Episode 39: Chamiah Dewey - Representation Matters, So I Make Fashion For Little People

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Hello, beautiful humans.
Welcome to another episode of

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Role Models juicy conversations
with beautiful humans.

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I'm Jennifer Norman founder of
the human Beauty movement and

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your host, this podcast thrives
on your support.

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So if you like what you hear,
follow us rate US to review us

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and share this episode with
everyone, you know, across your

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networks.
So I love giving the spotlight

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to those beautiful human Ins who
are passionate about inclusivity

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accessibility and representation
today, my guest is the lovely

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shamaya Dewey, who's joining me
from Hampshire England, shamaya

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is the CEO and founder of
shamaya Dewey fashion.

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The UK's first clothing, brand
for people of short, stature

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under four foot ten.
She started the line in 2021

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when she was only 22 years old,
as a student, at the London

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College of fashion Nasha.
Maya is a woman of advertised,

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so she tends to get A lot of
questions as to why she'd be

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interested in starting a fashion
line for little people.

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So I'm glad she's here to share
her story.

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Welcome, shamaya.
All right, thank you so much for

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having me.
It is my honor.

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So first of all, I like to start
from the beginning.

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Please tell us about yourself
and your family.

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Yeah.
So, I'm from England.

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I've always lived in England in
Hampshire.

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Specifically, I was raised in a
home that wasn't necessarily

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very well or so it meant that I
grew up with lots of And so I

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think and I think that's
something that's really helped

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to push me forward and I have
come up against adversity in my

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childhood so that means that as
an adult again I have that

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resilience and outdrive, I've
always known.

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I want to be a fashion designer.
Since I was really, really

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small.
And one of the things I used to

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do was make my brother watch me
do fashion shows when I was

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younger because I loved it so
much, the say, yeah, but

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otherwise had a pretty generic
upbringing for someone in the UK

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but yeah, it's definitely shaped
who I am and where I've gone.

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Now, as I mentioned at the
beginning, your brand shamaya,

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Dewey fashion is England's first
ever collection created for

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people with dwarfism and those
under four foot ten.

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This is so exciting.
Can you tell us?

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What was the inspiration?
How did this come to be

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something that you thought?
Gosh, I'm going to start this

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kind of clothing line and it's
going to be with my name on it.

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And you know, it's something
that I really have a passion

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for.
Yeah, it's interesting.

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Because as I mentioned, I've
always wanted to be a fashion

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designer.
That's something that I just

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didn't.
I think tively know that that's

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what I wanted to do.
And I always knew I wanted to

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design to make people feel good.
And in particular women, I

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wanted to make women feel
confident in their bodies and to

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feel empowered in what they were
and have option.

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But I wasn't quite sure how that
would look until 2018.

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When working on a seasonal
program that I do with young

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people, one of the young people
in my team, had a conjurer

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posea, which is the most common
form of dwarfism.

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And I got to spend a month with
her kind of day-to-day.

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Got to see how she I have so got
to see some of the challenges

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she faces and how resilient to
those challenges she really was

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and really hard to understand
that the world really isn't

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built for someone under 4 foot,
10.

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And out of curiosity, I did a
little bit of research about

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fashion for little people and
found that the only stuff on the

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market at the time was a bit.
Frumpy it was quite expensive

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and it wasn't very trendy and I
thought, as a young person

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that's not what they're looking
for.

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Like they want to feel exactly
the same as everyone else.

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He just needs to be smaller or
it just needs.

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To have shorter hems, those kind
of things that need some small

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adaptions.
So I think instinctively at that

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moment in 2018 it was just
before I went to University, I

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know that I wanted to explore
that.

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And then during my university
studies, I did do a couple of

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projects about clothing people
with dwarfism and in 2020.

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I started an Enterprise
placement year.

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So I stayed on at London,
College of fashion and to get on

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this Enterprise placement, we
had have a business idea to my

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business.
Idea was clothing for people to

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do.
ISM and I was really fortunate.

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I got to spend that year, really
learning the ins and outs of how

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to start a business.
The things you need to know

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regarding finances and IP, and
negotiating, and all of those

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skills that really set me up.
So during my final year, the

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clothing brand launched and it's
been running since and I

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graduated in July and the past
couple months have been crazy

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busy but it's an exciting time
now is the brand sold online or

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do you have placement in any
stores in England, so it's all

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online at.
Moment placement in stores is

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definitely a dream and it's
definitely something that I want

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to do in terms of having pop-up
shops as well.

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And I love the way that Jim
shark.

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If you know, Jim shark, I love
the way they've done it, where

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they get to go across the world,
meet new people, they get to

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meet their community.
And I think for something like,

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what I do that is so
community-driven, wouldn't it be

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amazing if I could take that to
every city and hosted the parts?

