
was just misaligned with values.

448
00:21:27,000 --> 00:21:29,400
But yeah, well, yeah, in some
cases.

449
00:21:29,500 --> 00:21:34,200
I had seen pure unethical
behaviors, like fudging reports.

450
00:21:34,200 --> 00:21:37,900
Like, you know, that's like
really, like not telling the

451
00:21:37,900 --> 00:21:41,500
truth, took a to Consumers about
what was in your product,

452
00:21:41,500 --> 00:21:43,700
because it was cheaper to make
it without it.

453
00:21:43,700 --> 00:21:46,000
And things like that.
We're just time and time again

454
00:21:46,000 --> 00:21:47,700
happening.
And it really just didn't sit

455
00:21:47,700 --> 00:21:50,100
well with me.
So I had to make my own choice

456
00:21:50,100 --> 00:21:54,400
to live by my own values and
live by my integrity and start

457
00:21:54,400 --> 00:21:57,600
my own company in the same way
that you did and, you know, just

458
00:21:57,600 --> 00:21:59,400
really kind of leaned in for joy
and Lena.

459
00:21:59,600 --> 00:22:02,200
For what we built here.
We believe it's a right?

460
00:22:02,200 --> 00:22:04,500
And better way to live.
I wonder how many?

461
00:22:04,500 --> 00:22:06,900
Well, I'm like you've done a
number of these episodes but

462
00:22:07,000 --> 00:22:10,900
having to be corporate leaders,
have the exact same story, you

463
00:22:10,900 --> 00:22:14,300
know, of some sort of
misalignment as you say working

464
00:22:14,300 --> 00:22:16,300
in an industry working for
somebody else.

465
00:22:16,300 --> 00:22:19,200
Like, now this isn't working, I
need to go do this on my own.

466
00:22:19,200 --> 00:22:22,800
I'm sure it's close to 100%
because that's why the

467
00:22:22,800 --> 00:22:26,400
incorporate movement exists.
It's because we had seen this as

468
00:22:26,400 --> 00:22:29,400
a problem, and we see that there
is a better way to do.

469
00:22:29,500 --> 00:22:32,700
Do it and we ourselves want to
come together as a community to

470
00:22:32,700 --> 00:22:35,700
create that change.
And so, I would imagine it's

471
00:22:35,700 --> 00:22:37,600
probably close to a hundred
percent.

472
00:22:38,000 --> 00:22:41,000
Let's go with that.
That's a good start grandma.

473
00:22:41,000 --> 00:22:42,900
And I want to talk about, you
know, you've done different

474
00:22:42,900 --> 00:22:45,100
kinds of films.
The documentaries, your talked

475
00:22:45,100 --> 00:22:47,300
about series, as well as the
Branded content.

476
00:22:47,300 --> 00:22:50,700
You've actually set up different
companies within your house to

477
00:22:50,800 --> 00:22:53,900
essentially work on these kinds
of projects and I think a lot of

478
00:22:53,900 --> 00:22:56,600
people who work for companies or
organizations, might think like

479
00:22:56,600 --> 00:22:59,400
oh wow, it's so complicated and
expensive too.

480
00:22:59,600 --> 00:23:02,700
Our production company to get my
message across, isn't everybody

481
00:23:02,700 --> 00:23:05,300
just using their phone anyway to
shoot things?

482
00:23:05,300 --> 00:23:08,000
And so, let me tell us what are
some of the benefits of working

483
00:23:08,000 --> 00:23:10,200
with a production companies such
as yours?

484
00:23:10,500 --> 00:23:12,300
Yeah.
Except that's a great question

485
00:23:12,300 --> 00:23:14,600
and it's neat.
They said that about the iPhones

486
00:23:14,600 --> 00:23:17,000
and everything in the pocket
because like right here, this

487
00:23:17,000 --> 00:23:20,600
thing is so powerful.
I just shot a YouTube series

488
00:23:20,600 --> 00:23:22,500
just with this iPhone.
It looks great.