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It's fully accessible and
inclusive and is a real

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Community Driven space.
So it's definitely a dream to

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have some more in persons.
Aces, amazing.

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Now I know that when you're
getting into a specific Niche, I

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mean dwarfism is something that
is certainly prevalent, but I

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think that a lot of people
within fashion, would consider

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it too small to care about
unfortunately.

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And so unfortunately, this is a,
a part of the fashion industry

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that to your point.
Hasn't been seen.

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It hasn't been represented and
you are the first in your

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country to be able to launch
something like this.

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Because you did see that there
is a need.

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And so Why not serve it?
Why not serve it with dignity?

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Why not serve it with style and
why not serve it.

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So that people do find, joy and
acceptance and something that

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they feel good about.
I can imagine that a lot of

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people probably had to take a
lot of stuff to the tailor shop

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or just cut things and learn how
to work with what was ever on

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the market and try their best to
make it their own.

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So your experience with the
person that was in your program

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originally, yes.
So, having particular, I can't

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quite remember if we actually
ever spoke about anything.

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I know that she was due to have
a prom and I think we would have

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spoken about prom dresses, more
than likely.

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That's obviously a challenge
because you have to cut half of

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the dress off, pretty much, but
it was really the research that

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I did after that, that I found
the answers.

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I was looking for and like you
said, lots of them work with

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local tailors and seamstresses.
They have a mom or grandma, who

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Taylor's things for them takes
up the hems or they do a bit of

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DIY and then we'll cut it
roller.

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It's those kind of things, but
that's really common.

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So it's just not A great option.
I think like lots of people

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know, sending something to the
Taylor.

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It takes a lot of time.
It can be quite expensive half

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the time, it might come back and
it's wrong.

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So then you've just spent maybe
one and a half or two times, the

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price of the Garment and it's
actually just been botched and

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you can't wear it anymore.
So I'd like to think that we're

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cheaper faster better way of
wearing clothes that fit really

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well.
Yeah.

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And so in putting together your
business plan you must have

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looked into the prevalence of
dwarfism and you know some of

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the things that That are in
terms of trends for this

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particular Market segment.
Can you share some of those with

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us?
Yeah, so the kind of Market size

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of people would wolf as a is, an
interesting one because it's

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really hard to find solid
numbers and the numbers I've

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been working with for a long
time is that there are six

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hundred and fifty thousand
people worldwide who have

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dwarfism.
However, it's actually Dolphins

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I'm aware this month.
So there's lots more information

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out there, flying around.
I saw something recently posted

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that there's actually I think
1.4 million people with

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dwarfism, Which is a much larger
number but I am now taking a

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business in a slightly different
direction that while we include

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people with dwarfism.
We also include other conditions

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that are short stature, so
that's things like brittle, bone

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disease, that be cerebral, palsy
spinabifida, those kind of

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conditions that mean that
someone doesn't grow to average

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high and that is thought to be
about 2.3 percent of the global

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population.
So that's about 200 million

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people worldwide, who are short
stature.

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So it really is, I could while
it is an age, it's pretty large

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Market.
The spending power is huge, it's

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called the purple pound.
So if anyone's a, where the

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spending power of people have
disabilities is called the

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purple pound and in the UK
alone, it's something like 267

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billion pounds per year.
So it really is it a huge Market

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when you really get into the
nitty-gritty of a impressive

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impressive.
So I saw that you are for

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fashion template books, for
little people, and wheelchair

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users.
And so it seems natural for you

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to take that next step and, you
know, move into those that just

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need accessible close.
Going frankly yeah definitely

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the fashion template books were
inspired by conversations of

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people and speaking to people
about fashion and what their

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challenges were and what they
enjoyed about fashion, that they

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want to lean more into when they
have clothing that fits a

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recurring story that I had from
women especially was that when

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they were younger, they wanted
to be a model or fashion

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designer, or stylus, something
in the fashion world, but they

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just didn't see a place for it
and they'd never seen anyone

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there like them before doing it.
So, the fashion template books

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there, To show them what
clothing can look like on their

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body so they can test out
different designs in there and

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it's also to inspire them, they
can be fashion designers, they

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can be models, they can do all
of those things because there

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is, we're spreading
representation and positive

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portrayals of them.
But yeah, it's been lovely to

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hear the feedback on those
template, that's, you know.

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Nice.
Has there been positive feedback

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on the clothing line as you've
launched it.

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I understand that you've
actually done a little bit of

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Runway showing of your items.
Can you tell us about that?

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Yeah, so we went to and in
Fashion Week in September, she

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was September 17th.
And I now say that was my, it

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was the best day of my life so
far.

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It was so amazing.
And I always think if I could

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just bottle up that feeling of
joy that was shared between

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myself and the models and just
spread it to everyone.

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It was overwhelming, there were
lots of Tears, lots of happy

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tears, but the feedback was
great.

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I think not even coming from a
biased point of view.

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I was told that when our models
came out, the crowd cheered

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louder and they clapped her Da
and someone described it as when

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my models came out, it felt as
if they put an energy with them

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and that energy was just
happiness and it just radiated

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from them.
I think the crowd felt that.

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So and afterwards, the crowd,
we're coming up to the models

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asking for pictures and telling
them how amazing they did and

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how lovely they looked.
And you can see on the models

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faces that this is one of the
first times that they've really

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experienced that and feeling
like they're the center of

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attention in there being
respected and valued and seen

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and heard.
By the fashion industry was just

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amazing.
It was so lovely to sit back and

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watch something that I kind of
been thinking about for so long

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as something I brought to life.
But when there's a body in the

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Groves and someone's wearing, it
really does bring it to life.

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And it was so amazing.
Well, congratulations for

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putting that together as your
brainchild and then seeing the

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joy and seeing the inspiration
that is being spilled over to

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everybody.
Now that it's become such a

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public event and it reminds me
of the fact that I was listening

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to Do Oprah Winfrey talk the
other day where she was saying

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that over the years and years
and years that she has been

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doing her show and the thousands
and thousands of interviews that

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she's done.
There is one thing that we all

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as a human race want and it's
not power and it's not money,

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it's not that it's validation.
We all want to be seen, we all

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want to be heard, we all want to
be loved, we all want to know

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that we matter and that is what
you are bringing to people.

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And when anybody disability or
not, dwarfism or not, when they

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see somebody Else being
celebrated, it touches the heart

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and it touches the soul.
And it really touches the

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emotions in a way that we all
feel like a celebration is

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happening deservedly.
So because people who hadn't

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been seen hadn't been heard had
been overlooked for so long.

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Are now finally seeing
themselves in a place like

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London Fashion Week, Holly
smoke.

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And you were able to do that.
Thank you.

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Thank you.
Yeah.

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Yeah.
I know that was completely the

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feedback, the models gave was it
was almost like a childhood

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dream that they never thought
would be able to come into.

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Russian.
So it did feel amazing and I

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enjoy giving that service and
giving people that joy and being

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able to share it.
I also get joy from the

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happiness that they feel so it
was amazing.

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Absolutely.
And so one of the other things

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that I just wanted to give you,
you know, the hand clap or is

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your commitment to
sustainability, in fashion.

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Can you tell us a little bit
about that?

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And why that matters?
Yeah, so sustainability

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something that is really
instilled in us at London,

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College of fashion and it's
something that I'm very

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passionate.
What about?

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I think I'm a intensely empathic
person and if I know that

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there's an injustice somewhere,
I just can't turn a blind eye to

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it.
And at University, we learn a

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lot about the Garment trade and
the atrocities that happen in

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places like China and Bangladesh
and Pakistan, these places that

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kind of fuel fast fashion.
So I knew that started my own

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brand was always going to be in
the most ethical way I could do

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it.
So I was really passionate about

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Manufacturing in the UK because
I think we have so much

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craftsmanship.
A why let it go to waste?

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We used to have a booming sewing
tradition, and knitting and

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weaving and it's kind of slipped
because everything's going out

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to Asia because it's cheaper
that because they can have

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sweatshops and slave trade in
these awful things.

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So I did some research did a
couple of changes with

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manufacturers about have found a
manufacturer in Newcastle in the

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UK.
That is founded by women and

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it's run by women who were all
paid a living wage.

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So that's where the clothing is
made.

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So, it means I feel good about
about providing them with work

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and I feel good with the outcome
I get and I feel like I hope the

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customers feel good that when
they purchased, for me, it's

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coming from a loving place that
it's all handmade.

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And it feels very crafted rather
than some of you might get from

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Xin.
That's come from a sweatshop in

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China and just run off the mill.
But I'm also very passionate

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about the Fabrics that we use.
Obviously, we all know that a

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lot of clothing is made out of
polyester.

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What people don't realize is
that's made from like fossil

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fuels and Plastics, so that
stuff doesn't biodegrade.

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So It's end of life, which in
this day and age is pretty soon

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after its ball.
It goes to landfill and it will

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sit there for however long it
takes for it to degrade.

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I'm not quite sure probably
something stupid like hundred

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years, but I'm really passionate
about using biodegradable

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Fabrics, at least so bare
minimum, it could be made in

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Cotton, we've got some cotton
bamboo Jersey.

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We've got some tencel, which is
made out of wood pulp and that

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means that when it does
eventually go to a landfill

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after hopefully years and years
were it will degrade back into

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the Earth and it will regenerate
back into kind of natural soils.