489
00:23:22,500 --> 00:23:26,000
It's this is a powerful tool.
I really encourage people,

490
00:23:26,000 --> 00:23:28,600
especially business owners to
get out there and shoot their

491
00:23:28,600 --> 00:23:31,600
own videos.
Get out there, try it, feel it,

492
00:23:31,600 --> 00:23:35,200
understand it, before you hire
production company because you

493
00:23:35,200 --> 00:23:38,300
want understand what goes into
making a video, right?

494
00:23:38,300 --> 00:23:41,200
And if you don't have a budget
start by trying it on your own,

495
00:23:41,500 --> 00:23:43,700
the neat thing is eventually
going to realize that you're not

496
00:23:43,700 --> 00:23:45,800
a, you don't have time to do
this on a regular basis and

497
00:23:45,800 --> 00:23:48,000
eventually you're going to hire
a Film Production Company.

498
00:23:48,000 --> 00:23:51,400
It's just it's going to happen
but instead of just being scared

499
00:23:51,400 --> 00:23:53,600
by winning a lot of money, a
film production company and not

500
00:23:53,600 --> 00:23:55,600
knowing where the money is
going, understanding the process

501
00:23:55,600 --> 00:23:58,300
is really important.
So coming to the defense of

502
00:23:58,300 --> 00:24:02,000
spending money on See a
marketing agency or a film

503
00:24:02,000 --> 00:24:03,600
company.
Lot of times people will go to a

504
00:24:03,600 --> 00:24:06,400
marketing agency and the agency
will then hire the film company.

505
00:24:06,400 --> 00:24:09,400
That's a lot of money right
there and agency on their own is

506
00:24:09,400 --> 00:24:12,300
you know but I'm marketing
agency is giving a strategy

507
00:24:12,300 --> 00:24:15,600
there you know ad buys figuring
it all out and then they would

508
00:24:15,600 --> 00:24:18,500
deploy a company like ours
before working directly with

509
00:24:18,500 --> 00:24:21,300
flying with a small business for
example what you're getting with

510
00:24:21,300 --> 00:24:26,200
us is insurance that the money
is going to be creating

511
00:24:26,200 --> 00:24:28,200
something that's going to be
impactful, it's going to be

512
00:24:28,200 --> 00:24:31,400
properly research.
It's a third-party perspective,

513
00:24:31,400 --> 00:24:33,700
you can tell all your own
stories that you want, and it's

514
00:24:33,700 --> 00:24:36,100
a good idea to do so.
But when you have real proper

515
00:24:36,100 --> 00:24:38,800
film, script writers, who and
researchers who are really

516
00:24:38,800 --> 00:24:41,700
pulling out the Nuggets of your
brand that need to be shared

517
00:24:41,700 --> 00:24:44,600
with your stakeholder groups,
that's powerful when it comes to

518
00:24:44,600 --> 00:24:47,900
production movies are expensive.
You know, we're talking a multi

519
00:24:47,900 --> 00:24:50,500
multi Millions for most movies,
you'll see in a theater, a lot

520
00:24:50,500 --> 00:24:53,800
of it has to do with Incredible
skilled talent that are coming

521
00:24:53,800 --> 00:24:56,200
to the table directors of
Photography, cinematographers

522
00:24:56,300 --> 00:24:58,000
who have many years of
experience.

523
00:24:58,000 --> 00:25:00,900
Capturing that perfect light.
Coming to the trees, you know,

524
00:25:00,900 --> 00:25:05,400
like there's quite an art to it,
you know, the gear one lens in

525
00:25:05,400 --> 00:25:08,700
our lens, we've got a lens kit
of eight lenses, one lens in

526
00:25:08,700 --> 00:25:10,800
that kit is about fifty thousand
dollars.

527
00:25:10,900 --> 00:25:15,200
This is glass that is just
perfect perfectly crafted lenses

528
00:25:15,200 --> 00:25:18,700
to bring so it depends on what
the client can afford, but the

529
00:25:18,700 --> 00:25:21,400
more that they're able to
afford, the more we call it

530
00:25:21,400 --> 00:25:24,900
putting the money on the screen.
So you can do a you know, a

531
00:25:24,908 --> 00:25:26,900
video for five to ten thousand
dollars.

532
00:25:26,900 --> 00:25:29,100
It's going to be really good.
You can do the exact same video

533
00:25:29,100 --> 00:25:30,700
for Or a hundred thousand
dollars.

534
00:25:30,700 --> 00:25:34,400
It's going to turn heads, so
nobody is discluded from entry.

535
00:25:34,400 --> 00:25:36,900
Like, if you have no budget, you
can definitely make an effective

536
00:25:36,900 --> 00:25:39,100
video, internally yourself or
with your staff.

537
00:25:39,100 --> 00:25:41,500
If you've got a little bit of a
budget, you can find production

538
00:25:41,500 --> 00:25:44,800
company like ours that have
little bit more of a lower

539
00:25:44,800 --> 00:25:47,700
impact video offering which is a
little bit.

540
00:25:47,700 --> 00:25:51,300
You know, one day, shoot only
less upfront development, but

541
00:25:51,300 --> 00:25:53,500
the less upfront development,
you do the higher risk.

542
00:25:53,500 --> 00:25:55,700
You have because you want to
make sure that you're actually

543
00:25:55,700 --> 00:25:57,900
producing something that's going
to work and that comes with a

544
00:25:57,900 --> 00:26:00,000
lot of research and up front.
Development.

545
00:26:00,000 --> 00:26:02,500
So and then if you work with a
production company, this is just

546
00:26:02,500 --> 00:26:06,500
what they do every single day.
Week after week, they're pumping

547
00:26:06,500 --> 00:26:09,700
out really high quality videos.
It's just a great way to show up

548
00:26:09,700 --> 00:26:12,500
in your Market, looking
professional the way you deserve

549
00:26:12,500 --> 00:26:16,200
to look and the authenticity
part 2 is really important like

550
00:26:16,200 --> 00:26:18,400
we live in a world of lot of
greenwashing and whitewashing

551
00:26:18,400 --> 00:26:20,400
and no companies saying that
they do something, but they

552
00:26:20,400 --> 00:26:23,900
clearly don't film is a very
powerful way to express your

553
00:26:23,900 --> 00:26:27,500
authentic story and if you do it
wrong, it can be very damaging

554
00:26:27,500 --> 00:26:29,900
if you do it, right.
It can be incredibly Doubly

555
00:26:29,900 --> 00:26:32,000
fruitful.
I think if the folks who do it

556
00:26:32,000 --> 00:26:35,000
wrong, are companies and Brands
who are trying to control over

557
00:26:35,200 --> 00:26:38,500
their own message for the wrong
reasons, but the ones who are

558
00:26:38,500 --> 00:26:40,900
really eager to connect with
their stakeholder group.

559
00:26:40,900 --> 00:26:43,300
Pathetically those, the ones are
making true connections.

560
00:26:43,300 --> 00:26:46,300
I just think about Patagonia how
many great film still raise that

561
00:26:46,300 --> 00:26:47,900
they've got out.
None of them are about

562
00:26:47,900 --> 00:26:50,500
Patagonia, like, yeah, you might
see some time to go in your

563
00:26:50,500 --> 00:26:52,800
gear, but not intentionally,
you're going to see it because

564
00:26:52,800 --> 00:26:55,800
the people love the brand, but
you see them making films in the

565
00:26:55,800 --> 00:26:58,900
short films about health Farmers
or you know, different type of

566
00:26:59,500 --> 00:27:03,000
Bilal aquaculture or, you know,
different Adventure films than

567
00:27:03,000 --> 00:27:05,600
skiing and mountain climbing and
they're just talking to their

568
00:27:05,608 --> 00:27:08,100
stakeholder groups, that's it,
they're giving them the gift of

569
00:27:08,400 --> 00:27:10,200
application.
They're not saying come buy

570
00:27:10,200 --> 00:27:12,900
anything from us, they just
happen to be throwing the party,

571
00:27:12,900 --> 00:27:14,600
you know.
And that's where I get excited

572
00:27:14,600 --> 00:27:17,800
about branded content.
Like you mentioned earlier is we

573
00:27:17,800 --> 00:27:20,000
can help companies put content
out.