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So it's something that I'm
really passionate about is the

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sustainability side but also
making growing ethically and

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appreciating the Garment workers
that actually bring it to life

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because without them, there
would be no fashion brands.

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They are the ones that bring it
to life.

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Yeah.
And a lot of people don't

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realize that when they're going
to a shine and I'm going to over

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00:14:47,100 --> 00:14:50,800
here Forever 21 or an H&M and
you know, there is a reason why

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that is so cheap and it should
not be that cheap if you're

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using their labor practices,
ethical labor practices and the

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fact that they So cheap is an
indicator.

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It's almost a red flag should go
off.

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That's, you know, there's
probably some imbalance in the

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way that this was made aside
from the fact that, of course,

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when you get to a certain
amounts of economies of scale

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you're growing and you're doing
things, you know, in very large

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place, of course, you know, the
cost of each, good of each

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garment will go down but to a
certain degree.

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So I just want to say that after
reviewing what you've got on

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your website and your pricing,
it's really extraordinary for

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00:15:25,900 --> 00:15:28,100
you to be able to do small batch
sizes.

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Having just started doing It
barely locally within the UK and

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being committed to the
sustainability of the types of

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fabrics that you're using the
quality of the Fabrics.

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The quality of the
craftsmanship.

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It is not easy, it's not easy to
start and be able to afford that

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at what a lot of people would
consider accessible pricing.

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00:15:47,600 --> 00:15:50,600
And now there's a whole loaded
conversation about what is

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00:15:50,600 --> 00:15:53,900
accessible pricing, but I know
having been in business for a

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00:15:53,900 --> 00:15:57,400
long time and looking at your
pricing that it is incredibly

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Fair.
It is incredibly good value.

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Given all of the things that
you're putting into in terms of

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the mindfulness of the way that
you're running your business and

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you're starting it.
So, you're off to a great start.

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Girl, and I just want to thank
you for the amount of

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representation that you're
bringing to individuals who are

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under 410, who otherwise have
had a really hard time being

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fashionable.
Yeah, I really hard time.

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I think as I've retired people
and I'm relatively sure I'm five

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00:16:26,000 --> 00:16:28,700
foot two.
So I've had my own very - Jordan

336
00:16:29,800 --> 00:16:31,200
Yeah, so I'm sure you can
relate.

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00:16:31,500 --> 00:16:34,000
I have minor struggles of
clothing that as something might

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00:16:34,000 --> 00:16:37,400
be slightly too long, an inch
too long or things don't quite

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00:16:37,400 --> 00:16:39,500
fit over my hips.
And my waist though, I'd like

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00:16:39,500 --> 00:16:42,000
them to and sleeves might be a
bit too long.

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00:16:42,000 --> 00:16:44,800
I have minor struggles.
I don't think people quite

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00:16:44,800 --> 00:16:48,200
realize the extent of the
struggle that people have when

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00:16:48,200 --> 00:16:51,100
they're under 4 foot turn.
It's not just everything's too

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00:16:51,100 --> 00:16:52,600
long.
Is that the proportion is

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completely different and
children's clothing, doesn't fit

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00:16:55,500 --> 00:16:57,700
because children's clothing is
made for children.

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00:16:57,800 --> 00:16:59,500
It's not made for adults with
boo.

348
00:16:59,700 --> 00:17:03,700
Seven bombs and thighs and and
everything else and tummies,

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00:17:03,800 --> 00:17:06,800
it's not made for that.
And I don't clothing is too long

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00:17:06,800 --> 00:17:09,099
but it also is not quite the
right proportion.

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00:17:09,099 --> 00:17:12,300
So there's a big challenge that
I have which is just to get

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00:17:12,300 --> 00:17:14,900
these proportions, right?
There's no amount of Googling I

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00:17:14,900 --> 00:17:17,700
can do to find the answers.
It really is getting really

354
00:17:17,700 --> 00:17:20,900
Hands-On talking to people
trying things out.

355
00:17:20,900 --> 00:17:23,400
So it's a much longer process,
but I think it's a much more

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00:17:23,400 --> 00:17:27,000
valuable item at the end and I
think that I saw a Tic Tac that

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00:17:27,000 --> 00:17:31,100
you actually made a model form.
I'm one of the first that would

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00:17:31,100 --> 00:17:35,100
actually help to be able to
measure out the garments that

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00:17:35,100 --> 00:17:36,300
you're using, right?
Yeah.

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00:17:36,300 --> 00:17:40,000
So, we've got a Tailor's dummy
in the form of a woman with

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00:17:40,000 --> 00:17:43,700
achondroplasia so that's been
like pivotal in helping to

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00:17:43,700 --> 00:17:47,000
develop the garments in a way
that fits perfectly that when

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00:17:47,000 --> 00:17:49,500
the customers put it on, it fits
like a glove because it's

364
00:17:49,500 --> 00:17:51,500
designed literally for their
bodies.

365
00:17:51,500 --> 00:17:54,200
So like I was saying before just
having a shorter hair and more

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00:17:54,200 --> 00:17:56,800
shorter sleeve, doesn't quite
fix all the issues.

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00:17:56,800 --> 00:18:00,400
They're still gaping at the back
when they've got quite Cuff by

368
00:18:00,500 --> 00:18:03,800
or they might have bigger size.
So even if something shorter, it

369
00:18:03,800 --> 00:18:06,300
might still be quite tight.
So to be able to develop

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00:18:06,300 --> 00:18:09,600
clothing on a mannequin, that
literally is that body type is

371
00:18:09,700 --> 00:18:12,300
something that I think even in
the fashion industry alone in

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00:18:12,300 --> 00:18:14,000
these to be a bit more
commonplace.

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Because as we all know, if you
look at a Tailor's dummy and you

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00:18:16,900 --> 00:18:20,400
look at the proportions of it is
nothing like a real woman as

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00:18:20,400 --> 00:18:22,900
such.
There's no lumps and bumps or

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00:18:22,900 --> 00:18:25,400
there's just none of that their
structures completely wrong.

377
00:18:25,400 --> 00:18:27,200
It's a really outdated way of
Designing.

378
00:18:27,200 --> 00:18:30,700
So to have our shorts, touch
mannequin, Is pivotal and it

379
00:18:30,700 --> 00:18:33,200
means we can design things much
more accurately.

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00:18:33,200 --> 00:18:36,300
Wonderful, do you have any of
your favorite pieces with you

381
00:18:36,300 --> 00:18:39,800
that you can show us or?
So I don't look at that all or

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00:18:39,800 --> 00:18:43,000
Ridge but I can describe them
for you explain it.

383
00:18:43,100 --> 00:18:46,900
So my favorite one which is
probably I think the most well

384
00:18:46,900 --> 00:18:49,600
recognized one in our occasion
while I'm it's called The Willow

385
00:18:49,600 --> 00:18:54,900
dress and it's made in a
beautiful blue China design lace

386
00:18:54,900 --> 00:18:58,100
and there's quite an interesting
story behind the laced.

387
00:18:58,100 --> 00:19:05,200
So I met Died when I was 18 and
when I think I was maybe 21 we

388
00:19:05,200 --> 00:19:07,300
went to Scotland, it was just
before lockdown.

389
00:19:07,400 --> 00:19:10,600
Before we knew really what this
whole lockdown was going to be

390
00:19:10,600 --> 00:19:12,900
which planned a trip to
Scotland, to go and visit some

391
00:19:12,900 --> 00:19:16,300
lace meals for a university
project that I had.

392
00:19:16,400 --> 00:19:18,000
So anyway, we've gone up to
Scotland.

393
00:19:18,000 --> 00:19:21,400
We went to this lace Mill in the
Irvine Valley called myb

394
00:19:21,400 --> 00:19:23,900
textiles.
And it's the last standing lace

395
00:19:23,900 --> 00:19:27,100
Mill in Scotland of its kind and
they're using like some of the

396
00:19:27,100 --> 00:19:31,500
oldest machines thinking their
or 1800's and it isn't, this

397
00:19:31,500 --> 00:19:34,000
magical place.
They took us all the way around

398
00:19:34,000 --> 00:19:36,800
and they had some of this
leftover blue lace topper and I

399
00:19:36,800 --> 00:19:39,100
just loved it.
And I kept it for my final year

400
00:19:39,100 --> 00:19:42,500
project because I knew I wanted
to find you a project on Blue,

401
00:19:42,500 --> 00:19:44,300
Willow China because I just love
it.

402
00:19:44,300 --> 00:19:47,500
I just think it's so nice.
I'd love the tradition behind

403
00:19:47,600 --> 00:19:49,000
it.
I think it's so beautiful.

404
00:19:49,000 --> 00:19:50,400
I think it is.
One of those kind of

405
00:19:50,400 --> 00:19:53,000
quintessentially, British things
is to have the blue and white

406
00:19:53,000 --> 00:19:56,000
china.
So interestingly, the Irvine

407
00:19:56,000 --> 00:19:58,900
Valley is where my Scottish half
of the families from which is my

408
00:19:58,900 --> 00:20:01,200
dad's side.
So it's quite nice that that

409
00:20:01,200 --> 00:20:04,200
dress has such a deep rooted
story.