574
00:27:20,000 --> 00:27:22,800
That's not overtly saying come
by from us but it's the saying

575
00:27:22,800 --> 00:27:25,000
hey we're here we're part of
your community and we want to

576
00:27:25,008 --> 00:27:28,300
help you know and that's where I
think, you know, positive impact

577
00:27:28,300 --> 00:27:30,200
from storytelling can come And
really handy.

578
00:27:30,200 --> 00:27:32,200
If that's the type of company
that you want to be and show up

579
00:27:32,200 --> 00:27:33,500
in that way.
Absolutely.

580
00:27:33,500 --> 00:27:36,300
Is there any type of company
that you feel?

581
00:27:36,300 --> 00:27:39,000
You're mostly aligned with, I
know that you said like at

582
00:27:39,000 --> 00:27:42,100
first, you know startup, you
know do your own thing and then

583
00:27:42,100 --> 00:27:43,600
you know, start looking for
production company.

584
00:27:43,600 --> 00:27:46,000
Are you at that level?
Are you at like the come?

585
00:27:46,000 --> 00:27:49,200
See us first or are you at a,
you know, a different level in

586
00:27:49,200 --> 00:27:51,900
terms of the yeah we're not
really.

587
00:27:52,000 --> 00:27:54,700
We're not the best people to
come to if you don't have a

588
00:27:54,700 --> 00:27:58,800
budget but hey, yes, call us if
you have minimal to no budget

589
00:27:58,800 --> 00:28:01,400
because I I want to talk to
everybody and meet everybody and

590
00:28:01,400 --> 00:28:03,700
guess, what someday you will be
at the point where you could,

591
00:28:03,700 --> 00:28:07,000
you know, have a budget, you
know, so definitely give

592
00:28:07,000 --> 00:28:11,300
companies like mine a call or
CEOs and Founders like myself a

593
00:28:11,300 --> 00:28:14,400
call.
Anytime the range that we work

594
00:28:14,400 --> 00:28:19,000
on would be kind of that middle
budget range when it comes to

595
00:28:19,300 --> 00:28:21,700
working directly with companies.
So that would be kind of on the

596
00:28:21,700 --> 00:28:24,300
low end like ten fifteen
thousand dollars would be very,

597
00:28:24,300 --> 00:28:28,100
very bottom shelf of where we
would be all the way up to a

598
00:28:28,108 --> 00:28:30,800
quarter million dollars for for
projects that we do for

599
00:28:30,800 --> 00:28:33,200
companies.
But we do like to do is people

600
00:28:33,200 --> 00:28:35,200
out when we can sometimes
there's low seasons and slow

601
00:28:35,200 --> 00:28:36,700
Seasons where we can do things
for.

602
00:28:36,800 --> 00:28:39,100
You know, we can do two or three
thousand dollar project if we've

603
00:28:39,100 --> 00:28:42,300
got time and capacity would love
to help, but we do know the more

604
00:28:42,300 --> 00:28:44,500
you give, the more you receive
just that natural law.

605
00:28:44,500 --> 00:28:47,500
So we do to help startups.
We don't typically chase after

606
00:28:47,500 --> 00:28:50,800
startups because typically
that's not really the place

607
00:28:50,800 --> 00:28:51,900
where we should be spending
money.

608
00:28:52,000 --> 00:28:54,900
Necessarily is bigger budget
videos, if you're a startup mode

609
00:28:54,900 --> 00:28:57,500
now, after heavily VC, financed
different story.

610
00:28:57,500 --> 00:28:59,200
But you know, that's a whole
different game.