410
00:20:04,200 --> 00:20:08,500
The silhouette is quite similar
to a Dior dress and Duels like

411
00:20:08,500 --> 00:20:11,000
my biggest influence.
And I absolutely love his

412
00:20:11,000 --> 00:20:15,700
designs and he was probably the
person that I was most inspired

413
00:20:15,700 --> 00:20:17,900
by as a kid when I watched a
documentary about him.

414
00:20:17,900 --> 00:20:20,900
So the willow dress is
definitely very special to me

415
00:20:21,000 --> 00:20:23,700
and it's definitely the most
favorite thing I've designed so

416
00:20:23,700 --> 00:20:27,000
far and I think from speaking to
other people everyone's Blown

417
00:20:27,000 --> 00:20:29,000
Away by that dress.
So I think that's definitely

418
00:20:29,000 --> 00:20:31,100
gonna be the Best my most
favorite.

419
00:20:31,400 --> 00:20:35,000
How lovely do you have any other
fashion influences aside from

420
00:20:35,000 --> 00:20:36,700
Christians?
Your, I do.

421
00:20:36,700 --> 00:20:39,400
I find lots of designers.
Very influential.

422
00:20:39,400 --> 00:20:42,800
I love this story and their
meaning by a lot of what

423
00:20:42,800 --> 00:20:46,400
Alexander McQueen did and I do
love his Silhouettes as well.

424
00:20:46,400 --> 00:20:49,200
And the kind of the grungy feel,
which is something that his

425
00:20:49,200 --> 00:20:51,300
clothing, probably something
that I would never really wear,

426
00:20:51,300 --> 00:20:54,200
but I'm really inspired by that.
I'm always very inspired by the

427
00:20:54,200 --> 00:20:57,200
stories behind his collections.
I just love that there was so

428
00:20:57,200 --> 00:21:00,300
much advocacy behind them and he
was really Passionate about the

429
00:21:00,300 --> 00:21:02,700
things he believed in.
And I'm also very inspired by

430
00:21:02,700 --> 00:21:04,800
Stella McCartney and her
sustainability views.

431
00:21:04,800 --> 00:21:08,100
And I don't know she's vegan or
vegetarian, but I'm vegan.

432
00:21:08,100 --> 00:21:10,800
So I very much relate to that.
But I'd say they're probably my

433
00:21:10,800 --> 00:21:13,700
two other biggest Inspirations
lovely.

434
00:21:13,700 --> 00:21:15,300
I actually had the opportunity
to go.

435
00:21:15,300 --> 00:21:19,300
See an exhibit of Alexander
McQueen's fashion at the Los

436
00:21:19,300 --> 00:21:23,300
Angeles County Museum of Art
recently where they paired his

437
00:21:23,300 --> 00:21:28,200
work along with masterpieces and
headdresses and Incredibly

438
00:21:28,200 --> 00:21:30,900
Artful shoes.
It it was just a stunning

439
00:21:30,900 --> 00:21:35,500
statement about his work his
legacy and where he got his

440
00:21:35,500 --> 00:21:37,500
inspiration.
In some cases from Greek

441
00:21:37,500 --> 00:21:41,800
goddesses and other cases it was
very to your point grungy and

442
00:21:41,800 --> 00:21:47,500
very you know God Save the Queen
and just really extraordinary

443
00:21:47,500 --> 00:21:50,400
extraordinary work that
definitely had an impact and

444
00:21:50,400 --> 00:21:53,200
influence on a lot of fashion
for sure.

445
00:21:53,200 --> 00:21:56,200
I think his legacy is so
interesting and if you watch the

446
00:21:56,208 --> 00:21:59,400
documentary on Netflix about
him, it's so tragic.

447
00:21:59,600 --> 00:22:03,000
And it is so sad, but it's so
fascinating at the same time.

448
00:22:03,000 --> 00:22:06,100
So I'm always just very inspired
by anything that comes out of

449
00:22:06,100 --> 00:22:08,400
Alexander McQueen and I loved
it.

450
00:22:08,400 --> 00:22:11,400
His legacy still going and very
much still going strong.

451
00:22:12,000 --> 00:22:15,500
So, where do you see yourself
and shamaya doing fashion going

452
00:22:15,500 --> 00:22:19,100
and five years?
So, I think in five years, I

453
00:22:19,100 --> 00:22:23,700
imagine the brand being like a
One-Stop, shop for short stature

454
00:22:23,700 --> 00:22:27,000
people, and I imagine that will
be doing much larger

455
00:22:27,000 --> 00:22:29,400
Collections, and more frequent
collections.

456
00:22:29,500 --> 00:22:32,800
As while sticking to our ethical
and sustainability values.