611
00:28:59,500 --> 00:29:02,200
Talking about a lot of our
friends in the B Corp World, who

612
00:29:02,200 --> 00:29:04,600
may be in the first five years
of their company and maybe

613
00:29:04,600 --> 00:29:07,100
they're doing a million million
half sales a year.

614
00:29:07,200 --> 00:29:09,600
It's a big investment to do
20,000 dollar video.

615
00:29:09,700 --> 00:29:12,700
So, you know, it's big.
So we take very good care of

616
00:29:12,700 --> 00:29:14,400
those people and really try to
challenge.

617
00:29:14,400 --> 00:29:16,000
Say, do you really need this
video?

618
00:29:16,000 --> 00:29:17,500
Yes, we do.
Okay, well we're going to do it

619
00:29:17,500 --> 00:29:19,600
in the most economical fashion
as possible.

620
00:29:19,600 --> 00:29:22,000
So yeah.
So that's kind of where we're at

621
00:29:22,000 --> 00:29:24,700
and we would never want to lose
the opportunity to meet it.

622
00:29:24,700 --> 00:29:28,000
People, we can also triage to
because we do a lot of other

623
00:29:28,100 --> 00:29:30,500
video makers in the space.
Who are awesome and values

624
00:29:30,500 --> 00:29:33,000
aligned.
So I'd encourage anybody to hop

625
00:29:33,000 --> 00:29:35,800
on the call with me or email.
And if it's not enough, it was a

626
00:29:35,808 --> 00:29:38,800
number of awesome, B, Corp,
video companies that are popping

627
00:29:38,800 --> 00:29:41,400
up all over the place and
they're all Wicked, so wicked in

628
00:29:41,400 --> 00:30:00,600
the Good Wicked.
You can, you can say, oh, that's

629
00:30:00,600 --> 00:30:01,500
right.
Wicked.

630
00:30:01,500 --> 00:30:03,100
I just put that your back
pocket.

631
00:30:04,500 --> 00:30:07,200
So Greg, how can people find you
and your company's?

632
00:30:07,400 --> 00:30:09,300
Yeah.
So the quickest way is Hemmings

633
00:30:09,300 --> 00:30:13,000
house.com.
Hmm, ing, s house.com from

634
00:30:13,000 --> 00:30:14,700
there.
You'll get links to patio

635
00:30:14,700 --> 00:30:17,800
pictures, and you also get links
to Hemmings films and lots of

636
00:30:17,800 --> 00:30:20,000
stuff to explore their, you
know, I'm pretty active on

637
00:30:20,000 --> 00:30:22,800
LinkedIn and Facebook.
I'm not a Twitter guy.

638
00:30:22,900 --> 00:30:26,600
Definitely have Twitter, but not
anymore.

639
00:30:29,400 --> 00:30:43,300
The blue, the blue check and I
told you about the impact media

640
00:30:43,300 --> 00:30:46,200
subgroup is one that I put
together for podcast people to

641
00:30:46,208 --> 00:30:48,100
share their podcast, should have
videos.

642
00:30:48,100 --> 00:30:51,100
Share their contents has
something to do with the B Corp

643
00:30:51,100 --> 00:30:52,900
universe.
But you know, you can find me on

644
00:30:52,900 --> 00:30:56,200
the Beehive quite a bit and you
can also just email me Greg by

645
00:30:56,200 --> 00:30:59,300
having sauce.com and I try to
get my inbox.

646
00:30:59,400 --> 00:31:02,400
So every single day usually
starting at 5:00 in the morning,

647
00:31:02,400 --> 00:31:05,300
getting yesterday's every town
is 0 so I really miss people's

648
00:31:05,300 --> 00:31:06,800
emails.
That's usually the best way to

649
00:31:06,808 --> 00:31:10,400
get ahold of me.
Well Greg, you are a treasure,

650
00:31:10,400 --> 00:31:13,700
thank you so much for your work.
Thank you so much for joining me

651
00:31:13,700 --> 00:31:17,400
on the role models podcast today
and I wish you all the best.

652
00:31:17,500 --> 00:31:19,500
Thank you Jennifer what a great
opportunity to chat