457
00:22:32,800 --> 00:22:35,800
I do really want to be that
place that for anyone under 4

458
00:22:35,800 --> 00:22:38,900
foot 10, whether you're just
proportional and you just happen

459
00:22:38,900 --> 00:22:42,300
to be very small or whether you
have dwarfism or brittle, bone,

460
00:22:42,300 --> 00:22:45,500
or cerebral, palsy or down
syndrome, all of these

461
00:22:45,500 --> 00:22:48,600
conditions that make someone
under 4 feet 10.

462
00:22:48,600 --> 00:22:52,000
I want to be the place that
people recognize as the place to

463
00:22:52,000 --> 00:22:53,500
go.
So I know there's a place

464
00:22:53,500 --> 00:22:56,800
called, is it Long Tall, Sally I
think for tall people which I

465
00:22:56,808 --> 00:22:59,100
think maybe is possibly outdated
now.

466
00:22:59,100 --> 00:23:01,100
But Find a place that people
recognize.

467
00:23:01,100 --> 00:23:04,200
Oh, when you're short, you go to
Shanghai Drew fashion and I'm

468
00:23:04,200 --> 00:23:06,700
really passionate about keeping
exclusive to small people

469
00:23:06,800 --> 00:23:09,900
because average-height people,
we've got loads of options as

470
00:23:09,900 --> 00:23:12,500
someone's five foot two.
There's lots of Petit rages, I

471
00:23:12,508 --> 00:23:17,000
can shop from that cater to some
of my high and there are

472
00:23:17,000 --> 00:23:19,200
connections for tall people,
there are now plus-size

473
00:23:19,200 --> 00:23:21,300
collections.
There are brands that cater to

474
00:23:21,300 --> 00:23:25,100
people who are ethnically
diverse and I just think that

475
00:23:25,100 --> 00:23:28,600
short stature people are the
most ignored group of people in

476
00:23:28,600 --> 00:23:30,500
the world.
That's my personal belief.

477
00:23:30,500 --> 00:23:32,700
So I see it really being the One
Stop Shop.

478
00:23:32,700 --> 00:23:34,600
I see myself doing a lot more
public.

479
00:23:34,600 --> 00:23:37,300
Speaking about clothing, for
short, stature people and

480
00:23:37,300 --> 00:23:40,100
accessible design because it's
something I'm so passionate

481
00:23:40,100 --> 00:23:41,600
about.
And I've learned so much about,

482
00:23:41,600 --> 00:23:44,400
I want to share that.
And I want to teach students

483
00:23:44,400 --> 00:23:47,700
because I think students are the
way forward is teaching the

484
00:23:47,700 --> 00:23:51,700
people in education, really, the
accessibility is something that

485
00:23:51,700 --> 00:23:54,000
needs to be spoken about, and
it's something that needs to be

486
00:23:54,008 --> 00:23:57,900
recognized, and that's across
things like fashion design, art

487
00:23:57,900 --> 00:24:01,500
architecture product.
I'm all of these things that

488
00:24:01,500 --> 00:24:04,100
affect our day-to-day lives.
I think there needs to be a lot

489
00:24:04,100 --> 00:24:07,000
more education, so I really do
want to speak about that and to

490
00:24:07,000 --> 00:24:11,400
be part of that change by just
see the brand continuing to grow

491
00:24:11,400 --> 00:24:14,700
and to reach more and more
people and to impact people in a

492
00:24:14,700 --> 00:24:17,700
really positive way.
So that's how I see myself in

493
00:24:17,700 --> 00:24:19,400
five years.
Wonderful.

494
00:24:19,400 --> 00:24:22,900
Now, you know, at a young age
you took that leap of faith in

495
00:24:22,900 --> 00:24:26,300
yourself in what your vision was
for this, you started this

496
00:24:26,300 --> 00:24:29,100
fashion line, do you have any
words of advice for those that

497
00:24:29,100 --> 00:24:32,700
might be A bit intimidated to
begin, or, you know, just really

498
00:24:32,700 --> 00:24:34,900
want to make a difference.
But don't really know how.

499
00:24:34,900 --> 00:24:36,700
Yeah.
So, I think I'm definitely one

500
00:24:36,700 --> 00:24:39,100
of those people that knew, I
wanted to make a difference in

501
00:24:39,100 --> 00:24:42,300
the world, and I think that's
just part of my personality.

502
00:24:42,300 --> 00:24:45,800
That's part of my being that I
knew, I wanted to do something

503
00:24:45,800 --> 00:24:48,200
that was going to be impactful
in a really nice way.

504
00:24:48,300 --> 00:24:51,500
That wasn't part of the
competitive and vain part of

505
00:24:51,500 --> 00:24:54,300
fashion.
I think I would encourage people

506
00:24:54,300 --> 00:24:57,300
to just get out there and to
speak to people because I don't

507
00:24:57,300 --> 00:24:59,400
think it will take long before
you find a group.

508
00:24:59,500 --> 00:25:03,700
If people or an issue that's
been ignored like myself working

509
00:25:03,700 --> 00:25:06,000
with this girl, with
achondroplasia, it's something I

510
00:25:06,000 --> 00:25:08,800
was never exposed to before, so
it was never on my radar.

511
00:25:08,800 --> 00:25:10,800
Had I not have met her.
I probably wouldn't be where I

512
00:25:10,800 --> 00:25:12,800
am now.
So it's just a case of, I think

513
00:25:12,800 --> 00:25:16,000
meeting people speaking to
people and just being very

514
00:25:16,000 --> 00:25:19,100
present and mindful of what's
going on around you because

515
00:25:19,100 --> 00:25:21,500
there are things that could
change everywhere.

516
00:25:21,500 --> 00:25:24,500
And there are places there's
room for all of us to make a

517
00:25:24,500 --> 00:25:26,400
difference.
And one of the amazing things

518
00:25:26,400 --> 00:25:29,300
about the adapter fashion
industry is that we're so well.

519
00:25:29,500 --> 00:25:32,000
Welcoming and that we're so
friendly with all friends of

520
00:25:32,000 --> 00:25:33,900
each other.
In the UK, all of us, adaptive

521
00:25:33,900 --> 00:25:37,400
Brands, we all help each other
out with different information

522
00:25:37,400 --> 00:25:40,200
or different opportunity.
So I think if you're thinking

523
00:25:40,200 --> 00:25:42,900
about going into the doctor
Fashion World, do it because

524
00:25:42,900 --> 00:25:46,700
you'll be welcomed with open
arms and I think you have just

525
00:25:46,700 --> 00:25:50,000
got to have that resilience like
I mentioned before, I think

526
00:25:50,000 --> 00:25:53,400
having a background of adversity
and growing up with not very

527
00:25:53,400 --> 00:25:56,200
much money and I moved out when
I was 17.

528
00:25:56,200 --> 00:25:58,500
So I've been self-sufficient for
a long time.

529
00:25:58,600 --> 00:26:00,900
I've grown up Aliens.
And it's something that is now

530
00:26:00,900 --> 00:26:03,400
instilled in me.
So when I come up against

531
00:26:03,400 --> 00:26:06,600
challenges and hurdles I don't
see it as an endpoint, I just

532
00:26:06,600 --> 00:26:08,500
see it as just another
challenge.

533
00:26:08,700 --> 00:26:12,400
So encouraging people to have
that resilience and just to go

534
00:26:12,400 --> 00:26:15,100
for it, you kind of have to just
start if you don't start.

535
00:26:15,100 --> 00:26:19,100
Now maybe you never will so just
start and I think it's this

536
00:26:19,100 --> 00:26:22,900
Steven Bartlett cast our video
I'm sure it's him that says just

537
00:26:22,900 --> 00:26:26,300
to get 1% better every day and I
love that because on the days

538
00:26:26,300 --> 00:26:29,200
where you really don't feel like
it or things are really tough

539
00:26:29,200 --> 00:26:31,400
and you having really bad day,
really tired.

540
00:26:31,400 --> 00:26:34,400
If you just think, if I just get
one percent better today, then

541
00:26:34,400 --> 00:26:37,100
I'm on the right track and that
could be one of the better could

542
00:26:37,100 --> 00:26:39,400
be having a day off.
Sometimes that's having a day

543
00:26:39,400 --> 00:26:41,900
off, or mom, said, Betty could
be chai Wallah.

544
00:26:41,900 --> 00:26:44,000
I'm going to make my comfort
food tonight, and I'm going to

545
00:26:44,008 --> 00:26:48,000
have pizza instead of my usual
healthy mindful dinner.

546
00:26:48,100 --> 00:26:50,800
I think keeping that in mind,
when you're trying to start

547
00:26:50,800 --> 00:26:53,100
something new, just get one
percent better, whether that's

548
00:26:53,100 --> 00:26:56,100
just setting up a new email for
your new business or having a

549
00:26:56,108 --> 00:26:59,300
look at how much websites cost
or whatever it might be, I think

550
00:26:59,400 --> 00:27:02,100
It's a nice way to start.
Well, thank you so much for

551
00:27:02,100 --> 00:27:05,500
those words of advice.
Shamaya Dewey, I appreciate you

552
00:27:05,500 --> 00:27:09,600
coming on to the show.
You are a role model and I am so

553
00:27:09,600 --> 00:27:13,700
excited to see what my do.
We fashion has in store for it.

554
00:27:13,700 --> 00:27:15,600
Going into the future Pinky.